“How Multi-Channel Data Drives Multi-Channel Personalization”
Today, digitally empowered customers have many ways of engaging with brands and are looking for tailored experiences that meet their needs. To compete, companies must now personalize across multiple channels and across all parts of the customer life cycle. Yet many firms do not have the necessary capabilities in place to do so.
A commissioned study conducted by Forrester Consulting on behalf of Ensighten found that while 77% of firms apply some form of personalization within digital channels, multi-channel personalization is in its early stages of adoption with only 13% of firms applying extensive personalization across multiple channels using multiple techniques.
In this webinar we’ll discuss:
• How multi-channel data helps marketers understand and engage their customers
• Why digital marketers are prioritizing social media, websites and email channels for personalization and seeking to take a significant step into mobile personalization in 2014
• How to boost extensive personalization across multiple channels
• Why it’s important to use personalized engagements across the entirety of the customer life cycle and across all channels
SPEAKERS: Boaz Ronkin, Vice President of Product Marketing, Ensighten & James McCormick, Senior Analyst serving Customer Insights Professionals, Forrester Research
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Webinar Deck: How Multi-Channel Data Drives Multi-Channel Personalization
1. AMA Webcast How Multi-Channel Data Drives Multi-Channel Personalization
SPEAKERS: Boaz Ronkin, Vice President of Product Marketing, Ensighten
James McCormick, Senior Analyst serving Customer Insights Professionals, Forrester Research
Moderator: Anthony Salas, American Marketing Association
Sponsored by:
The audio portion of today’s presentation is available via broadcast audio.
You can also dial in to hear audio
Participants (US & Canada, Toll Free): 888 223 4959 International Participants: +1 303 223 4389
2. Today’s speakers
Boaz Ronkin Vice President of Product Marketing Ensighten
James McCormick Senior Analyst serving Customer Insights Professionals Forrester Research
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Global Leader in Omni-Channel Data and Tag Management
• Collect User-level Data Everywhere
• Own the Data in Omni-channel Profiles
• Activate Profiles in Real-Time, Everywhere
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Improve Touch Point Performance
Challenge
• Increase web page speed and
responsiveness
• Ensighten Solutions
Ensighten Solution
• Hybrid tagging
• URL prefetching
Benefit
• Improved customer
experience and engagement
“We saw reduced page load time
by an average of 2.72 seconds.”
Without Ensighten, after 1 sec
With Ensighten, after 1 sec
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VOC Optimization
“We use Ensighten to get closer to our customers
and to get control of our data.”
Challenge
• Target site surveys
• Act on results in real-time
Ensighten Solution
• Create omni-channel consumer profiles
using onsite, offsite and offline data
• Conditionally load surveys using profiles
• Load chat based on survey results
Benefit
• Real-time targeting of priority site visitors
• Real-time response to VOC
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Real-Time, Omni-Channel Personalization
Challenge
• Unify disparate channel data
• Render real-time personalization
Ensighten Solution
• Omni-channel consumer profiles
• Ensighten Data Layer
• Flicker-free content swapping
Benefit
• Optimized and contextually
relevant digital experiences
everywhere
“Ensighten helps us personalize the message by
tailoring it to customer needs.”
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Stay Tuned for the Report!
Today’s attendees will receive a copy of the
Forrester Research, Inc. report, Tag Management
Delivers Multi-Channel Personalization,
discussed during today’s webinar.
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Thank You & Meet Ensighten
www.ensighten.com
@ensighten
company/ensighten
/ensighten
www.linkedin.com/company/ensighten
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