The survey results show that the target audience for the magazine is teenagers aged 18-24 who prefer rock music genres like indie and alternative rock. Most respondents were female so the magazine should appeal to both males and females. The magazine will focus on interviews with popular rock bands and include information on upcoming music festivals and events. It will have a monthly publication schedule and feature vibrant colors and an organized layout with the main image on the cover drawing readers in. The content will provide what readers want - band interviews and information to keep them informed on the music genre.
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Survey monkey analysis
1. Question 1
From my survey I can see that the most common age group were the Under 18’s. As well as this the
only people who answered were the younger generation, as you can see the only ages ranges filled
in are the Under 18’s and the age range 18-24. There are no people aged higher than this. This
means that my magazine will be aimed towards teenagers. Meaning that my magazine can include
informal language and other types of media within such as apps and games etc. My magazine can
also include new upcoming bands and artists as the younger generation are generally interested in
new aspects of music. My results, However may be slightly biased because my media class did
answer the survey and all of them are under 18. But I did also include a link on my blog so people
who have answered from there stop my results from being too biased. As anyone on the internet
can answer from my blog.
2. Question 2
From my results I can see that those who answered were generally female. However, males did
answer the survey. My results are biased because my media class does consist of more females
than males so my results represent the class. So because both genders did answer I am going to
make my magazine appeal to both males and females. I will do this by including images of males
and females inside the magazine- On the double page spread etc. And by making the colour
scheme appeal to both by using vibrant colours that are not associated with males or females. Just
using general colours that would appeal to the younger generation. As well as this I will use a font
which attracts both genders. I will choose one which looks young which reflects the audience.
3. Question 3
From this question I can see that my audience prefer Indie rock the most out of the choices
given. Coming up second we have Rock. This means that my magazine will be based on the Rock
genre. Within the rock genre we have different types such a alternative and indie. This genre will
fit best because different people in my survey liked different aspects of rock. And by focusing my
magazine on all of them it means my audience will have all the aspects of rock they like within.
This benefits all my audience. I can also see that a fair amount liked “other” so this means that I
could include festival advertisements as festivals tend to have different types of music in them.
This means that all my audience will benefit in some way because the festivals will include all
genres for everyone.
4. Question 4
Question 4 shows that when my audience first look at a magazine they notice the main image
first. This is by far the most popular answer. Meaning that when I make my magazine I shall make
my main image intriguing in some way, I could make sure it is large so it is noticeable and also
could include props to grasp the audiences attention. Props such as a guitar would fit well as
Rock is the genre of my magazine. Musicians would notice the instrument and know what type of
genre the magazine is about. So they would pick up the magazine and read it. The guitar would
draw in the right audience. The colour scheme was the second most popular answer. This means
that I will make sure the colours used stand out because my audience do look for the colours. So I
would use vibrant colours to attract my audience.
5. Question 5
The most popular colour scheme was Vibrant. This is good because from the previous questions I
found that vibrant would be the most fitting colour choice. The colours I will use will draw in the
younger generation and both genders. But the colours used will also be fitting to the genre I am
going to do- Rock. In Rock magazine vibrant is the most common colour scheme so this choice links
in well with my genre. I will use colours such as red, yellow, orange etc. Because these colours are
vibrant and eye catching as well as being neutral colours because they are not aimed towards a
certain gender. Neutral was a second choice. And I could use calmer not so bright colours inside my
magazine.
6. Question 6
The most popular content that my audience want is Interviews. So this means my magazine will
consist of some band interviews. I could include interviews on double page spreads with a large
image of the band on the top of the page. So when readers flick through they will see the band and
read the article. I will include many interviews inside the magazine all artists who play different
aspects of rock so one article of a indie rock band and another on a heavy rock band. This means my
audience will have interviews of bands on the aspect of rock they like best. Upcoming events was
close behind the interviews. This means that I will also include upcoming events such as festivals and
gigs for this genre.
7. Question 7
Question 7 shows that the most preferred band was Arctic Monkeys. Arctic Monkeys are an Indie
Rock band so this means that I will include more information and content towards Indie Rock. For
example, More interviews for Indie rock bands as Indie rock is the most popular. Red Hot Chili
Peppers was close behind. They are a rock band so this fits in well with my genre because the genre
of my magazine will be rock. Biffy Clyro is less known so this shows that my audience prefer well
known artists. Meaning I will do band interviews of well known artists as my audience would like to
know about the bands they do know rather than newer or less known artists. However, some did
chose this band so this means I will include some content on bands which may not be so popular.
This is so all my audience will be interested in my magazine.
8. Question 8
Monthly was the most popular option here. This means that I will produce my magazine monthly.
This is good because you will not run out of bands to interview like you would if you did it weekly.
By producing it monthly the audience will be more willing to buy the magazine because it is not out
every week this means that the magazine will have a higher readership/circulation because the
audience will most definitely buy it. It will also be cheaper for the audience to buy monthly rather
than weekly and this is good because the audience are younger and may not be able to afford a
magazine every week. So this time scale fits well with the age range.
9. Question 9
Question 9 shows that the audience prefer a more organised layout of the magazine. This means that
my front cover will not include loads of advertisements and wont be full of information. It will be more
organised and neat. With just the right amount of information on the front to draw in the audience.
This means that the main image will be the most noticeable part of the front cover rather than the
words. This links with a previous question as the main image was the most eye-catching aspect of a
magazine front cover to my audience. This idea of an organised magazine fits in well with my
audience. Inside the magazine will also be organised and neatly set out. This makes it easier for the
audience to read the articles. And makes it easier for them to find what they are looking for.
10. Question 10
Question 10 shows that the reason my audience buy magazines is to see band interviews. This links
with question 6 as my audience said that they would like this to be included within the magazine.
Obviously because this is the reason they buy magazines. This means I shall include band interviews.
The audience also buy magazines to be informed- This could be to be informed on upcoming
events/gigs, and also to be informed on music chart information. As some of the respondents did say
they would like a music chart. This means that I shall include lots of information about the genre of
music so my audience can be informed.