SEO Techniques

1. Search Engine
Optimization(Bikash Dash)

2. S.E.O
S.E.O –Search Engine Optimization:
Marketing Websites in Online/Internet
Web site More and More Powerful.
Ranked Websites

3. Objectives
To increase the traffic of Websites
Target Audiences by Writing keywords
more Searchable.
Place yourself in the World of Digital
Market.
Branding value of Products
Commerce Purposes(E-Commerce
Websites)

4. Search Engines
GOOGLE
YAHOO
BING
BAIDOO
YAHOO

5. Web Ranking
Web Ranking is Possible based on following
Factors:
Anchor Text
Link Popularity
Trust authority of Host Domain
On-Page Keyword Manage

6. Ranking Algorithm
Complex mathematical algorithm is used by
search engines.
Google uses Page Assign ranking in which
10 is the highest Ranking

7. OPTIMIZED………
Basically depends upon the
following factors:
SOCIAL MEDIA MARKETING
PAY PER CLICK(PPC)
KEYWORD ANALYSIS
E-MAIL MARKETING
GOOGLE WEB-MASTER TOOL
GOOGLE ADDWORDS

8. SOCIAL MEDIA MARKETING
Social Networking sides like LinkedIn,
Orkut, Facebook,Twitter, slide shares and
many more
Marketing or promoting products of
websites in forums and social networking
sites
People have great Attention

9. Pay per click
PPC allow users to setup a budget for
pricing (Earning)
More and more People will visit
maximum will be PPC

10. KEYBOARD ANALYSIS
Writing good keywords in the content of
websites will attract the people and spreads
positive awarness

11. E-MAIL MARKETING
Promoting products sending mail to the
people or individual
Spreading awareness

12. Google Webmaster
Adding page to Google and increase
your traffic of website .
Analytic of webpages can be done.

13. Google Ad words
 Campaign your products
 Attractive Page Ranking
 Branding value will be more

14. TOOLS
 SEO TOOLS
 SEO BOOKS
 COLLIBRITOOL

15. Thank you