1 Pixel to the Left: Why Visual Design Details Matter

•

45 gostaram•5,247 visualizações

Although we have all heard someone passionately declare, “UX is not UI,” visual design is a fundamental part of the user experience. Good design is in the details. It builds trust. It creates hierarchy of information. It makes buttons look clickable. It has the power to transform a functional experience into a delightful experience. So how we can ensure that the visual details we design are brought to life as intended? Can moving an object 1 pixel to the left really make a difference? In an attempt to find a common language between designers and developers, we will discuss what details are worth fighting for versus when to let go.

Design Tecnologia

1 Pixel to the Left: !
Why Visual Design
Details Matter
Emily Rawitsch
@rawitsch #MadPlusUX

The characters and events
depicted in this story are
ﬁctitious. Any similarity to "
actual persons, living or dead,
is purely coincidental.

Wrong font!!!
Text should
be #333333
Text should not be all caps
Where are the round corners?
Too small
Align left
Spacing does not match the comp
Align left
Alignment point

Why do visual design
details matter?!
How can designers and
developers work together
more effectively?!

Who cares if the
little design details
are a bit off?

Aesthetics have a
direct impact on
the user experience
and the success of
businesses.

“
Attractive things work !
"better. Pleasing things are "

easier to learn and"

produce a more "

harmonious result.”

DON NORMAN
Norman, D. A. (2002). Emotion and design: Attractive things work better. Interactions Magazine, ix (4), 36-42.

Negative Aﬀect 
Easy tasks feel difﬁcult
Positive Aﬀect  
Difﬁcult tasks feel easy

50 milliseconds!
Lindgaard, Fernandes, Dudek, & Brown, 2006

The role of visual complexity and prototypicality regarding ﬁrst impression of websites. Tuch, Alexandre ; Presslaber, Eva ; Stöcklin,
Markus ; Opwis, Klaus ; Bargas-Avila, Javier. International Journal of Human-Computer Studies, 2012, Vol.70(11), pp.794-811
Simple
(low complexity)
Familiar
(high prototypicality)

Easier to Read
Lorem ipsum dolor sit amet, consesur adipiscing elit.
Praesent in porta feugiat non a sapien curabitur semper.
•  Nunc fermentum ligula lectus bibendum commodo.
•  In dium mauris eget arcu aliquet scelerisque.
•  Cras commodo risus dui, ut aliquet arcu pulvinar.
Harder to Read
Lorem ipsum dolor sit amet, consesur adipiscing elit. Praesent in porta feugiat
non a sapien. Curabitur semper mollis neque. Nunc fermentum ligula lectus
bibendum commodo. In dium mauris eget arcu aliquet scelerisque. Cras
commodo risus dui, ut aliquet arcu pulvinar eget. Curabitur eu laoreet nibh.

63 companies identiﬁed as effective users of design
outperformed the FTSE 100 index by 200%!
The Design Council, The Impact of Design on Stock Market Performance: An Analysis of UK Quoted Companies 1994-2003, 2004

How can designers
and developers
work together
more effectively?

Photoshop
HTML & CSS
Add Context!
EXPLAIN WHY!

≠! HTML !
+ CSS!
Empathize!
UNDERAND EACH OTHER’S LANGUAGE!

≠! “Like”!Design!
Empathize!
UNDERAND EACH OTHER’S LANGUAGE!

Design specs +
deliverables should
be easy to use.
Make it Easy!
REFINE THE PROCESS!

Visual details
matter — when
they matter.
Stay Objective!
THINK BIG PICTURE!

Your Browser Stats!
Chrome Desktop! 22.4%!
Firefox Desktop! 22.2%!
Safari iPad! 14.9%!
IE Desktop! 14.0%!
Safari Desktop! 9.9%!
Site Analytics

Reality often
astonishes theory
and assumption

Remember:
-  Details inﬂuence usability, ﬁrst
impressions and perceptions
-  Experience should be easy for
users and developers
-  You can’t over-communicate
-  Data is your friend

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1. 1 Pixel to the Left: ! Why Visual Design Details Matter Emily Rawitsch @rawitsch #MadPlusUX

2. Strategy + Research + Design! @rawitsch

3. Design Strategy! User Research! Information Architecture! Wireframes! Interaction Design! Usability! Brand Consistency! Visual Design! Copywriting! Prototyping! Design Evangelism! UI Guidelines!

4. Design Strategy! User Research! Information Architecture! Wireframes! Interaction Design! Usability! Brand Consistency! Visual Design Copywriting! Prototyping! Design Evangelism! UI Guidelines!

5. Can you spot the difference?

6. Once upon a time…!

7. The characters and events depicted in this story are ﬁctitious. Any similarity to " actual persons, living or dead, is purely coincidental.

8. Vince! the visual designer

9. Debbie! the developer

10.

11.

12. Before After

13. ?

14.

15.

16. ?

17.

18. Wrong font!!! Text should be #333333 Text should not be all caps Where are the round corners? Too small Align left Spacing does not match the comp Align left Alignment point

19. VS!

20. Why do visual design details matter?! How can designers and developers work together more effectively?!

21. Who cares if the little design details are a bit off?

22. Aesthetics have a direct impact on the user experience and the success of businesses.

23. “ Attractive things work ! "better. Pleasing things are " easier to learn and" produce a more " harmonious result.” DON NORMAN Norman, D. A. (2002). Emotion and design: Attractive things work better. Interactions Magazine, ix (4), 36-42.

24. Negative Affect  Easy tasks feel difficult Positive Affect   Difficult tasks feel easy

25.

26. 50 milliseconds! Lindgaard, Fernandes, Dudek, & Brown, 2006

27.

28.

29.

30. The role of visual complexity and prototypicality regarding ﬁrst impression of websites. Tuch, Alexandre ; Presslaber, Eva ; Stöcklin, Markus ; Opwis, Klaus ; Bargas-Avila, Javier. International Journal of Human-Computer Studies, 2012, Vol.70(11), pp.794-811 Simple (low complexity) Familiar (high prototypicality)

31. Create Account Create Account

32. Easier to Read Lorem ipsum dolor sit amet, consesur adipiscing elit. Praesent in porta feugiat non a sapien curabitur semper. •  Nunc fermentum ligula lectus bibendum commodo. •  In dium mauris eget arcu aliquet scelerisque. •  Cras commodo risus dui, ut aliquet arcu pulvinar. Harder to Read Lorem ipsum dolor sit amet, consesur adipiscing elit. Praesent in porta feugiat non a sapien. Curabitur semper mollis neque. Nunc fermentum ligula lectus bibendum commodo. In dium mauris eget arcu aliquet scelerisque. Cras commodo risus dui, ut aliquet arcu pulvinar eget. Curabitur eu laoreet nibh.

33. Gestalt Principles

34. $ $ $!

35. 63 companies identiﬁed as effective users of design outperformed the FTSE 100 index by 200%! The Design Council, The Impact of Design on Stock Market Performance: An Analysis of UK Quoted Companies 1994-2003, 2004

36. How can designers and developers work together more effectively?

37. VS!

38. Design! Develop! Test! Analyze! Gap

39. Communicate! EARLY & OFTEN!

40. Communicate! IN PERSON!

41. Photoshop HTML & CSS Add Context! EXPLAIN WHY!

42. ≠! HTML ! + CSS! Empathize! UNDERAND EACH OTHER’S LANGUAGE!

43. ≠! “Like”!Design! Empathize! UNDERAND EACH OTHER’S LANGUAGE!

44. Design specs + deliverables should be easy to use. Make it Easy! REFINE THE PROCESS!

45. Layered Photoshop File

46. UI Style Guide

47. In-Context Annotations

48. Clickable Prototype

49. Co-Design (work together in person)

50. Use Actual HTML and CSS

51. Visual details matter — when they matter. Stay Objective! THINK BIG PICTURE!

52. Your Browser Stats! Chrome Desktop! 22.4%! Firefox Desktop! 22.2%! Safari iPad! 14.9%! IE Desktop! 14.0%! Safari Desktop! 9.9%! Site Analytics

53. Reality often astonishes theory and assumption

54. A-B Testing

55. Usability Testing

56. Prioritize the Priorities

57. 1px!

58. Remember: -  Details inﬂuence usability, ﬁrst impressions and perceptions -  Experience should be easy for users and developers -  You can’t over-communicate -  Data is your friend

59.

60. user!

61. Thank you!! @rawitsch #MadPlusUX

1 Pixel to the Left: Why Visual Design Details Matter

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