The Changing Expectations of the IR Web Audience

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The web has gone mobile and your investors are on the move. How can your investor website keep up? Takeaways of this presentation include: -How to stay current; -Learn about accessibility and evolving web standards; and -Ensure your technology is keeping pace with your shareholders.

Negócios Tecnologia

The Changing Expectations of
the IR Website Audience

Agenda

1. How the web is changing
2. How user expectations are changing
3. What to do about it
4. Examples of effective execution

Today’s presenters

• Hugh Carter
Studio Manager, TMX Equicom

• Catherine Crofton
Vice President, Sales and Marketing
Q4 Web Systems

What’s changing?

People increasingly want a customizable
experience: Let me have it my way

What’s changing?

Everybody is using a different device

What’s changing?

User requirements are context dependent

The web is going mobile, but what is mobile?

The web is going mobile, but what is
mobile?

The web is going mobile, but what is mobile?

What do we do about this?

1 Stay current

2 Think of the user

3 Give them a choice

4 Simplify

5 Pay attention

2 think of the user

Divide users into groups

> Investors > Customers
Institutional
> Partners
Retail
Prospective vs existing > Mobile

2 think of the user

What is their main goal when coming to
your site?

Institutional Retail Mobile

High-level Company overview Corporate Address

Instant access Recent share history IR contact information

Management Bios RSS/Twitter Feeds Ticker Symbol

2 think of the user

What can we do to make that connection as fast as possible?

4 simplify

Press release feeds and e-mail list automation
Instant distribution from the wire to your subscribers

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The Changing Expectations of the IR Web Audience

1. The Changing Expectations of the IR Website Audience

2. Agenda 1. How the web is changing 2. How user expectations are changing 3. What to do about it 4. Examples of effective execution

3. Today’s presenters • Hugh Carter Studio Manager, TMX Equicom • Catherine Crofton Vice President, Sales and Marketing Q4 Web Systems

4. What’s changing? People increasingly want a customizable experience: Let me have it my way

5. What’s changing? Everybody is using a different device

6. What’s changing? User requirements are context dependent

7. The web is going mobile, but what is mobile? The web is going mobile, but what is mobile?

8. The web is going mobile, but what is mobile?

9. User experience is important

10. What do we do about this?

11. What do we do about this? 1 Stay current 2 Think of the user 3 Give them a choice 4 Simplify 5 Pay attention

12. 1 stay current

13. 1 stay current

14. 1 stay current

15. 1 stay current

16. 1 stay current

17. 2 think of the user

18. 2 think of the user Divide users into groups > Investors > Customers Institutional > Partners Retail Prospective vs existing > Mobile

19. 2 think of the user What is their main goal when coming to your site? Institutional Retail Mobile High-level Company overview Corporate Address Instant access Recent share history IR contact information Management Bios RSS/Twitter Feeds Ticker Symbol

20. 2 think of the user What can we do to make that connection as fast as possible?

21. 2 think of the user

22. 2 think of the user

23. 2 think of the user

24. 3 give them a choice

25. 3 give them a choice

26. 4 simplify

27. 4 simplify Content management system

28. 4 simplify Press release feeds and e-mail list automation Instant distribution from the wire to your subscribers

29. 5 pay attention

30. 5 pay attention

31. The Changing Expectations of the IR Website Audience