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Product strategy to Win the Market

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Product strategy to Win the Market

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Descrição

Product portfolio. Go to Market. Distribution channels. ⚡

What to do after you reach your product-market fit?

Learn all about the product strategies, and how to properly execute them!

Transcrição

  1. 1. PRODUCT STRATEGY Early adopters Conservatives STRATEGY TO CROSS THE CHASM Pragmatics chasm @0zne TO WIN THE MARKET
  2. 2. @0zne
  3. 3. @0zne
  4. 4. @0zne
  5. 5. HOW CAN WE PROVIDE ASPIRING DEVELOPERS WITH THE RESOURCES THEY NEED TO GROW AND LEARN?
  6. 6. Eliminate Raise Reduce
  7. 7. A number of customers have purchased Customers are happy: using the product, reluctant to give it up, realized promised benefits, intend to expand usage, low churn
  8. 8. ● ● ● ● ●
  9. 9. Unit of value ● ●
  10. 10. Virality factor decreases Acquisition costs increase Ratings decrease
  11. 11. Anticipate the saturation instant
  12. 12. P1 P2 P3 P4 Pool P1 P2 P3 P4 P5 P6 And constantly evolve your product organization Feature teams Pool organization Squads with several reporting layers
  13. 13. Product value Customer expectation Product value
  14. 14. Don’t focus too much on stars & cash cows Don’t keep pets for too long Don’t cling to question marks
  15. 15. Trust & support each other Talk to each other Passionate Create milestones & track progress Understand risks & adjust
  16. 16. 2. Lead by being willing to learn from your team 4. Connect a team to the impact of their work 6. Build prototypes 8. Mix designers and engineers 10. Be bold
  17. 17. @0zne
  18. 18. @0zne

Descrição

Product portfolio. Go to Market. Distribution channels. ⚡

What to do after you reach your product-market fit?

Learn all about the product strategies, and how to properly execute them!

Transcrição

  1. 1. PRODUCT STRATEGY Early adopters Conservatives STRATEGY TO CROSS THE CHASM Pragmatics chasm @0zne TO WIN THE MARKET
  2. 2. @0zne
  3. 3. @0zne
  4. 4. @0zne
  5. 5. HOW CAN WE PROVIDE ASPIRING DEVELOPERS WITH THE RESOURCES THEY NEED TO GROW AND LEARN?
  6. 6. Eliminate Raise Reduce
  7. 7. A number of customers have purchased Customers are happy: using the product, reluctant to give it up, realized promised benefits, intend to expand usage, low churn
  8. 8. ● ● ● ● ●
  9. 9. Unit of value ● ●
  10. 10. Virality factor decreases Acquisition costs increase Ratings decrease
  11. 11. Anticipate the saturation instant
  12. 12. P1 P2 P3 P4 Pool P1 P2 P3 P4 P5 P6 And constantly evolve your product organization Feature teams Pool organization Squads with several reporting layers
  13. 13. Product value Customer expectation Product value
  14. 14. Don’t focus too much on stars & cash cows Don’t keep pets for too long Don’t cling to question marks
  15. 15. Trust & support each other Talk to each other Passionate Create milestones & track progress Understand risks & adjust
  16. 16. 2. Lead by being willing to learn from your team 4. Connect a team to the impact of their work 6. Build prototypes 8. Mix designers and engineers 10. Be bold
  17. 17. @0zne
  18. 18. @0zne

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