10 SIGNS
DATA PRIVACY
IS THE NEW WILD WEST

2Entefy 10 Signs data privacy is the new Wild West
These slides provide insight into apps,
web services, and devices designed
to go unnoticed as they capture your
sensitive personal data.

3Entefy 10 Signs data privacy is the new Wild West
This presentation was curated by
Entefy, the company building the first
universal communicator—an AI-powered
communication platform that helps you
seamlessly interact with the people,
services, and smart things in your life.

4Entefy 10 Signs data privacy is the new Wild West
7 in 10 apps on iOS
and Android share
your personal data
with third-party servers.
Source: https://www.scientificamerican.com/article/7-in-10-smartphone-apps-share-
your-data-with-third-party-services/

5Entefy 10 Signs data privacy is the new Wild West
The free browser
extension Data Selfie uses
machine learning to show
you what Facebook
knows about you.
Source: http://bigthink.com/david-ryan-polgar/hack-your-own-facebook-data-
with-this-spooky-tool

6Entefy 10 Signs data privacy is the new Wild West
It’s possible to hack
a smartphone using
sound waves because
of vulnerabilities in
accelerometers.
Source: https://www.nytimes.com/2017/03/14/technology/phone-hack-
ing-sound-waves.html?_r=0

7Entefy 10 Signs data privacy is the new Wild West
ESPN collected data
on 106 million users
by tracking their
browsing behavior
on other websites.
Source: https://www.wsj.com/articles/data-helps-espn-customize-ads-for-sports-fans-
leanings-1463482861?mg=prod/accounts-wsj

8Entefy 10 Signs data privacy is the new Wild West
Smart TVs track some
personal data—but Vizio
got caught monitoring
11 million users without
consent.
Source:https://www.theverge.com/2017/2/7/14527360/vizio-smart-tv-tracking-settle-
ment-disable-settings

9Entefy 10 Signs data privacy is the new Wild West
Google can track when
someone clicks an ad
and later buys something
from a physical store.
Source: http://money.cnn.com/2017/05/23/technology/google-ads-real-world/

10Entefy 10 Signs data privacy is the new Wild West
There are “microdots”
on printed documents
that encode the serial
number of the original
printer.
Source: https://www.youtube.com/watch?v=izMGMsIZK4U

11Entefy 10 Signs data privacy is the new Wild West
It can be hard to tell
how secure your VPN
is and what it’s doing
with your data.
Source: https://www.theverge.com/2017/3/25/15056290/vpn-isp-inter-
net-privacy-security-fcc-repeal

12Entefy 10 Signs data privacy is the new Wild West
“Twitter will now record
and store non-EU users’
off-Twitter web browsing
history for up to 30 days.”
Source: https://www.eff.org/deeplinks/2017/05/how-opt-out-twitters-new-priva-
cy-settings

13Entefy 10 Signs data privacy is the new Wild West
Amazon Echo Look
is collecting a full
picture of you and
your home.
Source: http://mashable.com/2017/04/26/amazon-echo-look-alexa-data-priva-
cy/#o16MVagzNmqY

14Entefy 10 Signs data privacy is the new Wild West
The research in this presentation
comes from the Entefy article,
“10 signs data privacy is the new
Wild West.”

15Entefy 10 Signs data privacy is the new Wild West
Entefy’s universal communicator is an intelligent
communication platform that seamlessly connects the
people, services, conversations, contacts, files, apps,
smart devices, and smart things in your digital life.
contact@entefy.com
entefy.com
About Entefy
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