Social Media Rock Star-2- Presentation

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Envano

Negócios Tecnologia

Why Mobile?

Source: http://www.flickr.com/photos/annnna/2228189828/

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Source: Morgan Stanley - Internet Trends June 7, 2010
© Envano Page 4

Source: Morgan Stanley - Internet Trends June 7, 2010
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It happened in first quarter 2011!

© Envano Page 6

What is Mobile?

What is Mobile?

Source: http://www.flickr.com/photos/valeriebb/3006348550/

© Envano Page 8

Source: http://www.flickr.com/photos/mykalburns/2492199172/

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5.3 billion mobile devices

6.8 billion inhabitants.

Source: U.N. Telecommunications Agency. http://www.itu.int Source: http://www.flickr.com/photos/donkeyhotey/5679642883/

© Envano Page 12

Source: http://www.flickr.com/photos/dlytle/3839416191/

© Envano Page 13

Source: http://www.flickr.com/photos/yourdon/4064143718/

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Source: http://www.flickr.com/photos/mythoto/1193636560

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What is Mobile Context?

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Source: http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html

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What about social?

Source: http://www.flickr.
com/photos/worldworldworld/3041326892/
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48% of shoppers used a
combination of search and social
media during the purchasing
process.

Source: http://www.informationweek.com/news/internet/social_network/229219363 Image: http://www.flickr.com/photos/i5design/5474312093/

© Envano Page 22

90% of consumers online trust
recommendations from people
they know.
(source-econsultancy July 2009)

© Envano Page 23

81% of respondents said they
received advice from friends
and followers relating to a
product purchase.
(Source-ClickZ Jan. 2010)

© Envano Page 24

91% of Mobile Internet
Access is to Socialize.

Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/

© Envano Page 25

What is Social?

Rating, Review, Comment ,Tweet, Post, Status, Texting,
Video, Pics, Share, Like, Fan...................
© Envano Page 28

Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/

© Envano Page 30

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12. 5.3 billion mobile devices 6.8 billion inhabitants. Source: U.N. Telecommunications Agency. http://www.itu.int Source: http://www.flickr.com/photos/donkeyhotey/5679642883/ © Envano Page 12

22. 48% of shoppers used a combination of search and social media during the purchasing process. Source: http://www.informationweek.com/news/internet/social_network/229219363 Image: http://www.flickr.com/photos/i5design/5474312093/ © Envano Page 22

23. 90% of consumers online trust recommendations from people they know. (source-econsultancy July 2009) © Envano Page 23

24. 81% of respondents said they received advice from friends and followers relating to a product purchase. (Source-ClickZ Jan. 2010) © Envano Page 24

25. 91% of Mobile Internet Access is to Socialize. Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/ © Envano Page 25

26. 76% of consumers who are starting with either search or social media are signifying intent to explore and potentially buy without commitment to a brand at the outset Source: http://www.scribd.com/doc/49442666/The-Virtuous-Circle-The-Role-of-Search-and-Social-Media-in-the-Purchase-Pathway-Research-from- GroupM-Search#archive © Envano Page 26

27. What is Social? Rating, Review, Comment ,Tweet, Post, Status, Texting, Video, Pics, Share, Like, Fan................... © Envano Page 28

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