4. CONTENT IS CRUCIAL IN TODAY’S CUSTOMER JOURNEY
4
The average consumer engages with 11.4 pieces of content before making a purchase
Purchasing
Decision
Sources: Forrester Research Ready to Get Started? Schedule a Demo
5. GOOD CONTENT IS ENGAGING CONTENT
5
In today’s world, tradiDonal ad media is ignored in favor
of naDve content on social media channels
Fact: Social media pla:orms are the
top 3 of 5 viewed apps and channels
among today’s consumers
Fact: Over 95% of ads
are skipped or ignored
Brands must become part of the content on social media,
where consumers are most engaged
Julia Engel
Sources: eMarketer Ready to Get Started? Schedule a Demo
6. … AND INFLUENCER CONTENT IS THE MOST ENGAGING
6
Because influencers have trusted audiences and
authenHc content, they are the perfect markeHng
vehicle for authenHc brand messaging
• 90% of consumers trust influencer recommendaDons
• Brands generate an average of $6.50 per $1 spent on influencers
• 84% of marketers plan to launch influencer markeDng campaigns
this year
• Influencers are even 75% cheaper than tradiDonal studio shoots
Sources: eMarketer, Forrester Research, Huffington Post Ready to Get Started? Schedule a Demo
7. BUT TRADITIONAL INFLUENCER MARKETING DOESN’T SCALE
7
Most brands fail at influencer markeHng because it’s hard to generate consistent ROI
Finding the right
influencers is hard
Managing and tracking
campaigns is tedious
Influencer audiences
aren’t scalable
There are over 200,000
influencers on social
media, which ones will
make an impact?
CoordinaHng hundreds of
individual collaboraHons
is Hme-consuming
How can you reach a
targeted audience of
tens of millions of
consumers?
Ready to Get Started? Schedule a Demo
8. THE REVFLUENCE SOLUTION
8
Revfluence solves the biggest challenges of content creaHon and influencer management
Customized influencer
communi;es
Automated process for
coordina;ng and tracking
Na;vely amplify
influencer content
Our machine learning &
segmentaHon on 200,000
influencers helps match
the perfect influencers
for any campaign
Customized CRM &
tracking allows you to
generate content with
hundreds of influencers
on a single dashboard
Have influencers sponsor
posts directly through
Facebook’s ads API for
unlimited amplificaHon &
reach
Ready to Get Started? Schedule a Demo
9. FINALLY, A REPEATABLE, HIGH-ROI CONTENT ENGINE
9
Revfluence streamlines the process of creaHng, opHmizing and distribuHng the highest
performing content, resulHng in consistent ROI month aWer month
3) Amplify highest performing
content via na@ve channel ads
1) Generate new content from
targeted influencers
2) Automa@cally measure ROI to
iden@fy high-performers
With
amplificaDon
Without
amplificaDon
REACH
TIME
Ready to Get Started? Schedule a Demo
10. HOW REVFLUENCE HELPS BRANDS & AGENCIES SCALE
10
Self-Service w/ 100% Transparency Sophis;cated Discovery Engine Customized CRM Groups
Creator Collabora;on Toolkit Full Repor;ng & Analy;cs Na;ve Amplifica;on
AcHvate campaigns with direct
access to influencers, without the
middleman
Matching algorithm helps you find
the perfect influencers for any
campaign
Build personalized groups of
influencers based on industry,
content, locaHon and quality
Create, manage and automaHcally
track completely customizable
campaigns with a full suite of tools
Custom dashboards to share results
on awareness, audience composiHon,
traffic and conversions
Exclusive access to creators allows
you to boost content organically
through influencer accounts
Ready to Get Started? Schedule a Demo
11. SOPHISTICATED DISCOVERY ENGINE
11
IdenHfy the best influencers from a database of 200,000+ based on every dimension
• Audience demographics & interests
• Content style / quality / type
• Industry, keyword & loca@on filters
• Social channel reach
• In-depth follower analysis
Ready to Get Started? Schedule a Demo
12. CUSTOMIZED INFLUENCER NETWORKS FOR EACH CAMPAIGN
12
Build a personalized influencer community in seconds by inviHng them with a single click
Ready to Get Started? Schedule a Demo
13. TRUE INFLUENCER RELATIONSHIP MANAGEMENT
13
Easily manage a network of 10 to 1000 influencers with our customized collaboraHon
toolkit
• Responding & nego@a@ng proposals
• Se^ng guidelines and reminders
• Shipment tracking
• Content reviews
• Automa@c post tracking
CRM screenshot
Ready to Get Started? Schedule a Demo
14. ALL-IN-ONE ANALYTICS DASHBOARD
14
Visualize your enHre campaign and track ROI on a single, beauHful dashboard
• Impressions & engagements
• Audience breakdown by demographic & interest
• Conversion tracking & web traffic
• Comment sen@ment
• Follower acquisi@on
• Social listening for earned media
Ready to Get Started? Schedule a Demo
15. PROPRIETARY CONTENT AMPLIFICATION ENGINE
15
Revfluence’s exclusive access to influencer ad accounts enables marketers to amplify any
piece of content by buying media directly through the influencer
ORIGINAL POST AMPLIFIED POST with $1,000 Spend
With
amplificaDon
Without
amplificaDon
REACH
TIME
Ready to Get Started? Schedule a Demo
16. CASE STUDY: LEADING MENSWEAR BRAND
This brand increased their ROI on Facebook and Instagram ads by 18% on a $200,000
monthly budget by leveraging Revfluence’s content creaHon + opHmizaHon engine
Ready to Get Started? Schedule a Demo
• Increased monthly revenue by $54,000 on Facebook
• 50 pieces of content created per month
• 12% lower CPA than standard content + Facebook ads
• 5% greater customer LTV on traffic than standard
content + Facebook ads
17. THE SCALABLE, HIGH-ROI CONTENT ENGINE FOR TODAY’S BRAND
16
Revfluence's plaaorm enabled us to reach
huge audiences for a frac@on of the cost
and we've been able to efficiently scale our
influencer marke@ng”
- MeUndies
“
Revfluence saves my team countless
hours per campaign by organizing and
tracking everything.”
- Blue Wheel Media
“
The perfect plaaorm for marketers who
value efficiency. Revfluence truly
streamlines the process.”
- Sole Society
“
Ready to Get Started? Schedule a Demo
18. HOW TO GET STARTED WITH REVFLUENCE
17
Self-Service Plaaorm
Flat monthly fee
Unlimited access to over 200,000
influencers
Full collaboraHon toolkit
Tracking & AnalyHcs
Premium Subscrip@on
Full-service coordinaHon and
management
Guaranteed monthly targets &
minimums
Month-to-month ROI opHmizaHon
NaHve content amplificaHon
Ready to Get Started? Schedule a Demo
19. 17
Ready to get started?
Eric Lam
Co-Founder
eric@revfluence.com
Anand Kishore
Co-Founder
ak@revfluence.com
Cody Liebman
Director of BD
cody@revfluence.com
www.revfluence.com
Want to chat instead? Schedule a Demo