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Lights, Camera, Action: Giving Effective Press Interviews Part 2

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Enroll America
Enroll America

Presented at Enroll America's 2016 State of Enrollment conference.

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© 2016 Enroll America | StateOfEnrollment.org DEALING WITH TOUGH QUESTIONS
© 2016 Enroll America | StateOfEnrollment.org Example of a bad interview
© 2016 Enroll America | StateOfEnrollment.org How do you handle tough or argumentative questions? It’s as easy as ABC!
© 2016 Enroll America | StateOfEnrollment.org Agree with a shared concern: “You’re absolutely right…” Bridge to your point: “That’s why…” or “What I can tell you is…” or “The good news is…” Convince your audience: end strongly on core message. ABC’s of Staying on Message
© 2016 Enroll America | StateOfEnrollment.org 5 Question: ABC Examples Yes, we hear a lot from consumers who have questions about the enrollment process, and what plan is best for their family. We just talked to a consumer who said this process was too complicated, so she gave up – why can’t you simplify the enrollment process? The good news is, free personalized help is available! Find a shared concern to AGREE with: BRIDGE to your point: Anyone who visits GetCoveredAmerica.org/Connector can schedule an appointment to meet in-person with an assister in their neighborhood. CONVINCE your audience:

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Lights, Camera, Action: Giving Effective Press Interviews Part 2

  • 1. © 2016 Enroll America | StateOfEnrollment.org DEALING WITH TOUGH QUESTIONS
  • 2. © 2016 Enroll America | StateOfEnrollment.org Example of a bad interview
  • 3. © 2016 Enroll America | StateOfEnrollment.org How do you handle tough or argumentative questions? It’s as easy as ABC!
  • 4. © 2016 Enroll America | StateOfEnrollment.org Agree with a shared concern: “You’re absolutely right…” Bridge to your point: “That’s why…” or “What I can tell you is…” or “The good news is…” Convince your audience: end strongly on core message. ABC’s of Staying on Message
  • 5. © 2016 Enroll America | StateOfEnrollment.org 5 Question: ABC Examples Yes, we hear a lot from consumers who have questions about the enrollment process, and what plan is best for their family. We just talked to a consumer who said this process was too complicated, so she gave up – why can’t you simplify the enrollment process? The good news is, free personalized help is available! Find a shared concern to AGREE with: BRIDGE to your point: Anyone who visits GetCoveredAmerica.org/Connector can schedule an appointment to meet in-person with an assister in their neighborhood. CONVINCE your audience:

Notas do Editor

  1. Ask about the toughest questions or most hostile interviews people have experienced. EXAMPLES FROM THE TEAM.
  2. We’ll discuss outcome of practice 1.
  3. (NEED TO UPDATE PIC) Don’t be dismissive or mean – the host is likely popular with the folks at home, or they wouldn’t be watching!