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Enica Castañeda
Ph.D. Candidate
The Pennsylvania State University
Phone: 909.645.7502 · E-mail: enica1980@yahoo.com
EDUCATION:
Doctorate in Mass Communications (ABD)
The Pennsylvania State University
University Park, PA, USA
GPA: 3.96
Graduation Date: August 2016 (expected)
Master of Science in Evidence-Based Social Intervention
University of Oxford
Oxford, United Kingdom
Standing: 2:1, Upper Second-Class Honours
Graduation Date: September 2013
Bachelor of Arts in Chicana and Chicano Studies
University of California, Los Angeles
Los Angeles, CA, USA
GPA: 3.78, Cum Laude
Graduation Date: June 2012
Associate of Arts in Liberal Arts
San Bernardino Valley College
San Bernardino, CA, USA
GPA: 3.91, Highest Honors
Graduation Date: May 2010
TEACHING:
Lecturer January 2016 – May 2016
The Pennsylvania State University Gender, Diversity and the Media
 Instructor of record
 Responsible for development, design, delivery, assignments, and assessment
Lab Instructor August 2015 – December 2015
The Pennsylvania State University Research Methods in Advertising and Public Relations
 Help students with lab exercises and research projects
 Grade and record online postings and extra credit assignments for 50 students
 Hold office hours
Graduate Teaching Assistant August 2014 – December 2014
The Pennsylvania State University The Art of the Cinema
 Grade and record online postings and extra credit assignments for 255 students
 Hold office hours
Graduate Teaching Assistant August 2013 – May 2014
The Pennsylvania State University The Mass Media and Society
 Grade and record online postings and extra credit assignments for 135 students
 Hold office hours
Adjunct Lecturer June 2012 – August 2012
University of California, Los Angeles Life Skills for College Women and Men
 25 rising high school sophomores that were current or former foster youth
 Taught an undergraduate-level course (4 units) in Community Health Sciences
Mediator September 2011 – March 2012
Institute for Non-Violence, Los Angeles and UCLA
 Worked in inner-city middle schools and high schools to promote non-violence, inter-group dialogue, and
conflict resolution skills
GUEST LECTURES:
“Latino Stereotypes and the Media” Spring 2016
COMM 419 World Media Systems
Coordinated by Kelly Chernin, in the Department of Communications, this course is a comparative study of
modern mass media systems with focus on the ways in which two or more countries’ media have evolved and
are structured by the political, economic, social, and cultural environments within which they exist.
“Migration and the Media” Fall 2015
COMM 410 International Mass Communications
Coordinated by Azadeh Nazer Fassihi, in the Department of Communications, this course looks at the role of
international media in communication among and between nations and peoples.
“Migration and the Media” Spring 2015
COMM 410 International Mass Communications
Coordinated by Dunja Antunovic in the Department of Communications (now at Bradley University), this course
looks at the role of international media in communication among and between nations and peoples.
“Migration and the Media” Spring 2015
COMM 410 International Mass Communications
Coordinated by Janelle Applequist in the Department of Communications (now at the University of South
Florida), this course looks at the role of international media in communication among and between nations and
peoples.
“Migration and the Media” Fall 2014
COMM 410 International Mass Communications
Coordinated by Dunja Antunovic in the Department of Communications (now at Bradley University), this course
looks at the role of international media in communication among and between nations and peoples.
“Immigration and the Law” Spring 2014
COMM 205 Gender, Diversity and the Media
Coordinated by Cristina Mislan in the Department of Communications (now at the University of
Missouri), this course is designed to explore the relationship between media and society through critical analysis
of its role in the creation of social reality.
RESEARCH:
Castañeda, E. The Myth of Mutual Exclusivity for the U.S. Latino Population. (2014, November). Presentation at
the National Communication Association, Latino/Latina Communication Studies Division, Chicago, IL.
Castañeda, E. & Xiao, A. Examining pictorial information and bandwagon effect: Does what we see
influence what we give? (June 2016). To be presented at the International Communication Association,
Ethnicity and Race in Communication Unit, Fukuoka, Japan.
Jia, H., Ferchaud, A. & Castañeda, E. Does Interactivity Influence Parasocial Relationships? A YouTube
Paradigm (June 2016). To be presented at the International Communication Association,
Communication and Technology Unit, Fukuoka, Japan.
HONORS AND AWARDS:
Los Angeles Chapter, Penn State Alumni Association Scholarship, Spring 2015.
Douglas and Claudia Anderson Communications Scholarship, College of Communications, Penn State, Spring
2015.
Los Angeles Chapter, Penn State Alumni Association Scholarship, Fall 2014.
Don Davis Award in Ethical Leadership, College of Communications, Penn State, Spring 2014.
Jack Kent Cooke Foundation Graduate Arts Award (Nominated), Spring 2012. Selected as one of two
UCLA nominees.
The Dean’s Honors List, University of California, Los Angeles, 2010-2011
The Dean’s List, San Bernardino Valley College, 2009-2010
Sigma Delta Mu Scholarship, San Bernardino Valley College, May 2009
SERVICE:
2015 - Present
Appointed Member, Commission on Racial and Ethnic Diversity, The Pennsylvania State University
 The presidential commission tackles problems relating to racial and ethnic diversity on campus and
in the community.
2014- Present
Member, Joint Diversity Awareness Task Force, The Pennsylvania State University
 The group investigates existing university practices and makes recommendations to the Faculty
Senate and university administrators - recommendations that will most effectively increase diversity
understanding among the student body.
2014 - Present
Coalition of Graduate Employees, The Pennsylvania State University
 Helped found a student initiative for better representation on campus and lower health care costs
for graduate employees in the Spring of 2014, that has since evolved towards the goal of a graduate
employee union.
2014-Present
Member, Student Health Insurance Advisory Board, The Pennsylvania State University
2015-Present
Member, Lions’ Pantry Advisory Board, The Pennsylvania State University
 Advised on best practices to address issues of hunger at Penn State and in the community
2016 - Present
Member, Children in the Workplace Committee, The Pennsylvania State University
 Diverse university group assembled to create policies and best practices guidelines
2015-2016
Board Member, CAPS (Counseling and Psychological Services) Student Advisory Board, The Pennsylvania State
University
2015
Coordinator, Graduate and Professional Student Appreciation Week, The Pennsylvania State University
2015
Award Facilitator, John White Graduate Fellowship, The Pennsylvania State University
 Screened applicants, conducted interviews, and choose award recipients
2014-2015
Faculty Senator, Graduate and Professional Student Association, The Pennsylvania State University
 Elected to represent graduate students in the Faculty Senate
2014-2015
Delegate for College of Communications, Graduate and Professional Student Association (voting), The
Pennsylvania State University
 Elected to represent graduate student in the College of Communications in graduate student
government
2015-2015
Vice-Chair, Faculty Senate Committee on Student Life, The Pennsylvania State University
 Worked with student leaders, faculty, and administrators, including the Vice President for Student
Affairs, to discuss student issues. We also created a forensic report, "21st Century Student Life
Skills," that was very well received by the Senate.
2014-2015
Affiliate Member, Commission on Racial and Ethnic Diversity, The Pennsylvania State University
 Helped create a report on retention and graduation rates that was presented to the President of the
University
2014
Graduate Student Representative, Search Committee for Senior Director, University Health Center, The
Pennsylvania State University
2012
Organized and put on a summit with L.E.A.D (Leadership through Empowerment, Action, and Dialogue), an
organization that helps inner-city youth, ages 16-25, who have been affected by issues of incarceration, failing
school systems, and failing public policy become leaders and agents of social change in their communities.
OTHER PROFESSIONAL EXPERIENCE:
2015 (Summer Internship) | Penn State | Graduate Orientation Student Coordinator
 Collaborated with professional staff throughout the campus in developing graduate student
programs, and the agenda, content, and structure for each of these programs
 Facilitated communication with incoming students, their parents, and College offices, regarding
all orientations and related matters
 Held various summer events for international students and planned graduate student
programming for the academic year
 I was highly efficient, and made significant contributions to existing processes. Additionally,
while it was not possible to work for the office full-time, due to my assistantship, I was invited to
return to help with future orientations.
2011 – 2012 | UCLA | Assistant Office Manager
 Developed efficiency-enhancing processes for an academic course
 Served as a liaison for students, ensured project completion, facilitated intern training,
scheduled meetings, handled phone calls, created and maintained spreadsheets and
documents, and supported various student populations.
2006 – 2010 | McLane | Customer Service Representative
 Handled customer inquiries, complaints, billing questions, payment service requests, and order
entry for product sales, services, and returns
 Interfaced daily with internal partners in transportation, receiving, and inventory
 During last work evaluation was top customer service representative by volume and held a 0%
error rate
2001 – 2005 | AT&T | Various
 2004 Customer Service Representative – SBC/AT&T
o Handled customer inquiries, complaints, billing questions, service requests, and payment extensions
o Accessed and worked in several systems
o Top DSL and phone feature sales in unit
 2003 Order Writer - SBC
o Trained incoming supervisor on systems and directed assertiveness training
o Modified code in existing systems to alter company and user-end information and services
o Resolved internal errors – including evaluating situations of possible internal fraud – helping to reduce
governmental fines
 2001 Translation Operator – Pacific Bell/SBC
o High-level customers service training
o Managed a high-volume workload – resolved an average of 1,000 calls per day
o Offered policy and time-saving suggestions to management, legal, and union
o Attained performance benchmarks in all areas (speed, accuracy, and volume) throughout employment
FURTHER TRAINING:
2016 | Penn State| Smeal College of Business
Supply Chain Management course (SCM 540)
2015 | Penn State| Smeal College of Business
Global Strategy and Organization course (MGMT 561)
2015 | Penn State| Smeal College of Business
Creating Value through Social Entrepreneurship course (ENTR 597E)
2015 | Penn State| Smeal College of Business
Business Law for Innovation and Competition course (B LAW 525)
2014 | Penn State
Workforce Education and Development course (WG ED 544)
2013 | Penn State| Schreyer Institute for Teaching Excellence
TA 101: A Guide to the Teaching Assistantship
LANGUAGES:
Fluent in Spanish (native) and English (native)

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Enica Castaneda - Curriculum Vitae UPDATED 4 2016

  • 1. Enica Castañeda Ph.D. Candidate The Pennsylvania State University Phone: 909.645.7502 · E-mail: enica1980@yahoo.com EDUCATION: Doctorate in Mass Communications (ABD) The Pennsylvania State University University Park, PA, USA GPA: 3.96 Graduation Date: August 2016 (expected) Master of Science in Evidence-Based Social Intervention University of Oxford Oxford, United Kingdom Standing: 2:1, Upper Second-Class Honours Graduation Date: September 2013 Bachelor of Arts in Chicana and Chicano Studies University of California, Los Angeles Los Angeles, CA, USA GPA: 3.78, Cum Laude Graduation Date: June 2012 Associate of Arts in Liberal Arts San Bernardino Valley College San Bernardino, CA, USA GPA: 3.91, Highest Honors Graduation Date: May 2010 TEACHING: Lecturer January 2016 – May 2016 The Pennsylvania State University Gender, Diversity and the Media  Instructor of record  Responsible for development, design, delivery, assignments, and assessment Lab Instructor August 2015 – December 2015 The Pennsylvania State University Research Methods in Advertising and Public Relations  Help students with lab exercises and research projects  Grade and record online postings and extra credit assignments for 50 students  Hold office hours Graduate Teaching Assistant August 2014 – December 2014 The Pennsylvania State University The Art of the Cinema  Grade and record online postings and extra credit assignments for 255 students  Hold office hours Graduate Teaching Assistant August 2013 – May 2014 The Pennsylvania State University The Mass Media and Society  Grade and record online postings and extra credit assignments for 135 students  Hold office hours
  • 2. Adjunct Lecturer June 2012 – August 2012 University of California, Los Angeles Life Skills for College Women and Men  25 rising high school sophomores that were current or former foster youth  Taught an undergraduate-level course (4 units) in Community Health Sciences Mediator September 2011 – March 2012 Institute for Non-Violence, Los Angeles and UCLA  Worked in inner-city middle schools and high schools to promote non-violence, inter-group dialogue, and conflict resolution skills GUEST LECTURES: “Latino Stereotypes and the Media” Spring 2016 COMM 419 World Media Systems Coordinated by Kelly Chernin, in the Department of Communications, this course is a comparative study of modern mass media systems with focus on the ways in which two or more countries’ media have evolved and are structured by the political, economic, social, and cultural environments within which they exist. “Migration and the Media” Fall 2015 COMM 410 International Mass Communications Coordinated by Azadeh Nazer Fassihi, in the Department of Communications, this course looks at the role of international media in communication among and between nations and peoples. “Migration and the Media” Spring 2015 COMM 410 International Mass Communications Coordinated by Dunja Antunovic in the Department of Communications (now at Bradley University), this course looks at the role of international media in communication among and between nations and peoples. “Migration and the Media” Spring 2015 COMM 410 International Mass Communications Coordinated by Janelle Applequist in the Department of Communications (now at the University of South Florida), this course looks at the role of international media in communication among and between nations and peoples. “Migration and the Media” Fall 2014 COMM 410 International Mass Communications Coordinated by Dunja Antunovic in the Department of Communications (now at Bradley University), this course looks at the role of international media in communication among and between nations and peoples. “Immigration and the Law” Spring 2014 COMM 205 Gender, Diversity and the Media Coordinated by Cristina Mislan in the Department of Communications (now at the University of Missouri), this course is designed to explore the relationship between media and society through critical analysis of its role in the creation of social reality. RESEARCH: Castañeda, E. The Myth of Mutual Exclusivity for the U.S. Latino Population. (2014, November). Presentation at the National Communication Association, Latino/Latina Communication Studies Division, Chicago, IL. Castañeda, E. & Xiao, A. Examining pictorial information and bandwagon effect: Does what we see influence what we give? (June 2016). To be presented at the International Communication Association, Ethnicity and Race in Communication Unit, Fukuoka, Japan.
  • 3. Jia, H., Ferchaud, A. & Castañeda, E. Does Interactivity Influence Parasocial Relationships? A YouTube Paradigm (June 2016). To be presented at the International Communication Association, Communication and Technology Unit, Fukuoka, Japan. HONORS AND AWARDS: Los Angeles Chapter, Penn State Alumni Association Scholarship, Spring 2015. Douglas and Claudia Anderson Communications Scholarship, College of Communications, Penn State, Spring 2015. Los Angeles Chapter, Penn State Alumni Association Scholarship, Fall 2014. Don Davis Award in Ethical Leadership, College of Communications, Penn State, Spring 2014. Jack Kent Cooke Foundation Graduate Arts Award (Nominated), Spring 2012. Selected as one of two UCLA nominees. The Dean’s Honors List, University of California, Los Angeles, 2010-2011 The Dean’s List, San Bernardino Valley College, 2009-2010 Sigma Delta Mu Scholarship, San Bernardino Valley College, May 2009 SERVICE: 2015 - Present Appointed Member, Commission on Racial and Ethnic Diversity, The Pennsylvania State University  The presidential commission tackles problems relating to racial and ethnic diversity on campus and in the community. 2014- Present Member, Joint Diversity Awareness Task Force, The Pennsylvania State University  The group investigates existing university practices and makes recommendations to the Faculty Senate and university administrators - recommendations that will most effectively increase diversity understanding among the student body. 2014 - Present Coalition of Graduate Employees, The Pennsylvania State University  Helped found a student initiative for better representation on campus and lower health care costs for graduate employees in the Spring of 2014, that has since evolved towards the goal of a graduate employee union. 2014-Present Member, Student Health Insurance Advisory Board, The Pennsylvania State University 2015-Present Member, Lions’ Pantry Advisory Board, The Pennsylvania State University  Advised on best practices to address issues of hunger at Penn State and in the community 2016 - Present Member, Children in the Workplace Committee, The Pennsylvania State University  Diverse university group assembled to create policies and best practices guidelines 2015-2016 Board Member, CAPS (Counseling and Psychological Services) Student Advisory Board, The Pennsylvania State University
  • 4. 2015 Coordinator, Graduate and Professional Student Appreciation Week, The Pennsylvania State University 2015 Award Facilitator, John White Graduate Fellowship, The Pennsylvania State University  Screened applicants, conducted interviews, and choose award recipients 2014-2015 Faculty Senator, Graduate and Professional Student Association, The Pennsylvania State University  Elected to represent graduate students in the Faculty Senate 2014-2015 Delegate for College of Communications, Graduate and Professional Student Association (voting), The Pennsylvania State University  Elected to represent graduate student in the College of Communications in graduate student government 2015-2015 Vice-Chair, Faculty Senate Committee on Student Life, The Pennsylvania State University  Worked with student leaders, faculty, and administrators, including the Vice President for Student Affairs, to discuss student issues. We also created a forensic report, "21st Century Student Life Skills," that was very well received by the Senate. 2014-2015 Affiliate Member, Commission on Racial and Ethnic Diversity, The Pennsylvania State University  Helped create a report on retention and graduation rates that was presented to the President of the University 2014 Graduate Student Representative, Search Committee for Senior Director, University Health Center, The Pennsylvania State University 2012 Organized and put on a summit with L.E.A.D (Leadership through Empowerment, Action, and Dialogue), an organization that helps inner-city youth, ages 16-25, who have been affected by issues of incarceration, failing school systems, and failing public policy become leaders and agents of social change in their communities. OTHER PROFESSIONAL EXPERIENCE: 2015 (Summer Internship) | Penn State | Graduate Orientation Student Coordinator  Collaborated with professional staff throughout the campus in developing graduate student programs, and the agenda, content, and structure for each of these programs  Facilitated communication with incoming students, their parents, and College offices, regarding all orientations and related matters  Held various summer events for international students and planned graduate student programming for the academic year  I was highly efficient, and made significant contributions to existing processes. Additionally, while it was not possible to work for the office full-time, due to my assistantship, I was invited to return to help with future orientations. 2011 – 2012 | UCLA | Assistant Office Manager  Developed efficiency-enhancing processes for an academic course
  • 5.  Served as a liaison for students, ensured project completion, facilitated intern training, scheduled meetings, handled phone calls, created and maintained spreadsheets and documents, and supported various student populations. 2006 – 2010 | McLane | Customer Service Representative  Handled customer inquiries, complaints, billing questions, payment service requests, and order entry for product sales, services, and returns  Interfaced daily with internal partners in transportation, receiving, and inventory  During last work evaluation was top customer service representative by volume and held a 0% error rate 2001 – 2005 | AT&T | Various  2004 Customer Service Representative – SBC/AT&T o Handled customer inquiries, complaints, billing questions, service requests, and payment extensions o Accessed and worked in several systems o Top DSL and phone feature sales in unit  2003 Order Writer - SBC o Trained incoming supervisor on systems and directed assertiveness training o Modified code in existing systems to alter company and user-end information and services o Resolved internal errors – including evaluating situations of possible internal fraud – helping to reduce governmental fines  2001 Translation Operator – Pacific Bell/SBC o High-level customers service training o Managed a high-volume workload – resolved an average of 1,000 calls per day o Offered policy and time-saving suggestions to management, legal, and union o Attained performance benchmarks in all areas (speed, accuracy, and volume) throughout employment FURTHER TRAINING: 2016 | Penn State| Smeal College of Business Supply Chain Management course (SCM 540) 2015 | Penn State| Smeal College of Business Global Strategy and Organization course (MGMT 561) 2015 | Penn State| Smeal College of Business Creating Value through Social Entrepreneurship course (ENTR 597E) 2015 | Penn State| Smeal College of Business Business Law for Innovation and Competition course (B LAW 525) 2014 | Penn State Workforce Education and Development course (WG ED 544) 2013 | Penn State| Schreyer Institute for Teaching Excellence TA 101: A Guide to the Teaching Assistantship LANGUAGES: Fluent in Spanish (native) and English (native)