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Energize Shanghai
                                     Agency Presentation




COPYRIGHT ENERGIZE CHINA LTD
About
Who we are
Energize is a creative digital
marketing agency




                                 We help ambitious brands grow with
                                 effective social media campaigns



About | Who we are                                                    3
Founded in 2005 in
        Since 2009 office
  Amsterdam, the Netherlands   in Shanghai, China




About | International                               4
Team of 30 Energizers




About | People                           5
We work for top brands

                 And rank 4th best digital agency
                         in The Netherlands




About | Brands                                      6
Nice to know
We often speak at marketing events
and we are co-founder of Online
Tuesday: a monthly online
marketing event in Amsterdam



 Nice to know!                       8
We are creative sponsor of
     TEDxAmsterdam




Nice to know!                 9
Tim O Reilly
                                         Joseph Jaffe
                                        Susan Bratton
                                         Andrew Grill
                                       Sam Flemming
Every month we interview          David Meerman Scott
marketing thought leaders in
                                        Tim Leberecht
our own podcast: the Sparkcast!
                                      and many more..


 Nice to know!                                     10
But who are we really?
We	
  have	
  a	
  lot	
  of	
  energy	
  



Introduction                                  12
We	
  believe	
  in	
  interac2on	
  



Introduction                             13
And	
  we	
  get	
  stuff	
  done	
  



Introduction                            14
How can we help?
What is your objective?


        High

                           Sales/Lead                 Brand Loyalty
                           Generation


Measurable
      ROI


                     Brand Awareness                  Brand Image


        Low
                   Short                Impact term                   Long



 How Can We help                                                             16
We create social media campaigns

                  online                mobile         offline




How Can We help                                                  17
We work with 6 easy steps


                  Campaign          1   Creative      2
                  Strategy              Concept



                  Great             3   Technical     4
                  Design                Production



                  Campaign         5    Result        6
                  Execution             Evaluation




How Can We help                                           18
Cases
Cases
        Sales / Lead Generation       Brand loyalty




        Brand awareness               Brand image


                Brand Awareness

                                            Brand Image




Cases                                                     20
How do we generate                Families with children from 0 to 15 years old
subscribers to the CRM
database of Disneyland
Paris during Mickey s             Generate qualitative CRM database subscribers
Magical Year?

                                  1 month




  Cases | Mickey’s Magical Year                                                    21
Filling in personal details becomes
                                fun in a one-week long balloon race
                                to get to Disneyland Paris!




Cases | Mickey’s Magical Year                                         22
“How can we inform        Investment bankers
our relations – and
their relations - about
our name change in a      Make the new brand name the talk of town
unique way?”

                          1 week




  Cases | Blackrock                                                  23
Create your own Blackrock luxury
                    sandwich to deliver to your office on
                    the day of the name change!




Cases | Blackrock                                           24
How can we let                   Youngsters
everybody know that
KPN (Dutch phone
operator) now offers              Create awareness/buzz
the iPhone 4?”

                                  1 month




  Cases | The Network Challenge                           25
Prove that your network has speed,
                                reliability, range and capacity and win
                                50 iphones for you and your friends!




Cases | The Network Challenge                                             26
How can we introduce   11-19 year old girls in China
the authentic miffy
brand to the Chinese
market?                 Establish brand image


                        Ongoing (2010 & 2011)




  Cases | Miffy                                         27
Let’s bring miffy to life and let her
                travel around China, meeting new
                friends online and offline!




Cases | Miffy                                           28
Thank you!
Vanessa Sun
 Business Development Manager

            vanessa@energize.nl



                   Rogier Bikker
Co-founder | Operations Director

             rogier@energize.nl

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Energize shanghai agency presentation 2011

  • 1. Energize Shanghai Agency Presentation COPYRIGHT ENERGIZE CHINA LTD
  • 3. Energize is a creative digital marketing agency We help ambitious brands grow with effective social media campaigns About | Who we are 3
  • 4. Founded in 2005 in
 Since 2009 office Amsterdam, the Netherlands in Shanghai, China About | International 4
  • 5. Team of 30 Energizers About | People 5
  • 6. We work for top brands And rank 4th best digital agency in The Netherlands About | Brands 6
  • 8. We often speak at marketing events and we are co-founder of Online Tuesday: a monthly online marketing event in Amsterdam Nice to know! 8
  • 9. We are creative sponsor of TEDxAmsterdam Nice to know! 9
  • 10. Tim O Reilly Joseph Jaffe Susan Bratton Andrew Grill Sam Flemming Every month we interview David Meerman Scott marketing thought leaders in Tim Leberecht our own podcast: the Sparkcast! and many more.. Nice to know! 10
  • 11. But who are we really?
  • 12. We  have  a  lot  of  energy   Introduction 12
  • 13. We  believe  in  interac2on   Introduction 13
  • 14. And  we  get  stuff  done   Introduction 14
  • 15. How can we help?
  • 16. What is your objective? High Sales/Lead Brand Loyalty Generation Measurable ROI Brand Awareness Brand Image Low Short Impact term Long How Can We help 16
  • 17. We create social media campaigns online mobile offline How Can We help 17
  • 18. We work with 6 easy steps Campaign 1 Creative 2 Strategy Concept Great 3 Technical 4 Design Production Campaign 5 Result 6 Execution Evaluation How Can We help 18
  • 19. Cases
  • 20. Cases Sales / Lead Generation Brand loyalty Brand awareness Brand image Brand Awareness Brand Image Cases 20
  • 21. How do we generate Families with children from 0 to 15 years old subscribers to the CRM database of Disneyland Paris during Mickey s Generate qualitative CRM database subscribers Magical Year? 1 month Cases | Mickey’s Magical Year 21
  • 22. Filling in personal details becomes fun in a one-week long balloon race to get to Disneyland Paris! Cases | Mickey’s Magical Year 22
  • 23. “How can we inform Investment bankers our relations – and their relations - about our name change in a Make the new brand name the talk of town unique way?” 1 week Cases | Blackrock 23
  • 24. Create your own Blackrock luxury sandwich to deliver to your office on the day of the name change! Cases | Blackrock 24
  • 25. How can we let Youngsters everybody know that KPN (Dutch phone operator) now offers Create awareness/buzz the iPhone 4?” 1 month Cases | The Network Challenge 25
  • 26. Prove that your network has speed, reliability, range and capacity and win 50 iphones for you and your friends! Cases | The Network Challenge 26
  • 27. How can we introduce 11-19 year old girls in China the authentic miffy brand to the Chinese market? Establish brand image Ongoing (2010 & 2011) Cases | Miffy 27
  • 28. Let’s bring miffy to life and let her travel around China, meeting new friends online and offline! Cases | Miffy 28
  • 30. Vanessa Sun Business Development Manager vanessa@energize.nl Rogier Bikker Co-founder | Operations Director rogier@energize.nl