2. ENDEAVOUR MEDIA
SERIOUS MOBILE TAGGING
Big
dissappointment
by showing non-
mobile and
irrelevant content
High
expectations.
3. Give aways
WHAT IS MOBILE TAGGING
OFFLINE
ONLINE
2
Give Aways
Packaging Radio/TV Print
POS Events
CRM E-commerce
Database Social Marketing
Automation
Engagement
MOBILE TAGGING FORMS THE BRIDGE BETWEEN OFFLINE AND ONLINE.
4. MOBILE TAGGING IMAGE
GADGET IMAGE
TAGGING AS STAND-ALONE
UNCLEAR WIIFM/ROI
NO 360 APPROXIMATION
10. More than 400.000 scans in 2014
80% of all the bureaus use platform
90% of the surveyed consumers
sees the service as valuable
OUTDOOR ADVERTISMENT
Read more
12. Small WINDOW OF OPPORTUNITY
12
SMALL WINDOW OF OPPORTUNITY
ATTENTION FOR MILLISECONDS
13. Small WINDOW OF OPPORTUNITY
12
In a world where a lot of time, resources and creativity are spent to gain the attention of consumers,
mobile tagging provides the necessary conversion when the small window of opportunity occurs
SMALL WINDOW OF OPPORTUNITY
DIRECT CALL TO ACTION!
14. WHAT’S IN IT FOR ME
IN ADDITION TO THE
WHAT’S IN IT FOR ME.
ON A STRONG AND CLEAR
THE CAMPAIGN DEPENDS
CONVERT, THE SUCCES OF
RECOURCES YOU USE TO
15. Royal Joh. Enschedé
ENDEAVOUR: THE BEGINNING
Endeavour marketed an
interactive stamp.
In the poststamp an
invisible code was
embedded that played
Nederpop hits after
scanning with an App
2011
Endeavour Media was part of Royal Joh. Enschede and was responsible for innovation
and product development. In 2013 Endeavour Media became independent
more about
ENDEAVOUR