This document provides information on a proposed multiethnic restaurant business called Taste Paradise that will offer Greek, French, and Italian cuisine. It outlines the company's contact information, mission to connect cultures through food, goals of serving quality products and prioritizing customers, and product offering diverse European dishes. It also details the target market as mid-class people and teens, pricing strategy of affordable lunch and dinner options, ownership structure with presidents from each country, and a SWOT analysis of strengths like variety and location against threats like competition.

1. “ ”
ADDRESS ITALY, GREECE AND FRANCE
TELEPHONE NUMBER: +00302105570770 ,
+00390521111699 ,+00336522485197
FAX NUMBER: +0030 2105570770 ,+0039
0521111699,+00336522485197
E-MAIL ADDRESS: TASTEPARADISE@GMAIL.COM

2. • Our aim is to offer diverse food to our
customers.
Mission
statement
• To connect all the European cultures
through food.Vision
• To become a successful multiethnic company , to
employ qualified and experienced workers and
also to serve good quality products.
Goals
• We give priority to the customers and our best
possible services.Values
• Our product is the service we offer to our customers
through the combination of Greek, French and Italian
food in our menus
Product
description

3. Pricing strategy:
Our aim is to serve high quality food in
affordable prices.
Lunch: 5-15€ ( the cheapest prices in the
market compared to the others)
Dinner: 5-20€ ( the cheapest prices in the
market compared to others)
Target Market and Demographics:
. We would like medium age people and teens in
particular will be great, just because they are more
mind open and would like to try new foods. Clearly
our focus is on mid-class people
Customer Profile:
Medium class people and
teenagers who want to enjoy
special dishes in affordable
prices.
Competition:
We will have competitors but we think
that people will come to us because we
will offer them a better service in
affordable prices and our location will
help a lot. Moreover our prices will
motivate people to get out from their
houses in order to eat
1.Sales strategy:
In the future we are thinking of
creating a delivery part
and ordering online.
2.Advertising and promotion:
We have some connections with
Rai , tf1 and skai in Greece so we
will do this with minimal costs too.

4. President of the Greek branch:
Hermes Hoti
President of the French branch:
Ines Touche
President of the Italian branch and trade
cooperation :
Enoch Frimpong
Each member will have 20% of the
company's income.
Marketing manager:
Marianna Skourti
International relationship:
Marianneta Katsapara
Ownership-Management
Demandings we have for our employees:
- experience in this profession
- minimal age: 23
- friendly appearance
- self-confident and kind
- ability to work in a group

5. 11%
55%
8%
26%
Fixed Costs
Monthly
payment for
renting local
Salary for
employers
Costs of water,
electricity and
gas use
Costs of ordering
and importing
food products:
Total costs:39.600 Euros
furniture costs
advertisement
Start-up costs
Total costs:151.620 Euros

6. SWOT ANALYSISStrengths:
a. Originality of our company on the
international market.
b.Variety of served dishes.
c.Affordable prices.
d.Modern interior design.
e.Location is easy to find
Weaknesses:
High competition
Opportunities:
Expand furthermore in the future
Connections with foreign countries for example
Poland and Finland
Having regular customers
Having a positive vision of our company.
Threats:
The competition that we will have
There is a possibility that it won’t be accepted by
the customers
The danger of not having investors the loan and
difficulties in paying it off.