This slide deck was presented by Venkatesh , CEO Goli Vada Pav at the TiE Institute Knowledge Series session in Mumbai in July 2010. During this presentation he spoke about building a brand with limited resources as an early stage entrepreneur. [Related Video http://www.youtube.com/watch?v=UsMdP4nkdC0 ]

8. Jonathan livingston seagull Richard Bach

9. Goli Vada Pav No 1

10. Ethnic fast food… Finger food… Mobile food…

14. International success stories…

15. Any thing between bun sells…

18. Our first few stores…

19. Our first few stores…

20. Our first few stores…

21. Old Kitchen – Manual…

22. Our logistics then…

27. Goli vada’s processes… Theccha sent to VISTA from Goli Kitchen Potato Washing Potato peeling Potato dicing Blanching at 100 deg Celsius Potato smashing Potato sorting Adding Theccha to Potato Mixing Dipping in Besan batter Patty making Blast freezing at -18 Degree Celsius for 60 mins Parfrying for 30 secs Sorting Counting Packing in plastic Bags (22 each) Weighing Metal Detector Packing in cartons (12pkts each) Weighing Sealing Storing at -18 degree Celsius in cold room Besan purchasing Storing Mixing with water and Soda as per recipe Besan batter ready Goli Kitchen (Cold room) In Refer van Goli Stores In Refer van

28. Vada’s made in a fully… automatic plant Every vada passing thru a metal detector and screened

29. Tracking vada’s Batch No: Mfg Date: Exp Date:

30. Frozen logistics…

31. Innovations at store…

32. Frying made simpler….

33. The Difference…

34. Ready for scale up…. But, Nobody…. knew us … Vada pav is as powerful a name as Amitabh bacchan…… So the press covered us…..

44. Prime stores

45. Prime stores

46. Landmark Store

48. Our solutions….. 300 Aarey booths

49. Our solutions….. 300 Aarey booths

50. Our solutions….. 300 Aarey booths

51. Our solutions….. 300 Aarey booths

57. Goli shifts to tier II cities

58. Goli shifts to tier II cities

59. Goli shifts to tier II cities

60. Goli shifts to tier II cities

61. Goli shifts to tier II cities

62. Goli shifts to tier II cities

64. Bangalore -- Koramangala

65. Bangalore – Jayanagar (under construction)

67. Our Products

68. Goli Vada Pav

69. Goli Cheese and schezwan options

70. Goli Mix Veg Vada Pav

71. Goli Tikki Vada Pav

72. Goli Palak Makkai Vada Pav

73. Goli Sabudana Vada’s

74. Goli Bhajji’s

79. Vada pav talks -- TiE

80. Vada pav talks -- Bangalore

81. Vada pav talks -- Food Forum

82. Vada Pav talks… Mumbai

83. Vada Pav talks -- Aurangabad

87. Mumbai meri jaan…

104. Vada pav… chai… Mumbai…