2. Initial ideas - Genre
■ Core genre: Drama
■ Sub-genre : melodrama in that the events are less ‘everyday’ than normal drama films
■ Theme: Coming of age film
■ Audience:Teenage audience
■ Format of production: Independent, low budget film
5. Narrative ideas
■ Core idea: a narrative relating to doppelgangers/lookalikes
– Idea 1:Teen girl finds out that her twin sister was taken whilst on a family holiday aged 7.
Decides that she wants to find out if she is still alive. Finds a picture of a girl that looks
like her online and sets out on a journey to find her. Plot twist that when she finds her the
girl already has a life and doesn’t want to come home etc.
– Idea 2: Girl is writing a blog to put towards her english portfolio for university.Trying to
find a story to write about. Comes across quote on the internet that states that we all
have 7 other people in the world that look like us. Finds a website to send her photograph
to – sets out to find her doppelganger whilsst also writing an article
6. Target audience
■ Primary target audience: young adults (both male and females) aged 13 – 25 with a
particular interest in drama films
■ Secondary target audience – females aged 12 – 30 (because of the femal protagonist)
■ Films that already have this established target audience:
7. Targetting a teenage audience
■ Appeal to a teenage audience through narrative/themes that audience can sympathise
with
■ Film trailer has stereotypical teenage characters that are easily relatable to by
teenagers
■ Content of film has to match personal culture of teens
