2. THE SOCCER SHOES
• MAIN INNOVATION : FIXING THE CLEATS ON THE SHOES
• CONTINUAL TURNOVER ON SHOES DESIGNS AND STYLES
• NO FUNCTIONAL INNOVATION SINCE 1923
• A LACK OF PROTECTION DESPITE OF THE MODERN SHOES AND THE INCREASE OF SOCCER
PLAYERS LEVEL
• IMPORTANT INJURY RATE ALWAYS AT THE SAME LOCATION : 80% OF THE INJURIES
LOCATED AT POSTERIOR CHAIN (Plantar muscle, Achille tendon, calf, hamstrings, glutes)
• FOCUS ON THE MANUFACTURING OF THE LIGHTEST SHOE => OBLIGATORY LESS
SECURITY
IN RESPONSE : WIZWEDGE REINVENTS THE SHOE…
3. WIZWEDGE : A FRENCH BRAND
NEW ARCHITECTURE AND
GEOMETRY
NEW TECHNOLOGIES
FUNCTIONAL CUSTOMIZATION
DEPENDING ON YOUR PREFERENCES
SECURITY AND PERFORMANCE
HIGH-QUALITY RAW
MATERIALS