This is your guide to finding more local customers online. Reach your local target customers by getting listed on Google Maps.

1. Entrepreneur's Guide:
Discovering Local Customers
Online
BY DIG DEEP MARKETING
MAY 26, 2017

2. How local advertising used to work
• Yellow page ads
• Local newspapers advertisement
• Direct mail
• Ask for a recommendation from a friend
by Dig Deep Marketing

3. How times have changed
• Everything starts with a search online
• Consumers are well informed and don’t like advertisements
• Consumers want to discover the best options for themselves
by Dig Deep Marketing

4. Solution
• MAKE BUSINESS MORE VISIBLE ONLINE
• HELP YOUR CLIENTS FIND YOU!
by Dig Deep Marketing

5. What We’re Covering Today (learning objectives)
• How to acquire new customers through online search
• How to set up your business for local search visibility
• How to get on Google Maps
by Dig Deep Marketing

6. What we aren’t covering
• Every single boring detail
• Bunch of useless suggestions that make no difference to you or your business
• The 80% that only gets you 20% of the results
by Dig Deep Marketing

7. Why is this important?
• Getting more customers!
• Building a foundation for your business to grow!
• Branding business as the go to expert!
by Dig Deep Marketing

8. Google Local & Google Maps
by Dig Deep Marketing

9. What matters to Google?
What matters to Google matters to your customers.
• High-quality Google My Business Page
• Claim your GMB page (FREE)
• Add Address, Phone, Photos, Description
by Dig Deep Marketing

10. You can win customers with a GMB listing…but
• Competition is stiff of the top spot, so we have to do some work
• Lets Talk about Ranking
• Have really relevant ON-PAGE content
Link Web Site
ON-PAGE CONTENT
by Dig Deep Marketing

11. What is On-Page Content?
• On-page content is text on your web site
• Words describing your services and products
• Length: 750 – 2000 words
• Written for your target audience, not the search engines
• Page structure
• Title Tags
• Clean URLs
• Logos
• Testimonials
• Location, Phone, Hours
by Dig Deep Marketing

12. List your business name across the web
• List your business across the web on the
top directories
• Top Directories:
https://www.brightlocal.com/2017/03/22/to
p-50-local-citation-sites/
• Be Consistent
• NAME:
• ADDRESS:
• PHONE:
• URL:
by Dig Deep Marketing

13. Claim your social profiles
• Claim your business social profiles
• Post to the profiles regularly
• Social profiles will build your
website and GMB authority
by Dig Deep Marketing

14. Build Great Links
• Backlinks – Links that lead back to your site from other websites
• A major part of ranking
• Have a link building mentality
by Dig Deep Marketing

15. What is a great link?
• A great link is relevant to your industry
• A great link is local to your area
• Example: If you are a Dog Groomer in Houston, a link to your website from a carpet
cleaner in Minnesota may not be as valuable as a link from a pet supply store in your
local area.
by Dig Deep Marketing

16. Where to get links?
• Start with low hanging fruit
• Websites you control
• Facebook, Google+, LinkedIn, EVENTBRIGHT
• Forums, Listing Directories
• Professional Organizations
• Friends and Family, Employees
• Suppliers
• Nonprofits
by Dig Deep Marketing

17. Where to get links?
• Harder but more valuable
• Press releases
• Guest blog posts
• Sponsor a local team or an event (ask for a link back)
• Create Great Content that people want to link to
• Free resources
by Dig Deep Marketing

18. by Dig Deep Marketing

19. Who would you trust?
Who would you call first?
by Dig Deep Marketing

20. Get Reviews
• The company with the best reviews WINS
• Wins in Google and Business
• 5 Ways to Get More Reviews
• Postcards that ask for reviews
• Mail a thank you letter & ask for a review
• Ask for a review via email
• Have a link on your website to your review pages
• Use the Dig Deep Marketing Review System
• Always respond to reviews online
• This shows engagement
by Dig Deep Marketing

21. Get Reviews
• Where are the best places to get a review?
• Google Business Page
• Yelp
• Facebook
• Yellow Pages
• Diversify your review locations
by Dig Deep Marketing

22. Bring it home
1. Have a high-quality Google My Business profile
2. Have relevant on-page content
3. List your name, address, and phone number across the web
4. Get high-quality links
5. Get great reviews
by Dig Deep Marketing

23. Do You Want Help Ranking on Maps?
by Dig Deep Marketing

24. by Dig Deep Marketing

25. by Dig Deep Marketing

26. by Dig Deep Marketing

27. by Dig Deep Marketing

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29. Packages and Pricing
One Time Fee
by Dig Deep Marketing

30. by Dig Deep Marketing
Want to talk more about your inbound marketing strategy?
Give Us a Call!
(844) 269-0104
Dig Deep Marketing
12808 W Airport Blvd – 270Q, Sugar Land, TX 77478
http://digdeepmarketing.com