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The Art of the Pitch Bill Reichert Managing Director Garage Technology Ventures
The Common Wisdom . . .
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The Reality . . .
Top Ten Rules for Pitching Investors
1. Focus on creating value
2. Understand what you’re getting into
3. Show traction
4. Clean up your act
5. Get an introduction
6. Appeal to their human side
7. Be consistent
8. Follow the 10/20/30 rule
Ten Slides: 1.  Core value proposition  2.  Market opportunity/problem addressed 3.  Unique, compelling solution and benefits/value created 4.  Secret sauce:  Sustainable technological advantage 5.  Sustainable competitive advantage
Ten Slides . . . 6.  Go to market plan  7.  Business model 8.  Team 9.  Financial projections 10. Milestones and financing requirements
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[object Object],This is 20 points This is 14 points This is 12 points and what you’re using now
9. Make an impression
10. Tell new lies
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The Art of the Pitch Resources: “ Critical Factors for Obtaining Funding” “ Writing a Compelling Executive Summary” “ Perfecting Your Pitch” http://www.garage.com/resources/index.shtml Questions, Comments: [email_address]

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Bill Reichert, Managing Director, Garage Technology Ventures