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Week 2 Presentation Emma Small

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Week 2 Presentation Emma Small

  1. 1. WEEK 2: NETWORKED SOCIETIES AND CONVERGENCE CULTURE EMMA SMALL 15305770
  2. 2. CONVERGENCE CULTURE Want to watch a movie? Buy a new pair of pants? Read a book? Book a holiday? Listen to the radio? Or even be able to listen to any song you want in any order you want.. Imagine being able to do all that from one single device? Convergence culture is the idea of brining all things together, in this case it is about brining different medias together for media convergence.
  3. 3. WHAT IS MEDIA CONVERGNECE? Every conceivable kind of information now comes to us all in one device. Convergence is when old and new media collide (Henry Jenkins). For example televisions and smart phones merging, you can now watch any tv show you desire whenever & where ever you want all from your phone in the palm of your hand.
  4. 4. SMART PHONES Your iPhone/Android/Samsung/Smart phone that you probably have sitting right next to you whilst reading this or you may even be using to view this presentation.. were first created to have one use, as a device to talk. Now days because of media convergence your phone is so much more than just a “phone”. It is a device that reaches out to so many different platforms of media and applications, expanding our reach into the internet and allowing us to engage with people and things never first thought imaginable.
  5. 5. WHY IS MEDIA CONVERGENCE HAPPENING? I believe that as a result of social cultures changing, media convergence has to happen to keep with times if businesses/industries want to keep their platforms going, for example newspapers going online and turning into smart phone applications. As our society is constantly looking to better the way that we engage with one another faster and easier and with lots fun and new options e.g. photo sharing (Snapchat, Instagram) that it is forcing technological progression to happen, therefore all different forms of media are merging into a single format which is now reachable through a single device. “MEDIA CONVERGENCE IS AN ONGOING PROCESS, OCCURING AT VARIOUS INTERSECTIONS OF MEDIA TECHNOLOGIES, INDUSTRIES, CONTENT & AUDIENCES” HENRY JENKINS
  6. 6. HENRY JENKINS ON CONVERGENCE CULTURE AND NEW MEDIA LANDSCAPES
  7. 7. MEDIA CONVERGENCE AND THE EFFECTS ON US? The aspects of how media convergence is shaping our online digital world was what I found the most interesting about this topic, how it has it’s negatives and positives within these networked societies that have emerged from convergence cultures. Pros -Media convergence has allowed us to make media a huge part of our lives -New technologies, business models, applications -Portable devices -Cheap -Easy to access information -Varity of choice -Able to express opinions -Quick -Deeper engagement with audiences/family/friends -Advertisements - One device -New ways for users to produce media Cons -Old media wastages, always wanting the latest ‘new media’ -Technological waste(environment) -Information overload -Cost $ -Accessibility/user friendly -Lack of skills -Internet connections -Media companies controlling everything you see -Your personal data becoming a commodity - Everything about you on 1 device, easy foe companies to find out data
  8. 8. EFFECTS OF MEDIA CONVERGENCE ON US ONLINE… PRIVACY? COMMODIFICATION? Throughout my research and readings into media convergence many of the discussions and aspects around the topic were related to the idea of privacy rights and commodification of personal data from being online and social media using. As media convergence involves a huge range of various platforms that are accessible from your smart phone or laptop there is so much personal information and data that is being consumed by different companies like the social media giant, Facebook, search engines like Google. Information that is constantly being consumed on a daily basis can be your personal bank details, addresses, income, your current location at times thanks to websites and apps that use GPS for geographical location tracking.
  9. 9. MEDIA CONVERGENCE IN EVERYDAY LIFE Media Convergence got me thinking about how all these different companies know so much about you just from your devices, and in a way it is because of media convergence, because we do have all this data in one place. It encourages personal data commodification as companies are able to shape your digital experience and create it to being exactly what they think you need and want online, so they can tailor everything you see and do to your personal ‘profile’, by showing you the right ads, in the right places at the right time in the hope that you are more likely to be attracted and become a consumer for these advertisements, resulting in a profit for the businesses and companies.
  10. 10. • Key concerns that are associated with the ongoing changes in our networked societies and media converging culture is the commodification of our personal data. Fears about privacy and anonymity. Although there are many people out there who have fears about sharing their personal data they share online, it is becoming hard to be able to be active on social media, apps and websites without your basic information being collected and used for research • I believe that as we live in such a networked online society/world it is hard to stay out of it and I think that these networking sites are not necessarily exploiting us, they are helping us to provide the content and adverts that are accustomed to our personal lifestyles based on what we do on the internet. Personally, with my use on Facebook there has been many moments when I have realized how surprisingly well-targeted my Facebook's ads are to myself, and I’m sure many of you have experienced this too. • Commodification of our personal data is challenging the social norm of privacy online. “A desire for privacy is no longer the "social norm, people have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people”. (Zuckerberg) This social norm is something that has been evolving over time, as the amount of social media and websites that ask for personal information, is always on the increase. • The challenge that many of us have today with personal data commodification is being able to have a good balance with sharing information about ourselves online and in return these websites ideally being able to providing tools and advantages for us to use to enhance our online digital experience with their apps and websites from our data that they retrieve from us. • The concern with anonymity, is that people feel they are losing their right to able to be anonymous online, but with our culture being an online society, constantly choosing to be engaged in digital culture, it is resulting in their being less of a chance of staying anonymous online.
  11. 11. Figure 1: This is an audience commodification process model, which aids to understand how audiences, media and advertisers work with each other to access and use our data. (Kang & McAllister, 2011)
  12. 12. CONCLUSION/DISCUSSION Overall I believe that media convergence has been good for our society as it has blurred the traditional barriers between media producers and users as it allows users to be producers on all types of media platforms by creating and distributing content, communicating, engaging and all whilst being able to do so from generally a single device. Allowing us to be a generation of ’Prosumers’ via Snapchat, Instagram, Facebook, Twitter we can express our opinions and edit and create our own forms of media. For myself as an active social media/online user, media convergence has contributed to things such as data commodification occurring. But even if our data is being commodified in some way it still is to the benefit of us as we are getting a tailored internet experience, just as we would like to see it to meet all of our needs and wants. Do you think that media convergence and personal data commodification are linked too? and have you ever experienced it online across different media platforms ? What are your other thoughts/opinions, do you agree or disagree with anything I’ve said? Would love to hear! Let me know in the forums 
  13. 13. References • Jara, Barbara. (2017, February, 24). Privacy Analyzer: Media Convergence in everyday life. Retrieved from: https://www.youtube.com/watch?v=lknG8hdncTE • Jenkins, H. (2006) Convergence Culture: Where Old and New Media Collide. New York, London: New York University Press, pp. 1-24. • Jenkins, H. (2009, September 21). Henry Jenkins on convergence culture and new media landscapes. Retrieved from: https://www.youtube.com/watch?v=ibJaqXVaOaI • Kang, H., & McAllister, M. P. (2011). Selling You and Your Clicks: Examining the Audience Commodification of Google. Pennsylvania State University . • Zuckerberg, M. (2015, October 1). The price of free: how Apple, Facebook, Microsoft and Google sell you to advertisers. Retrieved from PC World.

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