This 'green' packaging is, post consumer, no waste at all. It constitutes safe 3D building blocks; a great creativity tool, stimulating 3D-thinking. The more, the better. For free!
2. CCC
the
Captoy Cuptoy Concept ™
or
CCC
™
“Si, Si, Si!”
2
3. CCC
PACKAGING,
the largest industry in the world!
The largest part of this industry is the packaging of…
FMCG!
Fast Moving Consumer Goods
CCC’s highly original
packaging-concept is innovating
TWICE :
CAPTOY / CUPTOY
3
4. CCC
What can it bring?
The year 1954.
At that time Philip Morris & Co,
owners of a brand called Marlboro,
was dead last in sales among the
major tobacco companies.
Marlboro makeover---
it’s packaging!
For a 5 year exclusivity Marlboro
was the first brand to be packaged
in the handy “Flip-Top Box.”
Marlboro’s new image paid
huge dividends
in attracting smokers. 4
5. CCC
The Captoy Cuptoy Concept consists of
circular toy building elements that,
only for a couple of weeks, serve as a packaging.
Creative people can benefit for ever from this ecological
one-block toy system. Join adjacent two caps, or two cups,
and you made from two half-bricks a whole brick.
Because the elements are round,
one can build in any direction!
Just stack the CCC-bricks in half-way relation to each other,
choosing the right color and build, create whatever!
5
13. CCC
The CUPTOYs here
are closed by a
U-formed lid, containing
e.g.
a voucher.
A cardboard on top.
All parts are
shrink-sleeved
with a printed
transparent
biodegradable sleeve.
16