2. Codes and conventions of DPS..
• Layout is usually in columns (average 3 or 4)
• One main image usually a whole page, but
sometimes it can be the whole double page spread
with text on top of it. Also, sometimes the image
bleeds across the page divide. It’s a striking image!
• Headline is the largest text and again, often bleeds
across the divide commonly use puns. Title also
usually on one line. They also don’t tell you what the
article is about. They’re striking and grab the
audiences attention.
3. • Standfirst (basically an introduction to the article) it
explains what the article is about. Always positioned
under the headline.
• Drop capital is often used at the start of the article.
Used to show where the article starts. Other
techniques are also used E.g. Capitals, bold and
colour for the first few words or first line.
• Breaking up a page of text with inserts E.g. Quotes or
pictures makes the article more attractive to read.
• Sometimes quotes are laid on the picture and
colourful or bold text is used to break up the text.
• First paragraph is the most important because it
must grab the audiences attention.
4. • Byline – Line of the text telling you who wrote the
article and there is also photographer credit.
• Website address is included, along with page
number, title and issue date.
• The strapline at the top indicating what the feature is
E.g. reviews and interviews.
• Images usually have the direct address.
• There is a simple, consistent colour scheme.
• The layout links the two pages together to create a
coherent DPS.
• The article is quite informal and the personality of
the journalist comes through and first person is often
used. (I)