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Capability profile mapping

(and a bit of a case study)
Emily Webber
@ewebber
MapCamp 2019
Hello. I’m Emily
Emily Webber
@ewebber
We want to understand the skill
level of people across the
organisation
Emily Webber
@ewebber
What is your skill level 

as a product manager?
1. I am an expert (stand up)
2. I need some training (hand up)
3. I need full training (sit down)
Emily Webber
@ewebber
You’ll only 

get a pay rise 

if you say 

you’re an
expert
What is your skill level 

as a product manager?
1. I am an expert (stand up)
2. I need some training (hand up)
3. I need full training (sit down)
Emily Webber
@ewebber
You’ll only 

get a pay rise 

if you say 

you’re an
expert
You won’t
get any training
unless you say
you need it
now
Emily Webber
@ewebber
Huh?
Emily Webber
@ewebber
Approaching this
differently, Capability
profile mapping
Skills ≠ capabilities
Emily Webber
@ewebber
Skills
Abilities that people can learn,
develop and demonstrate
Emily Webber
@ewebber
Emily Webber
@ewebber
Capabilities
The application of
knowledge, skills
and experience and
to achieve an
outcome
Knowledge
SkillsExperience
(incl. local)
Capability
Emily Webber
@ewebber
Practice Team
The lenses for capability profiles
Individual
Emily Webber
@ewebber
Practice
Team
Individual
Now
0-6 months
Next
~ 6 -24 months
Future
~ 2 - 5 years
Needs and wants
for now
Needs and wants to
stay current and
develop
Needs and wants to
progress
Needs to meet 

current delivery
outcomes
Needs to 

meet roadmapped 

delivery outcomes
Current needs 

from the
organisation
Upcoming needs 

from the 

organisation
Future needs from 

the organisation
Emily Webber
@ewebber
Mapping the capability
profile for a practice
Practice
Team
Individual
Now
0-6 months
Next
~ 6 -24 months
Future
~ 2 - 5 years
Needs and wants
for now
Needs and wants to
stay current and
develop
Needs and wants to
progress
Needs to meet 

current delivery
outcomes
Needs to 

meet roadmapped 

delivery outcomes
Current needs 

from the
organisation
Upcoming needs 

from the 

organisation
Future needs from 

the organisation
Emily Webber
@ewebber
Getting the right people involved
Emily Webber
@ewebber
Emily Webber
@ewebber
Communities of practice
How you do it
Whatyoudodaytoday
Programmes / teams Programmes / teams
Communities

of practice
PhotobyJonathan
Identifying needs: 

The practice capability
profile workshop
Emily Webber
@ewebber
Part 1: 

What you do (3 questions)
In your role…
• What do you do day to day?
• What don’t you do that you think you should?
• What do you do, that you think you shouldn’t?
Emily Webber
@ewebber
Part 2:
What are the themes?
Emily Webber
@ewebber
Part 3:
What skills do we need to do 

these things well?
Emily Webber
@ewebber
Lots of 

post-it notes
and some
repeated
skills
Emily Webber
@ewebber
We iterated the
profile until it
was ready to
send to people
to consider
Emily Webber
@ewebber
Emily Webber
@ewebber
Understanding the
current condition
Emily Webber
@ewebber
Assessing skills and capabilities
I have no
experience
I can follow
others
I can do it on 

my own
I can lead 

on this
★ I want to develop this skill
Emily Webber
@ewebber
Dunning-Kruger effect (a cognitive bias)
Confidence
Capability
Emily Webber
@ewebber
Skills
Deliberate practice
and learning how to
apply those concepts
Experience
Practice over time in
different contexts,
including specific
local experience
Knowledge
Learning and
understanding
theoretical concepts
Knowledge
SkillsExperience
(incl. local)
Capability
Emily Webber
@ewebber
The outputs looked a bit like this
Emily Webber
@ewebber
And much longer
Emily Webber
@ewebber
Capability graph
1 2 3 4
Emily Webber
@ewebber
Capability graph
1 2 3 4
A rolled up view allows us 

view the practice capability
profile, without it being
about benchmarking
individuals
Emily Webber
@ewebber
Emily Webber
@ewebber
Using the profiles to 

move the practice
forward
From: 

Isolated individuals and training
budgets
To: 

A collection of connected
specialists who take responsibility
for their collective capability
Emily Webber
@ewebber
Communities jumped
straight into discussing
how to fill the gaps
Emily Webber
@ewebber
PhotobyJonathan
We created some
practice capability
plans
Emily Webber
@ewebber
A helpful reminder !
Emily Webber
@ewebber
Emily Webber
@ewebber
Learning new
skills and
growing
capability is
not all about
formal
training
Emily Webber
@ewebber
There are lots of different routes
• Self-directed (blogs, books, forums, MOOCs)
• Coaching and mentoring
• Training (internal, external)
• Communities of practice
• Conferences, meet-ups
• Contextual and experiential (pairing, deliberate
practice)
Emily Webber
@ewebber
PhotobyJonathan
“collaborative peer learning group(s)
… develops critical thinking, along
with problem-solving, interpersonal
and communication skills.”
Dev Ralhan, Co-founder and CEO, Next Education
India Pvt Ltd.
Emily Webber
@ewebber
Where else can these profiles be used
• understand and updating job descriptions
• feed into career paths and learning pathways
• a foundation for personal learning objectives
• seeing the overlaps and opportunities
between roles
Emily Webber
@ewebber
Emily Webber
@ewebber
The lenses for capability profiles
Future
~ 2 - 5 years
Next

~ 6 -24 months
Now
0-6 months
Practice
TeamIndividual
Skills and capability maps
are brilliant, as long as they 

are usable
Emily Webber
@ewebber
Emily Webber
@ewebber
Thank you.

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Capability profile mapping at Map Camp 2019