10. Tim O Reilly
Joseph Jaffe
Susan Bratton
Andrew Grill
Sam Flemming
Every month we interview David Meerman Scott
marketing thought leaders in
Tim Leberecht
our own podcast: the Sparkcast!
and many more..
Nice to know! 10
16. What is your objective?
High
Sales/Lead Brand Loyalty
Generation
Measurable
ROI
Brand Awareness Brand Image
Low
Short Impact term Long
How Can We help 16
17. We create social media campaigns
online mobile offline
How Can We help 17
18. We work with 6 easy steps
Campaign 1 Creative 2
Strategy Concept
Great 3 Technical 4
Design Production
Campaign 5 Result 6
Execution Evaluation
How Can We help 18
21. How do we generate Families with children from 0 to 15 years old
subscribers to the CRM
database of Disneyland
Paris during Mickey s Generate qualitative CRM database subscribers
Magical Year?
1 month
Cases | Mickey’s Magical Year 21
22. Filling in personal details becomes
fun in a one-week long balloon race
to get to Disneyland Paris!
Cases | Mickey’s Magical Year 22
23. “How can we inform Investment bankers
our relations – and
their relations - about
our name change in a Make the new brand name the talk of town
unique way?”
1 week
Cases | Blackrock 23
24. Create your own Blackrock luxury
sandwich to deliver to your office on
the day of the name change!
Cases | Blackrock 24
25. How can we let Youngsters
everybody know that
KPN (Dutch phone
operator) now offers Create awareness/buzz
the iPhone 4?”
1 month
Cases | The Network Challenge 25
26. Prove that your network has speed,
reliability, range and capacity and win
50 iphones for you and your friends!
Cases | The Network Challenge 26
27. How can we introduce 11-19 year old girls in China
the authentic miffy
brand to the Chinese
market? Establish brand image
Ongoing (2010 & 2011)
Cases | Miffy 27
28. Let’s bring miffy to life and let her
travel around China, meeting new
friends online and offline!
Cases | Miffy 28