This document filled with tips will literally score your content based on the key elements needed for effective marketing content. Now that you have a way to validate that you are creating engaging content, try it out and let us know how it works for you.

1. MUST-HAVES POINTS YOUR POINTS
 Intriguing
Headline
Does your headline entice people to want to learn more? Or does it say
everything you want to say and therefore no one will bother reading
further? Your headline should pose a question, solve a problem, or
feature numbers (36% of readers prefer headlines with numbers!).
10
points
 Engaging
Structure
Have you split up the content so that even a quick scan will get the gist
across? Mix up the formatting to keep readers engaged and scanners
educated: subheads, pull quotes, and bullets, oh my.
5
points
 Easy to Read Is there white space? Can your words breathe? Just because you have a
lot to say doesn’t mean you need to pack it in. Add line breaks between
paragraphs, keep sentences short (this isn’t a thesis), break up body
copy with visuals, highlight salient points in bold, etc. You get the idea.
5
points
 Visualize It People will remember 65% of what they learn if it is paired with a
visual. Is there a set of visuals that support your text? Photos, Graphics,
infographics, flowcharts. Anything that tells the left-brained people in
the group that you thought of them too.
2
points for
each visual
 Textual Story Wordsmith wisely. Readers appreciate masterful prose. Incorporate vivid
words and imagery and deliver on that promise by showing off your
creative side: A colorful metaphor will add some sizzle to that steak.
5
points
 Multimedia
Magnet
4 times as many people prefer to watch a video about a product than
read about it. Try embedding a YouTube Video or a Slideshare to make
your point.
10
points
 Value-Add Did you share something with the audience that made them think “I’ve
never thought about it that way before?”. Good for you! 5 points for
Griffindor!
5
points
 Break the Rules Did you include your quirky point of view? How about a humorous
anecdote? Did you write conversationally, like you are actually talking
to a human being as opposed to an android? People want to be
entertained—it makes the ‘learning’ less painful!
10
points
 Take-aways Tell them what you told them! Recap your Great Big Idea. Make it easy
to remember the one thing that made your content more valuable than
most.
5
points
 Call to Action This doesn’t have to be a big “Buy” button. How about a link to a related
blog post? Or an invite to follow you on Twitter or YouTube? Keep them
engaged and build that relationship!
10
points
Total
HOW YOU SCORED:
50+
#BeEngagious
Scorecard
For Marketing Content
You’re a rockstar with a
recording contract in your
future.
41~50
You’re approaching ‘pro
engagement’ territory. Keep
it up.
31~40
You have surpassed your peers.
But I have bigger aspirations
for you, young grasshopper.
21~30
Off to a good start. There is
hope for you yet!
1~20
We have to ask: Were you even
trying? Go back to the drawing
board. You can do this!
Now that you have a way to validate that you
are creating engaging content, try it out and
let us know how it works for you.
WWW.ENGAGIOUS.COM © 2018 ENGAGIOUS