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Getting started with social media

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Getting Started with Social Media Joe Racanelli Equicom Group
Not just for kids anymore Of all workers use social media for business reasons * Sources: IDC Research
Not just for kids anymore Average age of users: * Sources: Pingdom
Age distribution 25% 18% 19% 15% 9% 10% 3% 0-17 18-24 25-34 35-44 45-54 55-64 65+ Average age is getting older Source: Googl e Ad Pl a nner (Uni ted Sta tes Demogra phi cs Da ta )
Reasons Tactical Strategic Share Recruit Sell more Build long-term news qualified staff products relationships Build website Build Interact with traffic awareness stakeholders
Cornerstones
Who is using social media?
Questions > Can small companies use social media? > What are the costs? > What are the risks? > How tech-savy do you need to be? > Where should I start?
Getting started Determine your objectives Complement your Identify your audience existing communications Select the right platform strategy Measure/Evaluate
Roadmap Monitor Test 1 tool Build audience Network effect Integrate + tools
Next Steps Follow Equicom on Connect on Copy of presentation jracanelli@equicomgroup.com More questions? 416 815 0700 x 243
Getting started with social media

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Getting started with social media

  • 1. Getting Started with Social Media Joe Racanelli Equicom Group
  • 2. Not just for kids anymore Of all workers use social media for business reasons * Sources: IDC Research
  • 3. Not just for kids anymore Average age of users: * Sources: Pingdom
  • 4. Age distribution 25% 18% 19% 15% 9% 10% 3% 0-17 18-24 25-34 35-44 45-54 55-64 65+ Average age is getting older Source: Googl e Ad Pl a nner (Uni ted Sta tes Demogra phi cs Da ta )
  • 5. Reasons Tactical Strategic Share Recruit Sell more Build long-term news qualified staff products relationships Build website Build Interact with traffic awareness stakeholders
  • 7. Who is using social media?
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Questions > Can small companies use social media? > What are the costs? > What are the risks? > How tech-savy do you need to be? > Where should I start?
  • 14. Getting started Determine your objectives Complement your Identify your audience existing communications Select the right platform strategy Measure/Evaluate
  • 15. Roadmap Monitor Test 1 tool Build audience Network effect Integrate + tools
  • 16. Next Steps Follow Equicom on Connect on Copy of presentation jracanelli@equicomgroup.com More questions? 416 815 0700 x 243