The document discusses the rising importance of digital marketing for the education sector. It outlines how educational institutions can use search engine optimization (SEO) and social media platforms like Facebook and Instagram to influence student decision making and engage with current and prospective students. Digital marketing offers advantages over traditional marketing as it is more cost-effective, allows for instant feedback, and has higher conversion rates. The document also provides statistics on social media usage among students.

1. RISING IMPORTANCE OF
DIGITAL MARKETING
FOR
EDUCATION SECTOR

2. Scope of Digital Marketing for
Educational Institutes
 Digital marketing enables the educational
institutions to make use of the power of search
engine and social media.
 The presence of your Institute information on
search engine is instrumental in influencing the
decision-making process of the students.
 One of the main reasons why educational
institutions can make use of SEO & social media is
the fact that 99% of the student use FB, Insta to a
higher value.

3. Advantages of
Digital Marketing
 Cost Effective
 Instantaneous Feedback
 Measurable
 Easily Accessible Tools
 High Conversion Rates
 Can easily engage with current genre
 The fastest and cheapest form of communication
Drawbacks of
Traditional Marketing
 Tough to measure ROI (Response)
 Resource Intensive Process
 Very Costly
 Poor Conversion Ratio
 Little interaction with your Audience

4. 2.01
2.32
2.61
2.78
0.81
1.01
1.25
1.61
0.46
0.57 0.68
0.75
1.5
1.8
2.01
2.11
0.23 0.25 0.27
0.31
0
0.5
1
1.5
2
2.5
3
2017 2018 2019 2020
Facebook Instagram LinkedIn
YouTube Twitter
Growth of Social Media

5. Why it matters to Institutes?
Students
Use
Facebook
30%
Students Use
Twitter
10%
Students
Use
instagram
60%
Social Media Usage
Students Use Facebook Students Use Twitter Students Use instagram
11%
17%
19%
23%
30%
0% 5% 10% 15% 20% 25% 30% 35%
Increasing Speed to
Knowledge
Reducing Communication
Costs
Improve technological ability
Decreasing Travel Costs
Increasing Innovation
Educational Institutes
Benefits of using Social Media

6. Search Engine Optimization
o On-page SEO
o Off-page SEO
o Technical SEO
1) We focus on Website / Internal web pages / Redesign
to optimize for search engines for natural traffic &
leads.
2) Great content creation with right categories (Blog,
Presentation, Infographic, relevant Forum
participation etc)
3) Link building from quality websites for brand building
/ referral traffic
4) Focus on SEO friendly page, Mobile usability/product
URL, Titles, Description
5) Focus on getting more genuine reviews.
6) Focus on Google My business listing & Optimization
for more local store footfalls
Our quality SEO Services :

7. Paid Online Advertisements
We offer the Pay per Click approach since it is a great
way to increase your online presence effectively. It is a
cost-effective form of advertising where you pay per
clicks that an advertisement receives which means
you invest for the best results.
Our team ensures there is increased traffic on your
website and will help you determine the number of
clicks that would fit into your budget.
Types of Advertising (PPC)
 Google ads
 Social media ad campaigns

8. Social Media Marketing
Social Media Marketing aids and institutions to get
direct feedback from their students on different social
websites like Instagram, Facebook, LinkedIn,
Instagram, YouTube, etc.
Outcome:
 Gives you qualified leads / enquiries
 Be connected 24*7 to support any queries
 Know metrics about how many saw your post,
how many reacted etc.
 Increase in popularity and reach
 Influence decisions for admissions, enrollments.
 Create brand for your institution and increase
referrals.
 Upload news, articles, Press releases, videos
that offer new insights in our domain
 Share updates
 Create innovative posts
 Comment on movements/other posts/thought
leader speak
 Share links to our collaterals
We use social media to:

9. THANK YOU
For further information
Get connected with us today
Anusha
+91 76860 06867
contact@eneblur.com
www.eneblur.com
We are social