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Strategy, innovation and digital business models
1. The Stavanger region's Chamber of Commerce
May 26th 2015
By Inger Hanne Vikshåland, Engage // Innovate
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13. “All strategy frameworks and tools
in use today are based on a single
dominant idea:
That the purpose of strategy is to
achieve a sustainable
competitive advantage”
Rita McGrath
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18. Innovation is a competency
that needs to be
professionally built and
managed
72. Disruptive innovation
A process by which a product or service takes
root initially in simple applications at the
bottom of a market and then relentlessly
moves up market, eventually displacing
established competitors
Clayton Christensen
105. Airbnb has a value of around
$ 20 billion, this is
$ 9 billion more than
Hyatt Hotels Corporation
http://skift.com/2015/02/28/airbnbs-new-1-billion-funding-would-value-it-at-20-billion/
111. COLLABORATIVE CONSUMPTION
An economic model based on sharing, swapping, trading, or
renting products and services, enabling
access over ownership.
It is reinventing not just
what we consume, but how we consume.
Kilde: http://www.collaborativeconsumption.com/2013/11/22/the-sharing-economy-lacks-a-shared-definition/
119. Skeptics of Uber’s valuation
frequently point to the total size of
the taxi and limousine market as
a counterpoint to the company’s
growth. The argument goes that
the industry, which only
represents just $11 billion in
annual US revenue, couldn’t
possibly support such strikingly
high valuations.
120.
121. ”We want to get
to the point that
using Uber is
cheaper than
owning a car”
- Kalanick
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123. "Any motorist who sights a team of horses
coming toward him must pull well off the road,
cover his car with a blanket or canvas that
blends with the countryside, and let the horses
pass. If the horses appear skittish, the motorist
must take his car apart, piece by piece, and hide
it under the nearest bushes."
En lov i Pennsylvania om biler og hester. Tidlig 1900 tall
143. UBER 2.0
Carnegie Mellon
University
National Robotics
Engineering
Center
NOKIA
HERE
Trust
Flexibility
Millennials
Business
Travelers
Community
★★★★★
Partners
Social media
APP/Web
Google Maps
Dirvers
Investors
Salary
Maintenance app
Marketing 20% pr ride
Maintenance app
Recruit drivers
Digital costumers
144. UBER 2.0
Carnegie Mellon
University
National Robotics
Engineering
Center
NOKIA HERE
Trust
Flexibility
Millennials
Business Travelers
Community
★★★★★
Partners
Social media
APP/Web
Google Maps
Dirvers
Investors
Salary
Maintenance app
Marketing 20% pr ride
Maintenance app
Recruit drivers
Digital costumers
Hvor mange gikk i fella om å kun tenke på den fysiske kua som den er i dag?
Viktig egenskap
Best ones are:
Best ones are:
Best ones are:
India
Canada
Frankrike
USA
800 000 i november
20 000 000 gjester i november
An app
Connecting drivers and passengers
120 000 av de 160 000 har blitt medlem det siste året (aktive ved utgangen av 2014)
1,500 employees worldwide and over 600 at HQ in SF
Horse cart producers started to make cars?
Hva skiller Uber fra vanlig taxi?
UberX: The least expensive Uber service. Drivers use their own everyday cars to give you a ride. Seats 4 riders.
UberXL: Seats at least 6 passengers. An UberXL car will be an SUV or a MiniVan. Higher fare price than UberX
UberPlus/UberSelect: A luxury sedan that seats up to 4 riders. Expect a BMW, Mercededs, Audi, etc with a leather interior
UberPOOL: Share your ride with another person and split the cost. Only available in LA, SF, NYC, and Paris. Read more.
Black Car: Uber’s ‘executive’ luxury service. Your driver will be a licensed livery driver and pick you up in a luxury sedan or SUV. Higher fare price than UberPlus
http://www.businessinsider.com/afp-uber-offers-helicopter-rides-to-cannes-film-festival-2015-5
The cost for the UberCopter service is 160 euros ($180) for a seven-minute flight, for a maximum of four people. That price includes a chauffeured car ride to the heliport and then another limo waiting at the destination to take the passengers to the centre of Cannes.
Read more: http://www.businessinsider.com/afp-uber-offers-helicopter-rides-to-cannes-film-festival-2015-5#ixzz3aUEaWV2c
The helicopter rides are much higher-margin than Uber’s typical car rides, and some speculate they could figure larger in Uber’s business model in the future.
Samarbeid med fesitivaler Coachella Valley
Uber har også satt inn et bud på $ 3 milliarder til å erverve Nokias Her kartene service.
Uber har også satt inn et bud på $ 3 milliarder til å erverve Nokias Her kartene service.