26. it’s about distilled nuggets mission product description table of contents board values vision growth strategy last year’s results awards somethingbig coming features capabilities benefits head shots intellectualproperty corporategovernance media coverage valueproposition
27. typically, our big three nuggets need expressed opportunity strategic, core differentiator (what defines you, guides all you do) need addressed growth strategy how you are going to stay on top
29. how do you encourage someone to give you $10M in 45 minutes? On June 4 1940, Winston Churchill delivered a 45 minute speech, commonly known as “We shall fight on the beaches”, to the House of Commons of the British Parliament. It was a great inspiration to an embattled United Kingdom as it entered what was probably the most vulnerable phase of the entire war. Public opinion for the war effort was waning in the face of devastating losses and a formidable enemy. Churchill encouraged a country to keep fighting in 45 minutes.
30. don’t drown in detail keep to the big idea keep it high level keep it clean
148. the right information not everything think churchill rapidly transferred not words think billboard with high recall not blind faith think 3 little pigs
151. Am I glad to see you! as I see it. begin to see the light. Believe nothing of what you hear, and only half of what you see. can't see the wood for the trees. see you again. Monkey see, monkey do. nice to see you. not able to see the forest for the trees. Not if I see you sooner, and Not if I see you first. see eye to eye. see fit. see if I care! see in a new light. see the color of money. see the error of ways. see the writing on the wall. see which way the wind is blowing. See you around. see you in a little while. see you later, alligator. see you next year. see you soon. wait-and-see attitude. What you see is what you get.