Weber's Inn is a hotel in Ann Arbor, Michigan that is developing a social media and search engine optimization strategy to attract more customers. The strategy focuses on increasing their Facebook and Twitter followers, driving social media conversation, optimizing for search phrases related to Ann Arbor hotels, restaurants and vacations, and encouraging customers to share positive experiences to showcase Weber's Inn as a place for families and business travelers. The goal is to increase traffic and exposure by empowering potential customers with real testimonials.

1. Weber’s Inn
The Perfect Destination
for a Mini-Vacation

2. Background

3. Facebook and Twitter
2,971 Likes 959 Followers

4. Facebook and Twitter
continued…

5. Search Engine
Optimization
Search Phrases
• Ann Arbor
Hotel
• Ann Arbor
Restaurant
• Ann Arbor
Vacation

6. Search Engine Marketing
Pursue same
search phrases
with the
addition of
more specific
search criteria.

7. Weber’s Inn Strategy

8. Budget Strategy
Small efforts with big results

9. Budget
$1,350 for 12 months

10. Goals
• Increase Facebook Likes and Twitter followers
• Increase social media conversation
• Drive up search engine location
• Encourage customers to share experience, turning
Weber’s Inn social media into testimonials showing
families and businessmen how easy it is to enjoy
Weber’s Inn

11. Conclusion
By increasing traffic and exposure, and driving these
increases toward the testimonials of past
customers, we can empower our key demographics
to seek out Weber’s Inn for similar experiences.