The modern-day customer is distracted and overwhelmed with choices, making 95% of their purchase decisions subconsciously, influenced by emotions. In-depth Interviews, Focus Group Discussions, and Surveys might not be sufficient to understand the complex mind of the modern-day consumer. Because the problem with traditional methods is that they are biased, lack scalability, and most importantly, fail to answer the "why" part of the purchase decision. Emotion AI is solving these long-standing problems by augmenting the traditional ways of consumer research. With more than 90% accuracy and computer-vision-based methods, Emotion Insights are helping brands to humanize their experiences at scale, by unlocking real customer feedback. For more description please visit https://entropiktech.com/

1. Unlocking Real
Customer Feedback
with

2. Entropik Tech is a world leader in building Emotion AI tech to understand human
emotions by facial expressions, eye gaze, voice tonality, and brainwaves.
Our diverse product portfolio allows brands to measure experiences across
Media, Digital, and Shopper interactions in an accurate and meaningful way.
We serve 150+ global clients across US, EMEA, India, MEA and SEA regions.
• 17 Patents pending
• 2nd Largest Emotion Benchmark globally
• 45,000 + Experiences Tested
• Backed by Global VCs
Best Media AI
Cool AI Vendor
Best Emotion Tech
Trusted by 150+ Enterprise
Customers

3. Customer Touch
points
Customer Feedback

4. Traditional Quantitative and Qualitative
Consumer Insights relies on what
consumers say and not what they feel
Traditional Consumer Research is…
• Biased
• Fails to answer “Why”
• Lacks Actionability
• Logistically hard to scale
• Lacks Benchmarks
As Is Scenario

5. System 1
95%
Customer Experience : Conscious v/s Subconscious
Source: Daniel Kahneman, Thinking, Fast and Slow
Unconscious
Fast
Associative
Automatic Pilot
System 2
5%
Takes Effort
Logical
Slow
Lazy
Indecisive

6. Source: Loyalty Deciphered, Capgemini
“80% Executives believe they understand consumers’
emotions, but only 15% of consumers agree”
- Capgemini CX report, 2020
Real Customer Feedback Gap

7. Which of these Ad Creatives would you publish?

8. 85% People choose B over A, but here’s the True Story

9. Which one of these Pack you think one would bet on?
The Hypothesis was that bringing the Hot Roast Chicken feature
and explainer would drive consumption

10. 10
What Customers Say

11. Future of CX lies in its ability to deliver Humanized
Experiences. Real Customer Experience is the bridge.

12. Facial Coding
Using Computer Vision &
advanced Machine Learning
and applied with Facial Action
Coding System (FACS),
computers are taught to
recognize facial expressions
and associate them with
correct emotions.
Introducing Emotion AI
Eye Tracking
A combination of three
paradigms (fixation, pursuit
and natural gaze) is used to
capture the user's gaze in a
natural, remote environment
and generate a highly
accurate and reliable heat
map, gaze plots and AOI
charts.
Brainwave Mapping
EEG headsets turn your
computer into a brain activity
monitor. The headsets safely
measure brainwave signals and
monitor the attention levels of
individuals to different sensorial
stimuli like taste, touch and
smell.
Voice AI
Automatic Speech Recognition
is made possible with the help
of Voice AI technology to
automatically transcribe voice
recordings and recognize the
emotional state of a person
through voice tonality and
sentiment analysis.

13. Emotion AI enabled online Consumer Insights Platform to deliver real, quick & meaningful insights

14. Real Customer Feedback for Marketing Experience

15. Evaluating the Ad on Emotion

16. Deep Dives (Sec by Sec)

17. Impact on Media Experience
Lift in Marketing
Spend ROI
34%
Consumer Centric
Creative Decisions
Consumer Centric
Marketing Decisions
Lift in Creative
Efficacy
3.2x

18. Real Customer Feedback for Content Experience

19. Content Insights
Sec by Sec Emotion and Engagement
Character Level Insights OTT Insights
YouTube Facebook Instagram
Promo 1 TG2 TG1 TG3
Promo 2 TG1 TG2 TG3
Promo 3 TG3 TG3 TG2
Promo Insights

20. Client: American Mass Media and Entertainment Conglomerate
Business Need:
• Gather insights to take Marketing Decisions to launch their new TV show
• Measure audience responses to a 30s and another 85s launch promo
Study Objective:
• Analysis and benchmark of the 30s and the 85s launch promos
• Determine creative efficacy and identify areas of improvement
Audience: A monadic panel of 150 people | Aged 15-35 | Urban
Technologies Used: Eye Tracking and Brainwave Mapping
Impact:
• 400% increase in Creative Efficacy. By identifying areas of creative led
improvements and evaluating placement efficacy of creative elements.
Delivering Creativity using Emotion AI

21. Real Customer Feedback for Digital Experience

22. Delivering Conversion using Emotion AI
Client: Multinational investment bank and financial services holding
company
Challenges:
• Drop-off rates during sign-ups and transactions went up 1.5x than
usual
• Surveys and FGDs couldn’t pinpoint the problem causing a loss of
700mn
Business Need:
• Put a break to the leaking customer funnel on its mobile application
• Improve the app’s UI/UX performance and increase app conversions
Audience: Men & women aged 30-55 | USA | Inactive Users
Technologies Used: Facial Coding, Eye Tracking and Screen
Recording

23. Real User Experience
Session Recording
Insights
Navigation / Path to Purchase Insights

24. Impact on Digital Experience
Funnel Insights
Emotion Insights
Eye Tracking
UI Insights
UX Insights
Increase in
Digital Conversions
16%

25. Real Customer Feedback for
Online Classroom Experience

26. Real Student Feedback – Emotion AI
Client: Leading Live Online Tutoring Platform
Challenges:
• Lack of visibility into online classroom engagement
• No system to measure attention and engagement levels
accurately
Business Need:
• Evaluate students’ and teachers’ overall cognitive
engagement
• Identify attributes leading to high and low cognitive
engagement
Audience: Men & women aged 21-40 | 50 metro and 50 non-
metro
Technologies Used: Facial Coding and Screen Recording

27. Online Classroom Experience – Emotion AI
Classroom Video Sessions
Facial Coding to
Measure Attention,
Engagement &
Emotion
Eye Gaze Track to
know what students
are focusing on
Entropik Tech Emotion AI APIs
Student Emotion
Analytics
Teacher Emotion
Analytics &
Recommendations
Realtime Analytics

28. Online Classroom Experience
Measure User level Attention, Engagement & Emotion at an average level as well as at sec-by-sec level
Stress / Fatigue Score
Lighting Condition, Gesture, Clothing and Camera Presence of Teacher can be mapped as additional metrics
Confidence Score

29. Impact on Online Classroom Experience
Teacher Analytics
Student Analytics
Content Analytics
Increase in
Avg. Time Spent
2.5x
Decrease in Early
Session Drop Offs
19%

30. Have Questions?
Please drop an email at info@entropiktech.com
www.entropiktech.com