Storytelling With Social Media
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The document discusses using social media for storytelling and fundraising. It provides tips on using various social media platforms like Facebook, Twitter, Instagram and Pinterest to share stories, pictures and videos that engage followers and spread awareness of an organization's cause. The document emphasizes creating compelling content, monitoring conversations and engaging with followers to build trust and encourage interactions that can lead to increased support.
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Storytelling With Social Media
- 1. JewishFederations.org- Jan. 15, 2013 fundraisinisfun.com
- 2. Links & Slides Links: http://www.fundraisinisfun.com/JFNA- prezi/ Slides: http://www.slideshare.net/EphraimGopin fundraisinisfun.com
- 3. Storytelling with Social Media fundraisinisfun.com
- 4. Storytelling with Social Media Twitter: @fundraisinisfun Blog: www.fundraisinisfun.com Pinterest: Pinterest.com/EphraimGopin LinkedIn: Ephraim Gopin Contact Me: http://www.fundraisinisfun.com/co ntact-the-fundraiser/ Social Media Strategist & CEO- Chief Engagement Officer fundraisinisfun.com
- 5. The Truth “I tell classes that we no longer just go out to dinner with friends, we take our whole network with us.” - William Humphrey Jr., Texas Tech 10/28/12, USA Today fundraisinisfun.com
- 6. Let me tell you a story: I went out to dinner with my wife… fundraisinisfun.com
- 7. Recommendations fundraisinisfun.com
- 8. Instagram- Before We Step Out fundraisinisfun.com
- 10. Pin What We Ate fundraisinisfun.com
- 11. Tweet an Update fundraisinisfun.com
- 12. Yelp Review fundraisinisfun.com
- 13. Storytelling with Social Media • Social Media- it’s NOT for fundraising • Quick look at strategy • Stories via content • Stories via pictures • Stories via video fundraisinisfun.com
- 14. Great FR Idea- Impact fundraisinisfun.com
- 15. 2012 NPO Social Networking Report • 98% on FB, 74% Twitter, 64% YouTube, 48% LI • 55%- social networking = FR (OY!) • 46% of US millionaires- on FB • 70% of Tweeps- outside US 3% raised over $100,000 on FB BUT 30% between $0-1000 fundraisinisfun.com
- 16. Where Are You- The Bad… (no SM icons above fold) fundraisinisfun.com
- 17. Where Are You- The Bad… (SM icons at the bottom) fundraisinisfun.com
- 18. Social Media Strategy fundraisinisfun.com
- 19. Social Media Strategy- The W Questions • Who • When • Where • What • Why • Engage ► trust ► action fundraisinisfun.com
- 20. If You Want to Tell A Story… Know Your Audience! fundraisinisfun.com
- 21. Know Your Followers fundraisinisfun.com
- 22. Answer Followers fundraisinisfun.com
- 23. Do NOT Criticize Followers (courtesy of PixelPoint Press) fundraisinisfun.com
- 24. Hashtag It fundraisinisfun.com
- 25. Check Before You Post fundraisinisfun.com
- 27. Content- RSS • Curate • Vary • Read & Learn • Alerts fundraisinisfun.com
- 28. Content- Blog • Guest post • Make it timely- e.g. Sandy • Partners abroad! • Different contributors • Calendar fundraisinisfun.com
- 29. Too Wordy fundraisinisfun.com
- 30. Mercy Corps Blog fundraisinisfun.com
- 31. Stay on Top of the News fundraisinisfun.com
- 32. Content- Facebook • NOT FOR FR • Pat your shoulder • Create convos • Say thank you!!! fundraisinisfun.com
- 33. Facebook what CAN you do with it? fundraisinisfun.com
- 34. FB- Ask A Question fundraisinisfun.com
- 35. FB- Create a Picture fundraisinisfun.com
- 36. FB- Intro Your Staff fundraisinisfun.com
- 37. FB- Use Images to Explain Cause (Access Israel) fundraisinisfun.com
- 38. FB- Thank Volunteers fundraisinisfun.com
- 39. FB- History fundraisinisfun.com
- 40. FB- Photo Captions fundraisinisfun.com
- 41. FB- Exclusive Offers fundraisinisfun.com
- 42. FB- Local Event fundraisinisfun.com
- 43. Organic Only (Lufthansa may have bought Likes) fundraisinisfun.com
- 44. Content- Twitter • Follow local NPOs, media, influencers • Become the expert • 60-30-10 • Push out content • Don’t broadcast fundraisinisfun.com
- 45. Twitter- Listen (Specific keywords) fundraisinisfun.com
- 46. Twitter- Engage! fundraisinisfun.com
- 47. Twitter- Engage! (Dan Hotel) fundraisinisfun.com
- 49. Monitor- You Never Know… fundraisinisfun.com
- 50. Content- Interactive fundraisinisfun.com
- 51. It’s All About The Image fundraisinisfun.com
- 52. Pictures- Instagram fundraisinisfun.com
- 53. An Instagram Moment Image courtesy of Meg Hoffman (@NonProfit_Meg) from Boston’s Bay Cove Human Services fundraisinisfun.com
- 54. Pictures- Instagram • Latest news • Sneak peek • Who you are • Supplies & products • Carmen Sandiego fundraisinisfun.com
- 55. Pictures Make The Story The Boston Globe fundraisinisfun.com
- 56. Instagram & Big Biz (Dunkin Donuts Halloween Contest) fundraisinisfun.com
- 57. Instagram & Big Biz (Patriots behind the scenes) fundraisinisfun.com
- 58. Instagram & Big Biz (British Airways & Movember) fundraisinisfun.com
- 59. Where’s the Pic?! fundraisinisfun.com
- 60. Pictures- Pinterest fundraisinisfun.com
- 61. Pictures- Pinterest fundraisinisfun.com
- 62. Pictures- Pinterest • Contest • Constituents • Be unique! • Holidays fundraisinisfun.com
- 63. Pinterest- Helpful Boards Thanks Leslie White Clay (@LWClay)- hopecottage.org/ fundraisinisfun.com
- 64. Pinterest- Good Use! fundraisinisfun.com
- 65. Pinterest- Cause Awareness fundraisinisfun.com
- 66. Pinterest- Behind the Scenes fundraisinisfun.com
- 68. Video- YouTube, Viewbix • Tell a story • Forget Spielberg • Donors/Advocacy • Shares • Traffic fundraisinisfun.com
- 69. Video- Tout, Viddy • 15 seconds • ENGAGE!!! • Mobile • Social fundraisinisfun.com
- 70. Storytelling with Social Media Twitter: @fundraisinisfun Blog: www.fundraisinisfun.com Pinterest: Pinterest.com/EphraimGopin LinkedIn: Ephraim Gopin Contact Me: http://www.fundraisinisfun.com/co ntact-the-fundraiser/ Social Media Strategist & CEO- Chief Engagement Officer fundraisinisfun.com
- 71. Links & Slides Links: http://www.fundraisinisfun.com/JFNA- prezi/ Slides: http://www.slideshare.net/EphraimGopin fundraisinisfun.com