1. E R I C K U H N 1 9 . C O M

2. ALWAYS KNOW WHEN GOOGLE MAKES AN
UPDATE
E R I C K U H N 1 9 . C O M
Hint: It’s extremely important as an internet
entrepreneur or digital marketer.

3. WHAT ARE THESE NEW GMAIL TABS?
E R I C K U H N 1 9 . C O M

4. GOOGLE SAYS
E R I C K U H N 1 9 . C O M

5. WHAT TAB WILL MY COMPANIES NEWSLETTER
GO INTO?
Unfortunately, that witty, entertaining and extremely
insightful newsletter you sent out last week will be
going into the Promotions Tab.
E R I C K U H N 1 9 . C O M

6. BACK UP A SECOND
E R I C K U H N 1 9 . C O M
When will Gmail users actually experience the “Tabs”?

7. THE GMAIL APP ON MOBILE
E R I C K U H N 1 9 . C O M

8. GMAIL ON DESKTOP
E R I C K U H N 1 9 . C O M

9. THAT’S NOT SO BAD. HOW ABOUT IPHONE AND
THAT NEW APP MAILBOX?
E R I C K U H N 1 9 . C O M

10. NO TABS ON MAILBOX OR IPHONE
E R I C K U H N 1 9 . C O M

11. WHAT A RELIEF!
E R I C K U H N 1 9 . C O M

12. WHAT'S MAILCHIMP THINK OF ALL THIS?
E R I C K U H N 1 9 . C O M

13. E R I C K U H N 1 9 . C O M
13% VS 12.5% OPEN RATE FOR THE NEW
TABBED INBOX

14. I THOUGHT YOU SAID GMAIL TABS
AREN'T THAT BAD??
E R I C K U H N 1 9 . C O M

15. LET ME EXPLAIN
• MailChimp didn’t isolate which browser your Gmail was being accessed from.
We need more information from that study to make a definitive conclusion.
• Not every Gmail user is checking email in their browser or the Gmail app.
• *Comscore estimates that 1/3 minutes online is spent on Mobile
• If your emails are not properly optimized for mobile, then this conversation
really doesn’t matter!
*http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_Mobile_Future_in_Focus
E R I C K U H N 1 9 . C O M

16. OF THOSE MOBILE MINUTES, EMAIL IS A MAJOR
ACTIVITY
E R I C K U H N 1 9 . C O M

17. IF YOUR MESSAGE TO SUBSCRIBERS IS
VALUABLE
E R I C K U H N 1 9 . C O M
THEN EDUCATE THEM ON HOW THE TABS WORK

18. MAILCHIMP EXPLAINS HOW
E R I C K U H N 1 9 . C O M

19. THE GMAIL TABS AREN’T THAT BAD
• Adapt
• Educate
• Mobile First
E R I C K U H N 1 9 . C O M
Learn more at erickuhn19.com