Endeavor Türkiye Genel Sekreteri Didem Altop'un 15 Mayıs 2012 Salı günü gerçekleşen Webrazzi Startup '12 Semineri'ndeki 'Türkiye'nin Uluslararası Girişimcilik Gündemindeki Rolü' konulu sunumu.

1. Uluslararası Girişimcilik Gündemi
ve Türkiye’nin Rolü
webrazzi Startup’12
15 Mayıs 2012
Didem Altop

2. Giga-Mega-Micro-Nano
• Girişimcilik ekosistemi ve etkin girişimcilik
nedir?
• Endeavor’ın iş modeli nedir?
• Silikon Vadisi ekosistemi ve özellikleri nedir?
• Silikon Vadisinin etkisiyle uluslararası
girişimcilik gündemindeki normlar ve
kavramlar nelerdir?

3. Girişimcilik Ekosistemi
Politika
Pazar Finans
Girişimci
İnsan
Kültür
Kaynakları
Destek

4. YABİ nedir? LOW IMPACT
Toplam = %90
MED IMPACT
Toplam = %6 Büyüme < %5
Büyüme < %20 FİKİR İstihdam = %34
İstihdam = %28
PROJE
START-UP
KOBİ
Start-Up, KOBİ
ve YABİ oranı HIGH IMPACT
nüfusun %9’udur Toplam = 4%
YABİ
Büyüme > %20
İstihdam = %38

5. Endeavor’ın İş Modeli
Ekosistem
Toplum Ekonomik
Gelişim
Eğitim Kültür
Seçim Destek
Süreci Hizmetleri
Rehber
Ağı Rol
Girişimci Model Etkisi
5

6. Endeavor’ın Kurumsal Gücü
Stratejik Rehber Yönetim Yönetim
Ortaklar Ağı Kurulu Ekibi
Endeavor Global & Ali Koç
Country Offices C-Level Executives Alp Saul
Entrepreneur Search
Bülent Çelebi
Private Sector & & Services
Ebru Özdemir
Professional Volunteers Ersin Akarlılar
Established Ferit Şahenk
Universities & Academia Entrepreneurs Hayri Çulhacı
Isık Keçeci Aşur
Outreach &
Mahmut Ünlü
Communications
NGOs & NPOs
Service Providers Murat Özyeğin
Mustafa Say
National & Local
Government Özcan Tahincoğlu
Selçuk Yorgancıoğlu Membership &
Financial Finance
Suzan Sabancı Dinçer
Media Community
Vuslat Doğan Sabancı
6

7. Endeavor’ın Ana Faaliyetleri
Seçim Süreci Destek Programları
• Average 300
nominees per
Interviews year on rolling
schedule
Local &
Networking
Global
• Range 30-60 &
2nd Opinion candidates Advisory
Education
Tours per year in 4- Boards
12 sessions
• Range 12-30
Country candidates Debt & Consulting
Juries reviewed in 3-4 Equity & Other HR
juries per year Finance Resources
Int’l • Range 8-12
candidates
Selection attend 3-5
Panel ISPs per year
7

8. Silikon Vadisi Ortamı
Lise Tech Breakfast, L
Kampları ve unch, Eveni
Titans of ng, Weeken
Technology d 24/7/365
Yatırımcı Üniversite Forums En
Anne-Baba- Buluşmaları Başarılı ve Eğitimli, Yar
Komşu-Dost Başarısız atıcı ve
Girişimci Mentor Azimli Yerli
Örnekleri Capital ve Yabancı
Kanıtlanmış Stock
Fırsatları Göçmenler
İlkokul Bilim Girişimciler option ile
ve Mucit ve çalışan, kira
Fuarları Deneyimli layan ve
En İddialı Girişimcilik hizmet
Yöneticiler Dünyasını
Öğretim verenler
Fakülteleri Anlayan
ve Özel Finans ve
Sektör İş Danışmanlk
Birliği Hizmet
Firmaları

9. What makes Silicon Valley special?
“Silicon Valley is a place where optimism, generosity, altruism and communities drive the behaviors
rather than individualism, egocentricity and cynism. The Valley places a premium on alternatives to
top-down, hierarchical sources of support. Governmental subsidy is seen as toxic to innovation
funded by private investors. Smart risks are the norm.”
- Georges Nahon
Orange Corporate VP North America & CEO Orange Labs
“Yet whether it was 1995 or 1999, 2003 or 2009 — optimism has been a constant in Silicon Valley.
And I think that’s what makes Silicon Valley special. Many argue that being the nexus of money (Sand
Hill Road), institutions of higher learning (UC Berkeley and Stanford University) and the technology
ecosystem is what makes Silicon Valley such a unique place. And while that might be true, what really
makes Silicon Valley special — to the point that it can’t be replicated anywhere else — is its relentless
optimism.”
- Om Malik
Founder of Giga Omni Media & Executive Editor of tech blog GigaOM
“There's a lesson here: startups beget startups. People who work for startups start their own. People
who get rich from startups fund new ones. I suspect this kind of organic growth is the only way to
produce a startup hub, because it's the only way to grow the expertise you need…. The first is that
you need time to grow a silicon valley…. The cycle time is limited by the time it takes a company to
succeed, which probably averages about five years.
- Paul Graham
Founder of Co-Founder of first web-based application Viaweb (1995) & Y Combinator (2005)

10. The Essence of Silicon Valley
VARIABLES GREAT MIX POOR MIX
Talent Creative Nerds Glamour Seekers
Support Wealthy Business Community Risk Averse Bureaucrats
Access/Proximity Angel/VC & Advisory Services Ivory Tower Funding & Consulting
Office Space Affordable Rent - Dense Sterile Technoparks - Remote
Universities Prominent Faculty - Active Mediocre Faculty - Passive
Personality Restored Old Neighborhood Cookie-Cutter Suburb
Entertainment Locally Owned Cafes & Bars National Chains & Night Clubs
Transportation Walk, Bike, Public Transportation Driving Commute
Attitude Friendly & Open-Minded Nervous & Suspicious
Landscape Sunlight & Nature Skyscrapers & Concrete
Energy Youthful & Liberal Stodgy & Conservative
Diversity Immigrants Welcome Immigrants Restricted
Labor Laws Easy Hiring & Firing Costly Hiring & Firing
Marketplace Large Domestic Market Limited Domestic Market
Taxation Low Capital Gains & Sales Tax High Capital Gains & Sales Tax
Values Imagination, Experience & Meritocracy Prescriptive, Entitled & Authoritative
Strategy Grow it organically Build it dogmatically

11. Silicon Valley Norms
• Pay It Forward Culture (Mentor, Network, Yatırım)
• Trust + Diversity + Meritocracy = Workable Ideas
• Mentorship (aka Elders) > Paternalism or Authority
• Experience > Failure (Celebrate Learning)
• Team = Superiors (Co-Create as Peers to Retain Talent)
• What’s Inside > What’s Outside
• Imagination + Experience > Education
• Networth = Network
• Özgürlük > Sadakat (start-up avg calışma süresi 18 ay mış)
• Master the Elevator Pitch & Early Customer Endorsement
• Numbers Matter (burn rate, hit rate, conversion rate, churn
rate, growth rate, stock options & valuation tools)

12. Business Model Canvas & The Pivot
ANA MÜSTERİ
FAALİYETLER İLİŞKİLERİ
İŞ DEĞER HEDEF
ORTAKLARI VAADİ KİTLE
ANA
KANAL
KAYNAKLAR
MAALİYET YAPISI GELİR KAYNAKLARI
www.businessmodelgeneration.com

13. Tobias Edström
Business Models Inc.
24 Mayıs 2012
Sabancı Center
www.iyigirisim.com

14. Success
WHAT PEOPLE THINK WHAT IT REALLY
IT LOOKS LIKE LOOKS LIKE