2. The First StepsThe First Steps
Know Your Target Audience
How will they interpret your message?
What needs are you trying to meet?
3. The First StepsThe First Steps
Find Inspiration
Keep an idea file for copies of materials where the
design/layout that have impressed you
Don’t be afraid to “steal” ideas from others
4. The First StepsThe First Steps
Have all information ready before
beginning your project
Helps to avoid backtracking and loss of
time
Allows you to visually plan out your
project (troubleshoot)
7. Balance is one of the important points the
success of a design. Everyone loves the
convenience (not lame) to what they see.
BalanceBalance
8. Balance in graphic design can be achieved by
adjusting the visual weight of each element,
both in terms of scale, color, contrast, etc.
BalanceBalance
9. Broadly speaking, the balance in graphic
design can be divided to two parts
BalanceBalance
10. 1. Symmetrical balance
BalanceBalance
Symmetrical balance occurs when the visual
weight of design elements evenly divided in
terms of horizontal, vertical, or radial. This
style relies on a balance of two similar
elements from two different sides.
11. 1. Symmetrical balance
BalanceBalance
Conditions in the symmetrical equilibrium is
a general style that is often used to achieve a
balance in design. Although it is easy to
implement, symmetrical balance is difficult to
evoke emotion from the Visual readers
because it was impressed too "planned".
Symmetrical balance is also commonly
referred to as formal balance.
12. Symmetrical balance
example
BalanceBalance
This poster has been
assembled with a
combination of visual
elements symmetrically
between the left and
right. Design elements
on the left side of the
balance with other
elements such as the
right side of the mirror.
14. 2. Asymmetrycal balance
BalanceBalance
Asymmetrical balance occurs when the visual
weight of design elements are not evenly
distributed in the central axis of the page. This
style relies on visual games such as scale,
contrast, color to achieve a balance with
irregular. We often see a design with the big
picture offset by the small but visible text
balanced because the game contrast, color,
etc.
15. 2. Asymmetrycal balance
BalanceBalance
Asymmetrical balance is more likely to arouse
emotions because the Visual reader and the
resulting visual tension. Tensions asymmetric
also referred to informal balance.
19. 1. Balance by color1. Balance by color
can occur when a small
area with bright colors
combined with a large
area with a dark color.
In addition, of course,
understanding the use
of color must be
mastered first
20. 2. Balance by shape2. Balance by shape
can be created through
the field of complex
composition with a flat
field (plain). Field
complex and more
details will appear in
balance with the plain
area in the opposite
side.
21. 3. Balance by position3. Balance by position
Balance in position is another example of the
kind of balance Asymmetric, where a large
object on one side balanced by putting the
smaller objects on the other side.
22. 3. Balance by position3. Balance by position
Balance in position is another example of the
kind of balance Asymmetric, where a large
object on one side balanced by putting the
smaller objects on the other side.
23. 4. Balance by value4. Balance by value
Value color can also be a key point in the
balance of a design. Small area of high value-
will create a balance when combined with a
large area with a low value.
24. 4. Balance by value4. Balance by value
Black and white photographs combine the main
object of a man and a dog that has a high value
value (solid black) with a broad area that has a
lower value (gray).
25. 5. Balance by texture5. Balance by texture
Texture also affects the
balance of a design. Just
like the previous principle,
in which the area is more
complex, detailed and
attract the attention going
to look good when
combined with a large area
of the flat. Small area with
an interesting texture looks
balanced when combined
with a large area and flat
(no texture)
26. 5. Balance by texture5. Balance by texture
In this artwork, the
narrow form of rippling
water has a water
texture which attract
the focus appears
balanced with a wider
area but not textured.
27. 6. Balance by eye direction6. Balance by eye direction
can also occur when we
lead the reader's eyes to
the main content. The
objects are used as
"tools" to guide the
reader's eyes composed
with a larger area,
while the main content
displayed in a smaller
area.
28. 6. Balance by eye direction6. Balance by eye direction
they help guide the eye and mind movement of
the viewer. They can also bind the work into a
single entity.
30. ContrastContrast
Some types of contrast to keep in mind are the
relative darkness (called value in color theory),
weight, form, placement, quantity, texture, and
scale.
31. ContrastContrast
Without contrast, a designed piece may appear
static, uninteresting, and hard for the reader to
access because it is not immediately clear what
to look at first.