Enviar pesquisa
Carregar
Mobile marketing be responsive to changing consumer behaviour' | Conor Lynch -
•
1 gostou
•
716 visualizações
Enterprise Ireland
Seguir
Enterprise Ireland - eMarketing Event - Kilkenny - June 2014
Leia menos
Leia mais
Marketing
Tecnologia
Negócios
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 51
Baixar agora
Baixar para ler offline
Recomendados
Two-Way App Messaging - How Brands can Increase Retention
Two-Way App Messaging - How Brands can Increase Retention
Donky Carrots
Mobile Video Consumption Is On The Rise — Infographic
Mobile Video Consumption Is On The Rise — Infographic
Opera Mobile Store
Mobile App as a Marketing Communication Tool
Mobile App as a Marketing Communication Tool
iLandGuide Worldwide Inc.
Mobile Video: The Next Level of Mobile Video
Mobile Video: The Next Level of Mobile Video
Purplegator
2014 Annual Convenience Retail Benchmark Venuelabs LBMA
2014 Annual Convenience Retail Benchmark Venuelabs LBMA
Venuelabs
Travel Presentation
Travel Presentation
FWD Action
Travel trend book on media
Travel trend book on media
Affinity_Express
Mobile App Stores Report 2013 & Make Money from Telcos
Mobile App Stores Report 2013 & Make Money from Telcos
Dao Phuong Nam
Recomendados
Two-Way App Messaging - How Brands can Increase Retention
Two-Way App Messaging - How Brands can Increase Retention
Donky Carrots
Mobile Video Consumption Is On The Rise — Infographic
Mobile Video Consumption Is On The Rise — Infographic
Opera Mobile Store
Mobile App as a Marketing Communication Tool
Mobile App as a Marketing Communication Tool
iLandGuide Worldwide Inc.
Mobile Video: The Next Level of Mobile Video
Mobile Video: The Next Level of Mobile Video
Purplegator
2014 Annual Convenience Retail Benchmark Venuelabs LBMA
2014 Annual Convenience Retail Benchmark Venuelabs LBMA
Venuelabs
Travel Presentation
Travel Presentation
FWD Action
Travel trend book on media
Travel trend book on media
Affinity_Express
Mobile App Stores Report 2013 & Make Money from Telcos
Mobile App Stores Report 2013 & Make Money from Telcos
Dao Phuong Nam
Mobile ads
Mobile ads
Narin Y
Lloyds mobile
Lloyds mobile
The Valley
Social: van bureaublad naar broekzak | Social Embassy @ DML!
Social: van bureaublad naar broekzak | Social Embassy @ DML!
Dentsu Aegis Network Netherlands
Google Glass Banking and Social Shopping
Google Glass Banking and Social Shopping
Michel van den Berg
Nokia - Campaign evolving with the Product
Nokia - Campaign evolving with the Product
TELiBrahma Convergent Communications. Pvt. Ltd.
Television extended, 10.06.14
Television extended, 10.06.14
Chris Pfaff
MAU New York 2016 — Mobile Moments: Engaging Your Most Valuable Customers
MAU New York 2016 — Mobile Moments: Engaging Your Most Valuable Customers
Grow.co
The Brand Marketer's Guide to Mobile Video Viewability
The Brand Marketer's Guide to Mobile Video Viewability
InMobi
Mobile APM 5 Factors
Mobile APM 5 Factors
CrittercismAPM
Augmented Reality & Location Based Case Studies
Augmented Reality & Location Based Case Studies
TELiBrahma Technologies Pvt Ltd
Mobile Marketing
Mobile Marketing
Pratyush Jaiswal
Q1 2015 Mobile Commerce Index (MCI) - Branding Brand
Q1 2015 Mobile Commerce Index (MCI) - Branding Brand
Branding Brand
Exploring Opportunities in Wearable App Development Arena
Exploring Opportunities in Wearable App Development Arena
Marie Weaver
Role of Mobile App Development
Role of Mobile App Development
Tapcrew: Mobile Application Development Company
Mobile Moments 2016 - Chris Babayode | Mobile Marketing Association
Mobile Moments 2016 - Chris Babayode | Mobile Marketing Association
Swrve_Inc
Emin aliev mobile marketing a revolution mobile marketing_buongiorno digital_...
Emin aliev mobile marketing a revolution mobile marketing_buongiorno digital_...
Анна Кретова
Google's emphasis on mobile friendliness
Google's emphasis on mobile friendliness
Ryan D'Mello
Mobile Moments 2016 - Ben Phillips - Media Com
Mobile Moments 2016 - Ben Phillips - Media Com
Swrve_Inc
Sony walkman
Sony walkman
Marcel Koreman
De impact van technologie op de toekomst van het eten
De impact van technologie op de toekomst van het eten
webwinkelvakdag
Android App Monetisation
Android App Monetisation
Chotirot Chong.
Here are 10 tips to choose your mobile retargeting partner.
Here are 10 tips to choose your mobile retargeting partner.
Vizury - Growth Marketing Platform
Mais conteúdo relacionado
Mais procurados
Mobile ads
Mobile ads
Narin Y
Lloyds mobile
Lloyds mobile
The Valley
Social: van bureaublad naar broekzak | Social Embassy @ DML!
Social: van bureaublad naar broekzak | Social Embassy @ DML!
Dentsu Aegis Network Netherlands
Google Glass Banking and Social Shopping
Google Glass Banking and Social Shopping
Michel van den Berg
Nokia - Campaign evolving with the Product
Nokia - Campaign evolving with the Product
TELiBrahma Convergent Communications. Pvt. Ltd.
Television extended, 10.06.14
Television extended, 10.06.14
Chris Pfaff
MAU New York 2016 — Mobile Moments: Engaging Your Most Valuable Customers
MAU New York 2016 — Mobile Moments: Engaging Your Most Valuable Customers
Grow.co
The Brand Marketer's Guide to Mobile Video Viewability
The Brand Marketer's Guide to Mobile Video Viewability
InMobi
Mobile APM 5 Factors
Mobile APM 5 Factors
CrittercismAPM
Augmented Reality & Location Based Case Studies
Augmented Reality & Location Based Case Studies
TELiBrahma Technologies Pvt Ltd
Mobile Marketing
Mobile Marketing
Pratyush Jaiswal
Q1 2015 Mobile Commerce Index (MCI) - Branding Brand
Q1 2015 Mobile Commerce Index (MCI) - Branding Brand
Branding Brand
Exploring Opportunities in Wearable App Development Arena
Exploring Opportunities in Wearable App Development Arena
Marie Weaver
Role of Mobile App Development
Role of Mobile App Development
Tapcrew: Mobile Application Development Company
Mobile Moments 2016 - Chris Babayode | Mobile Marketing Association
Mobile Moments 2016 - Chris Babayode | Mobile Marketing Association
Swrve_Inc
Emin aliev mobile marketing a revolution mobile marketing_buongiorno digital_...
Emin aliev mobile marketing a revolution mobile marketing_buongiorno digital_...
Анна Кретова
Google's emphasis on mobile friendliness
Google's emphasis on mobile friendliness
Ryan D'Mello
Mobile Moments 2016 - Ben Phillips - Media Com
Mobile Moments 2016 - Ben Phillips - Media Com
Swrve_Inc
Sony walkman
Sony walkman
Marcel Koreman
De impact van technologie op de toekomst van het eten
De impact van technologie op de toekomst van het eten
webwinkelvakdag
Mais procurados
(20)
Mobile ads
Mobile ads
Lloyds mobile
Lloyds mobile
Social: van bureaublad naar broekzak | Social Embassy @ DML!
Social: van bureaublad naar broekzak | Social Embassy @ DML!
Google Glass Banking and Social Shopping
Google Glass Banking and Social Shopping
Nokia - Campaign evolving with the Product
Nokia - Campaign evolving with the Product
Television extended, 10.06.14
Television extended, 10.06.14
MAU New York 2016 — Mobile Moments: Engaging Your Most Valuable Customers
MAU New York 2016 — Mobile Moments: Engaging Your Most Valuable Customers
The Brand Marketer's Guide to Mobile Video Viewability
The Brand Marketer's Guide to Mobile Video Viewability
Mobile APM 5 Factors
Mobile APM 5 Factors
Augmented Reality & Location Based Case Studies
Augmented Reality & Location Based Case Studies
Mobile Marketing
Mobile Marketing
Q1 2015 Mobile Commerce Index (MCI) - Branding Brand
Q1 2015 Mobile Commerce Index (MCI) - Branding Brand
Exploring Opportunities in Wearable App Development Arena
Exploring Opportunities in Wearable App Development Arena
Role of Mobile App Development
Role of Mobile App Development
Mobile Moments 2016 - Chris Babayode | Mobile Marketing Association
Mobile Moments 2016 - Chris Babayode | Mobile Marketing Association
Emin aliev mobile marketing a revolution mobile marketing_buongiorno digital_...
Emin aliev mobile marketing a revolution mobile marketing_buongiorno digital_...
Google's emphasis on mobile friendliness
Google's emphasis on mobile friendliness
Mobile Moments 2016 - Ben Phillips - Media Com
Mobile Moments 2016 - Ben Phillips - Media Com
Sony walkman
Sony walkman
De impact van technologie op de toekomst van het eten
De impact van technologie op de toekomst van het eten
Semelhante a Mobile marketing be responsive to changing consumer behaviour' | Conor Lynch -
Android App Monetisation
Android App Monetisation
Chotirot Chong.
Here are 10 tips to choose your mobile retargeting partner.
Here are 10 tips to choose your mobile retargeting partner.
Vizury - Growth Marketing Platform
The Keys to Building a Great Mobile App
The Keys to Building a Great Mobile App
GPShopper, a Synchrony solution
Investing_in_mobile_first_dev_01
Investing_in_mobile_first_dev_01
Janice Pui Yun Tong
Mobile Trends in 2015
Mobile Trends in 2015
Marketo
Beyond the App: What makes a good mobile experience?
Beyond the App: What makes a good mobile experience?
Digiday
Growth Through Mobile - 8 Guiding Principles
Growth Through Mobile - 8 Guiding Principles
Wunderman
Analyse your audience by device - Webinar AT Internet
Analyse your audience by device - Webinar AT Internet
AT Internet
Mobile app user insight
Mobile app user insight
Judd Wheeler
eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
eMarketer
eMarketer Webinar: Reaching and Engaging Always-On Business Buyers
eMarketer Webinar: Reaching and Engaging Always-On Business Buyers
eMarketer
SharePoint Fest Chicago DEV 201 - Beyond Responsive Design
SharePoint Fest Chicago DEV 201 - Beyond Responsive Design
jumboj35
DEV 201 - Beyond Responsive Design: Turning SharePoint into a mobile and mode...
DEV 201 - Beyond Responsive Design: Turning SharePoint into a mobile and mode...
John Head
Welcome by Mobile Bootcamp Host
Welcome by Mobile Bootcamp Host
iMedia Connection
5 Ways Retailers Can Increase Holiday ROI with Mobile
5 Ways Retailers Can Increase Holiday ROI with Mobile
GPShopper, a Synchrony solution
Mobile App Data Analytics - Case Study
Mobile App Data Analytics - Case Study
Amit Singh
The Future of Mobile Wallet Marketing
The Future of Mobile Wallet Marketing
Vibes_Thought_Leadership
State of the Mobile Industry by Nielsen at the #MobiU2013 Summit, 9/26 in Chi...
State of the Mobile Industry by Nielsen at the #MobiU2013 Summit, 9/26 in Chi...
Kimberly-Clark
Mobile app usage trends
Mobile app usage trends
Prayukth K V
eMarketer Webinar: 7 Travel Trends for 2015—How Digital Will Drive New Opport...
eMarketer Webinar: 7 Travel Trends for 2015—How Digital Will Drive New Opport...
eMarketer
Semelhante a Mobile marketing be responsive to changing consumer behaviour' | Conor Lynch -
(20)
Android App Monetisation
Android App Monetisation
Here are 10 tips to choose your mobile retargeting partner.
Here are 10 tips to choose your mobile retargeting partner.
The Keys to Building a Great Mobile App
The Keys to Building a Great Mobile App
Investing_in_mobile_first_dev_01
Investing_in_mobile_first_dev_01
Mobile Trends in 2015
Mobile Trends in 2015
Beyond the App: What makes a good mobile experience?
Beyond the App: What makes a good mobile experience?
Growth Through Mobile - 8 Guiding Principles
Growth Through Mobile - 8 Guiding Principles
Analyse your audience by device - Webinar AT Internet
Analyse your audience by device - Webinar AT Internet
Mobile app user insight
Mobile app user insight
eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
eMarketer Webinar: Reaching and Engaging Always-On Business Buyers
eMarketer Webinar: Reaching and Engaging Always-On Business Buyers
SharePoint Fest Chicago DEV 201 - Beyond Responsive Design
SharePoint Fest Chicago DEV 201 - Beyond Responsive Design
DEV 201 - Beyond Responsive Design: Turning SharePoint into a mobile and mode...
DEV 201 - Beyond Responsive Design: Turning SharePoint into a mobile and mode...
Welcome by Mobile Bootcamp Host
Welcome by Mobile Bootcamp Host
5 Ways Retailers Can Increase Holiday ROI with Mobile
5 Ways Retailers Can Increase Holiday ROI with Mobile
Mobile App Data Analytics - Case Study
Mobile App Data Analytics - Case Study
The Future of Mobile Wallet Marketing
The Future of Mobile Wallet Marketing
State of the Mobile Industry by Nielsen at the #MobiU2013 Summit, 9/26 in Chi...
State of the Mobile Industry by Nielsen at the #MobiU2013 Summit, 9/26 in Chi...
Mobile app usage trends
Mobile app usage trends
eMarketer Webinar: 7 Travel Trends for 2015—How Digital Will Drive New Opport...
eMarketer Webinar: 7 Travel Trends for 2015—How Digital Will Drive New Opport...
Mais de Enterprise Ireland
Putting Digital Marketing at the Centre of your International Business Strat...
Putting Digital Marketing at the Centre of your International Business Strat...
Enterprise Ireland
John caldwell ei presentation_ october 2019
John caldwell ei presentation_ october 2019
Enterprise Ireland
Digital localisation for global reach | Susanne Dirks - eVorsprung Consulting
Digital localisation for global reach | Susanne Dirks - eVorsprung Consulting
Enterprise Ireland
Accelerating international growth with perfectly tuned communications| Ed Fie...
Accelerating international growth with perfectly tuned communications| Ed Fie...
Enterprise Ireland
Putting Digital Marketing at the Centre of your International Business Strat...
Putting Digital Marketing at the Centre of your International Business Strat...
Enterprise Ireland
Digital localisation for global reach | Susanne Dirks - eVorsprung Consulting
Digital localisation for global reach | Susanne Dirks - eVorsprung Consulting
Enterprise Ireland
Accelerating international growth with perfectly tuned communications| Ed Fie...
Accelerating international growth with perfectly tuned communications| Ed Fie...
Enterprise Ireland
International SEO | John Caldwell | ABC Digital
International SEO | John Caldwell | ABC Digital
Enterprise Ireland
Accelerating international growth with perfectly tuned communications
Accelerating international growth with perfectly tuned communications
Enterprise Ireland
Digital localisation for global reach
Digital localisation for global reach
Enterprise Ireland
International Search Engine Optimisation - SEO
International Search Engine Optimisation - SEO
Enterprise Ireland
Putting Digital Marketing at the Centre of your International Business Strat...
Putting Digital Marketing at the Centre of your International Business Strat...
Enterprise Ireland
Putting Digital Marketing at the Centre of your International Business Strate...
Putting Digital Marketing at the Centre of your International Business Strate...
Enterprise Ireland
nternational SEO and Content Clustering | John Caldwell | CreatorSEO / ABC Di...
nternational SEO and Content Clustering | John Caldwell | CreatorSEO / ABC Di...
Enterprise Ireland
Going Global - Best Practices for Website Globalisation for SMEs | Susanne Di...
Going Global - Best Practices for Website Globalisation for SMEs | Susanne Di...
Enterprise Ireland
Accelerating International Growth with Perectly Tuned Communications
Accelerating International Growth with Perectly Tuned Communications
Enterprise Ireland
International seo and content clustering | John Caldwell | CreatorSEO
International seo and content clustering | John Caldwell | CreatorSEO
Enterprise Ireland
Best practice website globalisation for sme's | Susanne Dirks - eVorsprung Co...
Best practice website globalisation for sme's | Susanne Dirks - eVorsprung Co...
Enterprise Ireland
How to use best practice b2b branding and communications | Ed Field | Maveric...
How to use best practice b2b branding and communications | Ed Field | Maveric...
Enterprise Ireland
Putting digital marketing at the centre of your international business strate...
Putting digital marketing at the centre of your international business strate...
Enterprise Ireland
Mais de Enterprise Ireland
(20)
Putting Digital Marketing at the Centre of your International Business Strat...
Putting Digital Marketing at the Centre of your International Business Strat...
John caldwell ei presentation_ october 2019
John caldwell ei presentation_ october 2019
Digital localisation for global reach | Susanne Dirks - eVorsprung Consulting
Digital localisation for global reach | Susanne Dirks - eVorsprung Consulting
Accelerating international growth with perfectly tuned communications| Ed Fie...
Accelerating international growth with perfectly tuned communications| Ed Fie...
Putting Digital Marketing at the Centre of your International Business Strat...
Putting Digital Marketing at the Centre of your International Business Strat...
Digital localisation for global reach | Susanne Dirks - eVorsprung Consulting
Digital localisation for global reach | Susanne Dirks - eVorsprung Consulting
Accelerating international growth with perfectly tuned communications| Ed Fie...
Accelerating international growth with perfectly tuned communications| Ed Fie...
International SEO | John Caldwell | ABC Digital
International SEO | John Caldwell | ABC Digital
Accelerating international growth with perfectly tuned communications
Accelerating international growth with perfectly tuned communications
Digital localisation for global reach
Digital localisation for global reach
International Search Engine Optimisation - SEO
International Search Engine Optimisation - SEO
Putting Digital Marketing at the Centre of your International Business Strat...
Putting Digital Marketing at the Centre of your International Business Strat...
Putting Digital Marketing at the Centre of your International Business Strate...
Putting Digital Marketing at the Centre of your International Business Strate...
nternational SEO and Content Clustering | John Caldwell | CreatorSEO / ABC Di...
nternational SEO and Content Clustering | John Caldwell | CreatorSEO / ABC Di...
Going Global - Best Practices for Website Globalisation for SMEs | Susanne Di...
Going Global - Best Practices for Website Globalisation for SMEs | Susanne Di...
Accelerating International Growth with Perectly Tuned Communications
Accelerating International Growth with Perectly Tuned Communications
International seo and content clustering | John Caldwell | CreatorSEO
International seo and content clustering | John Caldwell | CreatorSEO
Best practice website globalisation for sme's | Susanne Dirks - eVorsprung Co...
Best practice website globalisation for sme's | Susanne Dirks - eVorsprung Co...
How to use best practice b2b branding and communications | Ed Field | Maveric...
How to use best practice b2b branding and communications | Ed Field | Maveric...
Putting digital marketing at the centre of your international business strate...
Putting digital marketing at the centre of your international business strate...
Último
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
elizabethella096
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
23397013
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
meghakumariji156
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
Vbout.com
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...
BeshoyFawaz1
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
My Heart Throw Pillow
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
nmislamchannal
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
aiizennxqc
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
PauleneNicoleLapira
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
evithatojoparel
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
MaharshBenday
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
William (Bill) H. Bender, FCSI
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
hamitthakurdma01
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Abdulsamad Lukman
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Piyush Kumar
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
elizabethella096
personal branding kit for music business
personal branding kit for music business
brjohnson6
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
MaharshBenday
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Transports Advertising
Último
(20)
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
personal branding kit for music business
personal branding kit for music business
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Mobile marketing be responsive to changing consumer behaviour' | Conor Lynch -
1.
connector June 2014
© Conor Lynch MOBILE MARKETING – BE RESPONSIVE TO CHANGING CONSUMER BEHAVIOUR
2.
connector June 2014
© 15 YEARS ONLINE MARKETING 94
3.
connector June 2014
© SERVICES
4.
connector June 2014
© LIVING IN A HYPERCONNECTED WORLD
5.
connector June 2014
© To follow consumers in the explosion in usage of tablets & smartphones For building awareness, customer acquisition, customer retention & mCommerce Mobile apps will grow to a $55.7bn industry by 2015 Connected devices expected to jump to 50 billion by 2022 WHY MOBILE MARKETING?
6.
connector June 2014
© WHAT IS THE INTERNET OF THINGS?
7.
SocialMedia.ie June 2012
©Connector June 2014 © 285 million tablets worldwide at the end of 2013 Smartphone Users Worldwide will total 1.75 Billion in 2014 WE’VE GONE MAD FOR MOBILE
8.
connector June 2014
© The consumer is in control, well informed, well connected and with so much choice. Consumers expectations are rising and they will continue to seek user friendly products and services that simplify their lives and add status. Consumers seek engagement from open and transparent organisations. Consumer experience will be a key differentiator among competitors. Build communities and you will have new ambassadors. Connect consumers to each other and you connect them to your brand. CHANGING CONSUMER BEHAVIOUR
9.
SocialMedia.ie June 2012
©Connector June 2014 © CROSS MEDIA BEHAVIOUR
10.
connector June 2014
© More and more people access the web through mobile devices. As mobile devices become more popular, this is set to increase. 82% of people searching new products/services did it on their mobiles in Ireland (Google 2012) MOBILE DEVICES, NOT PCs Monetate Nov 2013 Desktop / Laptop Tablet Smartphone
11.
connector June 2014
© SMARTPHONE USAGE Google/Nielsen Nov 2013
12.
connector June 2014
© GOOGLE MOBILE PLANET h#p://think.withgoogle.com/mobileplanet/en/
13.
connector June 2014
© MOBILE WEBSITE V MOBILE APP Source - Digital ExcelOBJECTIVES AUDIENCE PLAN ANALYTICS
14.
connector June 2014
© WHY MOBILE?UNDERSTAND YOUR CUSTOMER
15.
connector June 2014
© BUYING STARTS ON MOBILE HotelCloud Sept 2013
16.
connector June 2014
© IT STARTS WITH SEARCH Google/Nielsen Nov 2013
17.
connector June 2014
© ALL THROUGH THE SALES CYCLE
18.
SocialMedia.ie June 2012
©Connector June 2014 © People use smartphones for: o Finding store location (41% ) o Tracking a products photo for opinions and product review (31%) o Checking prices ( 29%) o Checking a product's availability (27%) o Redeeming vouchers (17%) Good site experience is likely to convince people to purchase (67%) whereas a bad site may not only discourage people but also keep they away from your brand (61%) Source: www.marketingweek.co.uk/Pictures/web/b/a/m/ mgraphBIIG.jpg SMARTPHONES USAGE IN BUYING
19.
connector June 2014
© 50% of searches on Google are on Mobile SMARTPHONES & SEARCH
20.
connector June 2014
© What is it? Text ads contain three lines of text and a URL that links to your website. Why you'd use it • You can customize your text ads to be mobile-optimized to drive a better response from mobile users. • Reach users across all platforms and devices. Details • Text ads appear on Google.com and the Google Display Network. MOBILE ADVERTISING
21.
connector June 2014
© http://www.google.ie/ads/mobile GOOGLE MOBILE ADS
22.
connector June 2014
© OPTIMISE YOUR WEBSITE Not Mobile Optimised? Part Mobile Optimised Fully Mobile Optimised
23.
connector June 2014
© We used to make a new site for each device. Instead you have one site that resizes itself based on the device that’s accessing it. The site resizes itself based on the device accessing it, so your users get an optimal experience, regardless of how they’re accessing it, be it phone, tablet or PC. Mashable called 2013 the Year of Responsive Web Design ONE SITE MULTIPLE DEVICES
24.
connector June 2014
© Your webpage is made up of multiple elements. Depending on the device, the site resizes the element, stacking them in order or most important to least important. Unimportant elements are hidden on smaller devices, making it less cluttered and easier to use. Menus turn into select boxes, the entire site changes to suit the device accessing it. HOW IT WORKS
25.
connector June 2014
© MOBILE RESPONSIVE THEMES
26.
connector June 2014
© MOBILE RESPONSIVE WEBSITES
27.
connector June 2014
© DUDA MOBILE
28.
connector June 2014
© DIGITAL SHOPLIFTING
29.
connector June 2014
© M-COMMERCE – SUMUP & SQUARE
30.
connector June 2014
© IDENTIFY YOUR INFLUENCERS
31.
connector June 2014
© LEAD GENERATION ON TWITTER
32.
connector June 2014
© MOBILE WEBSITE VS APPS
33.
connector June 2014
© • Social Media • Photo Gallery • Map • Newsfeed • Voting/Polls/Competitions • Special Offer Coupon • Ticketing • Push Notifications • Geo-Fencing • Data capture / Lead generation • Purchase / mCommerce • Mobile analytics • Advanced features using phone sensors MOBILE APP FEATURES
34.
connector June 2014
© MOBILE WEBSITE V MOBILE APP Source - Localytics
35.
SocialMedia.ie June 2012
©Connector June 2014 © TYPES OF MOBILE APPS
36.
connector June 2014
© MOBILE APP BUILDERS
37.
connector June 2014
© http://ow.ly/tur8b NEXT UP - WEARABLE TECHNOLOGY
38.
connector June 2014
© THE AUGMENTED REALITY SHOW
39.
connector June 2014
© http://ow.ly/w6A7n RE-ENGINEERING ENGINEERING
40.
connector June 2014
© RE-IMAGINE THE SALES PROCESS http://ow.ly/ysO1L
41.
connector June 2014
© http://ow.ly/tuqsK REINVENTING RECRUITMENT
42.
connector June 2014
© MOBILE VIDEO WITH SOCIALCAM 75% OF PEOPLE WATCH VIDEO ON MOBILE
43.
connector June 2014
©
44.
connector June 2014
© Tesco, an early pioneer of mobile shopping has increased sales with a campaign to print numerous items from their supermarket and post them on subway walls. Included are a photo, price, and a QR code for each item. The customers scanned the QR code of the items they wanted to buy, then the items are delivered right to their doorsteps. http://youtu.be/nJVoYsBym88 TESCO MOBILE
45.
connector June 2014
© http://www.youtube.com/watch?v=mHrW0owZPFw CHEVY GAME TIME APP
46.
connector June 2014
© SOUNDWAVE APP Soundwave tracks what users are listening to in their native music apps, as well as through streaming services like Spotify and Rdio. This information appears in the Soundwave feed as it happens, providing a window onto what friends and others that you follow are listening to right now.
47.
connector June 2014
© TOP MOBILE MARKETINGS TRENDS • Increased Personalization and Customization of Messages • Location-Based Marketing (Geo-Targeting) • Narrowcasting • Multimedia Messaging Service and Rich Media Messaging • Even Shorter Content (Micro-Content) • The Gamification of Mobile Ads Will Continue • Wearable Technology • Mobile Ad formats • Rising Mobile Currency • Mobile Big Data
48.
connector June 2014
© MOBILE APP AWARDS
49.
connector June 2014
© FREE DIGITAL & MOBILE AUDIT
50.
connector June 2014
© CLIENTS
51.
connector June 2014
©
Baixar agora