The question of whether to transition enterprise applications to the cloud is a valid question in most organizations. Determining which applications should go and how to maintain control once they are there, however, is slowing down the journey to the cloud. These slides - based on the webinar hosted by leading IT analyst firm Enterprise Management Associates (EMA) - cover how you can avoid the common mistakes and reduce risk in the transformation to cloud.

1. IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Torsten Volk
Managing Research Director,
EMA
How Analytics Optimize Migration
to Amazon Web Services, Microsoft
Azure and Other Public Clouds
Andrew Hillier
Chief Technology Officer
Cirba

2. IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTINGSlide 2 © 2017 Enterprise Management Associates, Inc.
Torsten Volk, Managing Research Director, EMA
Torsten specializes in topics that lead the way from hybrid cloud and the software-defined
data center (SDDC) toward a business-defined concept of enterprise IT. Torsten
spearheads research projects on hybrid cloud and machine learning combined with an
application- and service-centric approach to hyperconverged infrastructure, capacity
planning, intelligent workload placement, public cloud, open source frameworks, containers
and hyperscale computing.
Andrew Hillier, CTO, Cirba
Andrew has over 20 years of experience in the creation and implementation of mission-critical
software for the world's largest financial institutions and utilities. A co-founder of Cirba, he
leads product strategy and defines the overall technology roadmap for the company.
Prior to Cirba, Andrew pioneered a state-of-the-art systems management solution which was
acquired by Sun Microsystems and served as the foundation of their flagship systems
management product, Sun Management Center.
Featured Speakers

3. IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTINGSlide 3 © 2017 Enterprise Management Associates, Inc.
Logistics
An archived version of the event recording will be
available at www.enterprisemanagement.com
• Log questions in the chat panel located on the lower
left-hand corner of your screen
• Questions will be addressed during the Q&A session
of the event
QUESTIONS
EVENT RECORDING
A PDF of the speaker slides will be distributed
to all attendees
PDF SLIDES

4. IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Rapid Public Cloud Growth Fueled by Development
Slide 4 © 2017 Enterprise Management Associates, Inc.
75%
20%
5%
Public Cloud Use
Using Planning No Plans
70%
20%
PUBLIC CLOUD HYPER
CONVERGED
2016 GROWTH
82%
13%
5%
Who Swipes the
Credit Card
Development IT Operations Other
Public Cloud Market Size (estimation): $25 Billion

5. IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Rapid Growth of Market Leaders
Slide 5 © 2017 Enterprise Management Associates, Inc.
Amazon Web Services:
• Growth in 2016: 55% to $13 billion
• Over 1 million user accounts
• AWS Re:Invent grew by 61%
to 32,000 attendees
• Nearly 100 services available
(30% growth)
Microsoft Azure:
• Growth in 2016 over 100% to $4 billion
• 120k new subscriptions/ month
• Near 2 million SQL Databases
in Azure
• Over 4 million users of Azure team
services for Visual Studio
• Approximately 70 services available

6. IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Inefficiency as a Side Effect of Rapid Growth
• Business pressure for rapid POCs
and releases
• Pay as you go models for
essential services:
• Database
• Active Directory
• Machine Learning & Analytics
• Frequent cost overruns of over
50%
Slide 6 © 2017 Enterprise Management Associates, Inc.
Overprovision
ing
50
Unused VMs
30
0
10
20
30
40
50
60
OPEX Waste in % of IT Budget

7. IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
The Second Wave: Moving Traditional Enterprise Apps
First wave: all about the
“DEV” in DEVOPS.
1. 90% focused on
DevOps and born in
the cloud apps
2. API was the central
driver of adoption
Slide 7 © 2017 Enterprise Management Associates, Inc.
Second wave: focus on the
“OPS” aspect
1. Modernizing and moving
enterprise apps
2. Addresses the over 80% of
traditional workloads

8. IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Key Adoption Barriers for Public Cloud Today
• Security: Lack of control and understanding
• Regulatory compliance: Legal concerns
• Management: Different toolset
• Performance: Workload characteristics,
dependencies and understanding of Cloud
• Availability: Lack of transparency
Slide 8 © 2017 Enterprise Management Associates, Inc.

9. IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Lots of Choices: Each with Different Parameters
HOSTED
Mega Clouds: Amazon, Azure, Google
Cloud Platform, Softlayer, Salesforce
Large Vendors and Telcos: Docker Data
Center, Virtustream, Rackspace, Hostway,
CSC, Verizon, Artisan Infrastructure, 1&1,
CloudSigma, Interroute, Dimension Data,
Century Link, Comcast
Specialized & Boutique Clouds: iLand,
Dincloud
Slide 9 © 2017 Enterprise Management Associates, Inc.
PRIVATE
OpenSource: OpenStack, Docker,
Rancher
Commercial
Vmware, Microsoft, ZeroStack,
StratoScale, Embotics, Platform 9, BMC
Commercial (Hyperconverged): Nutanix,
HPE, Dell/EMC, IBM

10. IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Your Challenges in a Nutshell
Slide 10 © 2017 Enterprise Management Associates, Inc.
Stop managing
infrastructure
Plan moving of
traditional
applications
Cost Control

11. www.densify.com © Cirba Inc. 2017 All rights reserved.
Cloud Native
Infrastructure
Managers
Developers
Virtual Bare MetalMidrange
ContainersPaaS
On-Prem
IaaS (S/M/L) Bare Metal Containers
Cloud Hosted
?
“How do I get out of the
business of managing
infrastructure?”
Where the world is going

12. www.densify.com © Cirba Inc. 2017 All rights reserved.
The challenge
Where you put something depends on what it is doing
Batch job that runs hot
and then turns off
Continuous business
service that runs 24x7
Scale-out app that dynamically
starts and stops VMs

13. www.densify.com © Cirba Inc. 2017 All rights reserved.
Public
Bare Metal
On-Prem
Virtual/Cloud
Public
IaaS
De-Risk &
Densify
Transform
to Cloud
Reduce
Cloud Spend
1
2
3
Placement
Optimization
Bump-Up Reclaim
Bump-Up Reclaim
License
Optimization
Placement
Optimization
Bump-Up Reclaim
License
Optimization
Billing
Densify.com use cases

14. www.densify.com © Cirba Inc. 2017 All rights reserved.
Real World Example: Value of Analytics
T-Shirt instance sizing model
Cost based on catalog size
Typically sized to peak utilization
User pays for capacity whether it
is used or not (no overcommit)
S M L
Cirba analyzed 983 real workloads to
determine the impact of optimization analysis
on the 1-year hosting cost in Amazon AWS:
Sized As-Is (No Optimization):
$2,368,899
Optimized with densify.com:
$1,892,733
Net Impact: 20%

15. www.densify.com © Cirba Inc. 2017 All rights reserved.
What if we use a different cloud model?
T-Shirt instance sizing model
Cost based on catalog size
Typically sized to peak utilization
User pays for capacity whether it
is used or not (no overcommit)
S M L
Bare Metal Servers
with VMware
Dedicated bare metal servers
User pays for server, not VM
Hypervisor allows workload stacking
User has opportunity to dovetail
workloads and leverage overcommit

16. www.densify.com © Cirba Inc. 2017 All rights reserved.
What if we use a different cloud model?
AWS 1-year Hosting Cost
with densify.com catalog optimization
S M L
Bare Metal Servers
with VMware
Net Savings vs
optimized AWS:
48%
$1,892,733
SoftLayer Bare Metal 1-year Hosting Cost
densify.com placement & allocation optimization
$983,625
Coming Soon…
+

17. www.densify.com © Cirba Inc. 2017 All rights reserved.
What if we use containers?
AWS 1-year Hosting Cost
with densify.com catalog optimization
S M L
Net Savings vs
optimized AWS:
82%
$1,892,733
Extra large Amazon Instances with optimized
container stacking using densify.com
$325,285
x1.32xlarge
intances
(128x1952)
Docker
Containers

18. www.densify.com © Cirba Inc. 2017 All rights reserved.© 2017 Enterprise Management Associates, Inc.
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19. IT & DATA MANAGEMENT RESEARCH, INDUSTRY
ANALYSIS & CONSULTING© 2017 Enterprise Management Associates, Inc.
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