1. WEEKLY INNOVATION REPORT MARCH
2012 • 16
Barclay’s Crowdsourced Credit Card Gap Geo-Fences a Series of Posters The Facebook Blood Bank
Next month, Barclaycard US will be Gap recently launched a series of Karthik Naralasetty is out to change
launching its newest venture, posters in support of its latest the way we think about social media
Barclaycard Ring. The idea is to campaign. The posters were and its uses. Shaped by events in his
create a crowdsourced credit card displayed in bus stops throughout own life, Naralasetty has created
with features that the customers major cities such as New York and Socialblood, an online community
actually want. Customers will be Chicago and incorporated geo- for finding blood donors. The
able to access an online network fencing features. Whenever people premise is simple: users can post
where they can work together to would browse the web or play Words requests, messages and join
shape card features and the Ring with Friends while at the bus stop, campaigns while being set into
community via forums and voting. they would see an ad tied to the groups centered around blood types.
The card will also feature a poster on their mobile device. After The future goal is to connect
“Giveback” program that will allow leaving the bus stop, the ads would Socialblood to Facebook and create
users to keep some of the profits no longer display. The campaign a worldwide community of blood
How would you use made by the card for themselves. How would you use resulted in 2.5 million impressions How would you use social donors.
? customer feedback to
improve your product?
Sounds like a rather ? location-based technology
to liven up a transit ad?
and a 0.93 percent ? media to change the
healthcare industry?
sweet deal to us. READ MORE click-through rate. READ MORE READ MORE
Inhaler, the Game Issey Miyake’s Steam Collection Welcome to the NikeFuel Station
Cambridge Consultants is working on Issey Miyake started off his recent Nike recently opened the first
a prototype teaching inhaler. The fall-winter 2012-13 fashion show NikeFuel Station in London. The
prototype is connected to a with what seemed to be sheets of store features a mix of products and
computer system in order to help fabric hanging on the runway. The interactive displays to provide
people, mostly children, learn how fabric was then transformed into the customers with more product
to use their inhalers properly. By dresses in the collection using only information than usual. There are
removing the instruction booklet, steam. The designer chose specific experiences such as motion sensing
users can get back to learning what minerals and worked them into the walls, augmented reality setups and
actually counts: using their inhalers clothing, knowing how they would interactive touchscreens. The
properly. The experience is gamified react to the steam, in order to get augmented reality features are used
with the goal of users attempting to the desired result. The collection to provide customers with more
get a ball into a hole, a simple was fittingly called the “Mineral detailed product information than is
game, but one that doesn’t distract Miracle” collection, and the generally available in-store. The
How would you gamify a piece from the purpose of the experience. How would you use natural technique is being dubbed as “steam How would you use interactive touchscreens and motion sensing
? of healthcare equipment in
order to promote proper usage?
? elements to change the way
that clothing is created?
stretching.” ? screen technologies to improve
your retail experience?
walls play footage of local runners
wearing products
READ MORE READ MORE READ MORE
from the store.
Friday, March 16, 2012