Internet marketing is a cost-effective way for realtors to promote their business online. It involves using tools on websites, search engines, social media, emails and ads to drive traffic, leads and sales. Effective internet marketing strategies for realtors include optimizing their website for mobile use and search engines, creating high-quality content, using paid search ads and growing social media and email newsletter lists. Regular posting across different online channels helps realtors engage clients and stay top-of-mind in the real estate market.
1. Internet Marketing For Realtors All The Way Up Media
Internet Marketing
For Realtors
Erez Elias
2. About Me
Father, Husband, Entrepreneur, Basketball Fan
| Web Developer At The Military College Of Canada
| Freelancer
| Established All The Way Up Media
allthewayupmedia.com
AllTheWayUpMedia
Allthewayupmdia
allthewayupmedia
4. Internet Marketing
Promoting a business or brand and its products or services over the internet using tools that help drive traffic,
leads, and sales.
Internet marketing is the most inexpensive way to reach your target market, regardless of the size of your
business.
5. Facts
Increasing use of online platforms on computers and tablets and phones
are shifting the way that companies are spending their budget on
marketing.
ONLINERESEARCH
75%
of people research a company
online before visiting a small
business.
SOCIALMEDIA
33%
of users online are on
social media
DIGITAL ADS
2019
Digital ads spending
surpassed traditional
marketing.
7. Website
● The face of the business. A website that is not up to date or designed poorly will impact your
professional image.
● No matter how you were found, your client eventually will end up on your website.
● Many companies have multiple websites under different names.
● Mobile view is a must! 60% of digital content is spent on mobile.
8. How To Improve Your Website?
1
I don’t have a website.
Should I use a website builder?
WordPress? Hire someone?
2
Choose domain that includes target
keywords.
3
Display your contact information and make
it simple to contact you.
(contact form, call button, email link,
address)
4
Create high-quality content to show your
expertise.
9. How To Improve Your Website?
5
Create posts of frequently asked
questions.
6
7
Virtual open house 24-7
Display videos of homes with 360 degrees
of the property.
Create blog posts on hot topics and
release them on a regular basis.
8
Add appealing text and images and videos
to draw attention.
10. Search Engine Optimization (SEO)
● What is SEO and why do businesses use it?
● 17% of businesses invest in SEO
● 92% of the clicks happen on the first page of Google
● 75% of online searches are done on Google (Bing 10%, Baidu 10%. Yahoo 3%)
● By 2020 50% of searches online will be done by voice search
11. How To Improve SEO On Your Website?
1
Backlinks - links from other websites to
your website.
2
Get users engaged with YouTube videos.
3
Directory listings from related websites.
4
Check search volume and difficulty to rank
with Ubersuggest.
https://neilpatel.com/ubersuggest/
12.
13. How To Improve SEO On Your Website?
5
Ask clients to review you on Google,
Facebook
6
Directory listings from related websites.
(Yelp, Yellow Pages, Real Estate Listings)
7
Use localized words in your content to
help be found locally.
8
Create Google My Business account
https://business.google.com/locations
14.
15. Pay Per Click (PPC)
● What is PPC?
● 33% of searchers click on paid ads. The other 67% click on the results below the ads
● People who came to a website from an ad are 50% more likely to purchase compares to people
who came from Google search (organic search)
16.
17. How To Use PPC?
1
AdWords
Advertiser pays every time a user clicks.
When a budget is done, the campaign
stops until the balance replenishes at the
beginning of the month.
2
AdWords Express
Simplified version of AdWords with a fewer
options. Meant for business owners who
don’t have experience in running ads.
19. Social Media
● Market share: 71% Facebook, 15% Pinterest, 6% Twitter, 3.5% YouTube , 1.5% Instagram
● Women realtors are more active on social media
● Only 26% of realtors are comfortable using social media
● Increases SEO ranking
● So many platforms. Where should I be? Most realtors use Facebook and LinkedIn
20. How To Integrate Social Media?
1
Take advantage of the fact that the
majority of the realtors is not using social
media
2
Use videos, livestream a new listing
3
Keep personal page and business page
separate
4
Post regularly, keep your followers
engaged
21. How To Integrate Social Media?
5
Run paid ads campaign to increase
visibility
6
Stand out, do things differently than your
competitors
7
Use messenger to interact with clients
8
Share blogs from website on social media.
22. Newsletter
● Newsletter helps to keep in touch with old clients while getting in touch with new clients
● 83% of B@B companies use newsletters as part of their marketing program
● 60% of people claim that email influenced their purchase decision
● Almost 50% of users who receive newsletters open them from a mobile device
● 59% of people say that email marketing had the best return on investment
23. How To Grow Email List?
1
Increase your email distribution list, collect
emails from your website.
2
Ask clients for permission to add them to
the newsletter
3
Keep personal page and business page
separate
4
Post regularly, keep your followers
engaged
24. What Email Platforms Are There?
1
MailChimp: free up to 2000 emails
2
AWeber: starting from $19/mo
3
Constant Contact: starting from $20/mo
4
Drip: starting from $50/mo
25. How To Integrate Newsletter Campaign?
1
Plan newsletters ahead of time and
schedule them
2
Add blog posts in the newsletter
3
Best time to send out newsletters is in the
middle of the week (Tuesday-Thursday)
4
Add value to your subscribers, tell them
how the market is doing, local news and
events from their area.
All the way up media- though start. Took any job, got paid very little. Later expanded my services to adjust to what businesses needed beyond a website (search engine optimization, social media management, newsletter, Pay Per Click).
I don’t keep secret sauces. I share everything I know.
businesses want to be where their potential clients are!
Where do you bury a dead body? On the second page of Google.
