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People, Principles and
Pragmatism
Agile Manchester 2017
Emily Webber
@ewebber
emilywebber.co.uk / tacitlondon.com
Hello, I’m Emily
@ewebber
@ewebber
An alternative to
documentation driven,
heavyweight software
development processes
4 statements
12 principles
@ewebber
16 years on,
what’s changed?
@ewebber
@ewebber
How many of
you are working
in an agile
organisation?
4,872 agile books
results from search of “agile” books on Amazon UK
@ewebber
438,017
certified scrum masters
5th May 2017 Scrum Alliance Directory
@ewebber
3,050,505
agile practitioners
results for agile on LinkedIn people search
@ewebber
Only 7% of CIOs say
Agile has never failed
them
@ewebber
computing.co.uk/ctg/news/3009602/more-than-half-of-cios-have-lost-confidence-in-agile-it-projects
halfarsedagilemanifesto.org
@ewebber
halfarsedagilemanifesto.org
@ewebber
halfarsedagilemanifesto.org
@ewebber
halfarsedagilemanifesto.org
@ewebber
halfarsedagilemanifesto.org
@ewebber
halfarsedagilemanifesto.org
@ewebber
PhotobyRufino
@ewebber
@ewebber
There is
no magic
wand
@ewebber
People
@ewebber
People
NOT RESOURCES
Individuals and interactions 

over 

processes and tools
@ewebber
agilemanifesto.org
Individuals and interactions 

over 

processes and tools
@ewebber
agilemanifesto.org
their
*
* It’s really about 

the interactions
between individuals
@ewebber
@ewebber
PhotobyJackAmick
@ewebber
Margaret Heffernan
Forget the pecking
order at work
PhotobyJackAmick
@ewebber
“individually productive
chickens only achieved
their success by
suppressing the
productivity 

of the rest.”
Photobytom_bullock
It’s not about 

individual
superstars
@ewebber
IllustrationbyPaulDowney/PhotobyGDS
@ewebber
Photobysholt
“Human communities
can develop a sort of
collective intelligence
that is greater than
the members’
individual
intelligence”
Alex Pentland 

Social Physics
@ewebber
@ewebber
+ + ≠+
IQ IQ IQ IQ
IQ
@ewebber
Attributes of smarter teams
Social perceptiveness
Evenly distributed
communication
Flow of ideas and
social learning
within teams 

builds its collective
intelligence
@ewebber
The role of diversity in
making great teams
@ewebber
@ewebber
All
male
solo
female
majority
male
50/50 majority
female
solo
male
All female
Team gender composition
Meancollectiveintelligence
error bars 95% confidence interval
-0.5
Average
CI
0.5
1.0
1.5
2.0
ProfessorsWoolleyandMaloneetall
“Homogeneous group are more
likely to display a self-serving bias
for their group’s performance than
racially diverse ones”
Apfelbaum, E. P.; Phillips, K. W.; Richeson, J. A.
Rethinking the Baseline in Diversity Research: Should We Be Explaining
the Effects of Homogeneity?
@ewebber
Photobygomagoti
iplayoldgames.tumblr.com/p
Group think leads to
dysfunctional
decision making
@ewebber
@ewebber
Insular teams can
become echo
chambers
@ewebber
Effectivenessofateam
Performance
Forming
Norming
Storming
Performing
Tuckman's model of group development
Dorming
@ewebber
Effectivenessofateam
Performance
Norming
Storming
Performing
Tuckman's model of group development
Dorming
Forming
@ewebber
@ewebber
Industry
Organisation
@ewebber
Community
of practice
Industry
Organisation
@ewebber
Community
of practice
Balance the need for
team cohesion with the
need for new and
dissenting opinions
@ewebber
Create chances for
people to talk to
other people
@ewebber
Photobyromanaklee
Build projects around
motivated individuals
Give them the environment and
support they need, and trust 

them to get the job done
@ewebber
agilemanifesto.org/principles.html
PhotobyJonathan
@ewebber
@ewebber
MANAGEMENT
Customers
Mgmt
Employees working
with customers
All other
employees
@ewebber
UPSIDE DOWN MANAGEMENT
Customers
Mgmt
Employeesworking
withcustomers
Allother
employees
@ewebber
THE TIMPSON RULES
1. Look the part and put the money in the till
2. You can do anything else to best serve
customers
1. Look the part and put the money in the till
2. You can do anything else to best serve
customers
• You can spend up to £500 to settle a
customer complaint (without
management authorisation)
• Charge whatever you like – the price list
is a guide only
@ewebber
THE TIMPSON RULES
@ewebber
@ewebber
PhotobyRufino
“All Timpson
colleagues get their
Birthday off. We
believe that nobody
should have to work
on their Birthday!”
timpson.co.uk/about/careers-at-
timpson
PhotobyJonathan
“Standards should
not be forced down
from above but
rather set by the
production workers
themselves.”
Taiichi Ohno
@ewebber
What does an
empowered team
look like?
@ewebber
Empowerment through
• open communication
• chances to improve (idea flow and social
learning)
• safe to experiment
• clear direction
• responsibility for decisions and actions
@ewebber
@ewebber
• It’s about interactions
• diversity makes things better
• teams need to be trusted
People
@ewebber
Pragmatism
Photobysholt
Dogmatism
the tendency to lay
down principles as
undeniably true,
without
consideration of
evidence or the
opinions of others.
@ewebber
PhotobAnjaPietsch
@ewebber
Business
Transformation
@ewebber
everything 

is awesome
where we

started
Now
@ewebber
Some people just
like the status quo
Five reasons 

why people 

resist change
@ewebber
Photobysholt
“Uncertainty
can cause more
stress than
inevitable pain”
ucl.ac.uk/news/news-articles/
0316/290316-uncertainty-
stress
@ewebber
PhotobyJethroTaylor
Small steps
to get into
the habit of
changing
(it gets easier)
@ewebber
Photobysholt
They have
learnt that
things can’t
change
(Learned
helplessness)
@ewebber
Photobysholt
PhotobyAlexeyIvanov
Create a safe to
experiment
environment
@ewebber
Photobysholt
Change
means
learning
new skills
@ewebber
Photobysholt
Make it easy
for people to
learn what
they need to
know
@ewebber
Photobysholt
Telling
people to
change is not
same as them
wanting to
change
@ewebber
PhotobyAnne
@ewebber
https://www.youtube.com/watch?v=9ACi-D5DI6A
youtube.com/watch?v=9ACi-D5DI6A
@ewebber
https://www.youtube.com/watch?v=9ACi-D5DI6A
youtube.com/watch?v=9ACi-D5DI6A
@ewebber
https://www.youtube.com/watch?v=9ACi-D5DI6A
youtube.com/watch?v=9ACi-D5DI6A
@ewebber
https://www.youtube.com/watch?v=9ACi-D5DI6A
youtube.com/watch?v=9ACi-D5DI6A
People need to
want to change
@ewebber
@ewebber
https://www.youtube.com/watch?v=9ACi-D5DI6A
youtube.com/watch?v=9ACi-D5DI6A
@ewebber
https://www.youtube.com/watch?v=9ACi-D5DI6A
youtube.com/watch?v=9ACi-D5DI6A
@ewebber
https://www.youtube.com/watch?v=9ACi-D5DI6A
youtube.com/watch?v=9ACi-D5DI6A
@ewebber
https://www.youtube.com/watch?v=9ACi-D5DI6A
youtube.com/watch?v=9ACi-D5DI6A
@ewebber
https://www.youtube.com/watch?v=9ACi-D5DI6A
youtube.com/watch?v=9ACi-D5DI6A
Don’t tell people to
change, talk about
the benefits
@ewebber
Photobysholt
They have
been through
so much
change already
(and nothing 

has changed)
@ewebber
@ewebber
Don’t give too
many different
messages
(and don’t mention
the “a” word)
@ewebber
@ewebber
Remember 

change is hard
Evolution or 

revolution
@ewebber
@ewebber
SATIR CHANGE CURVE
Avoid Chaos
(unless you need a revolution)
@ewebber
@ewebber
• be sensitive that change is hard
• don’t create a revolution unless you
need one
• balance aspiration and pragmatism
Pragmatism
The goal isn’t 

to do agile
(the goal is to make great
products and services)
@ewebber
@ewebber
Thank you
Emily Webber
@ewebber
emilywebber.co.uk / tacitlondon.com

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