Smatbeba is an on-demand cargo delivery platform that links cargo owners with delivery drivers.

1. Smatbeba Pitch Deck
Nairobi, Kenya.
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2. Smatbeba is an on-demand cargo delivery and hailing
application and web-interface that links cargo owners
to delivery drivers..
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3. Vision Statement
 Delivery and movement of goods in Kenya is a multi-million
dollar industry that is waiting to be tapped.
 Smatbeba provides a smarter way to increase efficiency
 We promote visibility, productivity and trust.
 Majority of Kenyans rely on services that maximize their
productivity.
 We aim to make transportation effortless, fair, and convenient
through mobile technology
 We are a one stop-shop to any size of cargo delivery!
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4. Road Transport in Africa
 As Africa’s economy and population continues to explode,
transportation is inevitable.
 In such a population, people need to have a reliable delivery
services.
 Due to congestion in the cities, the middle and high-class has
adopted online shopping.
 With this change of lifestyle, Smatbeba is their solution.
 Forecasts reveal that the demand for delivery services will
double across Africa in the next ten years.
 This will be a direct consequence of increased economic and
commercial activities everywhere on the continent.
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5. Real-time On-demand
tracking
 We provide 100% real-time tracking.
 Our customers can worry less about the safety of their
goods.
 Geo-location tracking sends automatic alerts to
Smatbeba and its customers about driver location and
time of delivery.
 Complete transparency reduces overhead and
bottlenecks and boosts customer efficiencies.
 Faster delivery services for those in busy traffic areas or
away from town.
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6. Driver availability
 Manage delivery updates( dispatched, in-transit, arrival,
delivered times)
 Automated alerts when drivers are behind schedule
 Using GPS to optimize delivery times and schedules
 Providing updates on road and weather conditions
 Elimination of driver down-time and less paperwork.
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7. Problem
 Currently brokers and middlemen charge
commissions
 Inefficiencies in delivering goods
 Uncoordinated arrivals,
 Long waiting time fees and other unnecessary
charges
 Possible loss of cargo/goods
 Overpricing to struggling businesses
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8. Solution
 Real-time package tracking
 Centralized access to available drivers
 Same-Day-Delivery.
 On-Demand improves speed and provides the ability to find additional
packages that needs to be moved in whatever area a driver may be.
 Increase in revenue and reduction in downtime
 Less fuel consumption
 The world is going On-Demand, so its no surprise that on-demand
philosophy is being applied to the transportation industry.
 Efficient way of matching consumers with service providers.
 While brokers are essential, the way they do business is woefully
inefficient. Brokers rely on making phone calls but On-Demand use
mobile phones and are available at any-time.
 More jobs opportunities and business growth
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9. Market Validation
 Sendy’s 1 million total users within 1st year shows how
huge the market is and Sendy is currently overwhelmed.
 Online food delivery is rising among the middle and upper
class Kenyans.
 Online shopping is gaining popularity due cheaper internet
rates.
 Long distance cargo delivery from the port of Mombasa is
moved approximately 60% by trucks.
 Small traders deliver goods daily.
 Farmers deliver their produce to the markets or directly to
the consumers.
 Over a million delivery vehicles and bikes in the Kenyan
roads.
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10. Market Size
 1 billion tones of goods are moved annually across Kenya.
 About 100,000 motorbikes operate in Nairobi alone
 Over a quarter of a million vehicles can be utilized for delivery
services
 Road transport is the primary mode of transport in Kenya
 There are over 5 million active online users
 Eating healthy requires buying food from the farmers markets.
 Delivery of small packages is everyday life especially for small
businesses.
 People ordering food from their favorite restaurants can now
have it delivered at their doorstep.
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11. Competitor overview.
 General Analysis
 Some of the
direct competitors
possess
significant
resources in terms
of fleet sizes and
the market share
they possess.
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Special Attention
It is only Sendy that has
embraced the app-based hailing
service while the rest are more
traditional in their approach.
In addition, Sendy has placed a
lot of emphasis on the
motorcycle aspect of business
with few units in other
categories such as Lorries, vans,
pickups and Tuk-Tuks.

12. Competitors
 Sendy’s
 FedEx
 Jumia
 Uber
 Kenya Postal Corporation
 Infama,
 Metro logistics
 G4S, Kenya Postal Corporation
 Wells Fargo
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13. Competitors Advantage
Key Advantages against Sendy
 Smatbeba offers a competitive advantage by
presenting the market with a diverse range of
automobiles that is expected to play a key role in
increasing the market share.
 Customer incentive: they can save costs and time on
delivery
 List once: joins once and online profile available
anywhere
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14. Competitors Advantage
Cont’d
• Ease of use: Search by location, vehicle size or
motorbike(popular)
• Easy to track delivery on real-time
• Profiles: Browse for driver profiles and book
instantly.
• Design and Brand: Memorable name
• Mobile Technology is a click away
• Increase of profit margins and business
opportunities to a struggling sector
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15. Product Overview
Our website:
http://www.smatbeba.com
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16. Smatbeba Mobile App
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17. Business Model
 We take 35% commission on each ride
 Smatbeba is targeting 40% of the market
 Payment via Mpesa, Credit Card and Cash
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18. Market Adoption
 Manufacturers and production factories and large
organizations
 Couriers
 Import and export companies
 The Government
 NGOs
 Schools and institutions
 Farmers
 Traders and SMEs
 General population
 Building and construction sector
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19. 2018-2019 Total Startup and
Operational Costs
$20,000
• TV and Radio Advertisement
• Social Media Marketing
• Branding and Promotion
$20,000
• Office Location: Nairobi ,
• Office equipment and supplies
• Staff
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20. 2019-2020 Total Startup and
Operational Costs
$20,000
 Salaries
 Office Expenses
 Travel costs
 Other Expenses
 Business Management
 Sustainability
 Marketing
 Operational costs
 $20,000
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21. Smatbeba Monthly Revenue Projection: November 2018-September
2019
Month
Enrolled
Motorbikes
Enrolled
Cars
Cost per KM Motorbikes Cost
per KM Car
Average KM per
Month/Motorbike
Average
KM Per
Month/Car
Total Gross
Sales(KES)
35% iBeba
Commission
November 18 9 500 300
297,000.00
103,950 .00
December 50 16 30 50 500 300
990,000.00
346,000.00
January 60 21 30 50 500 300
1,215,000.00
425,250.00
February 72 30 30 50 500 300
1,530,000.00
535,500.00
March 89 35 30 50 500 300
1,860,000.00
651,000.00
April 101 40 30 50 500 300
2,115,000.00
740,250.00
May 103 48 30 50 500 300
2,265,000.00
792,750.00
June 110 50 30 50 500 300
2,400,000.00
840,000.00
July 116 53 30 50 500 300
2,535,000.00
887,250.00
August 118 55 30 50 500 300
2,595,000.00
908,250.00
September 120 60 30 50 500 300
2,700,000.00
945,000.00
7,243,450.00smatbeba.com 21

22.  Mid- level financial highlights (2-5yrs)- Projections is that
the business will start picking the self-sustainability pace
as we scale and get operational branches.
More details on the financial projections will be is on our
business plan.
Long-term- Expansion into other countries whereby we
will start with East Africa and to Africa as guided by our
performance and external factors.
More human resource with experience and the ability to
be the engine driving Smatbeba Limited
It takes realistic steps to ensure we realize the success of Smatbeba. The
most important thing is taking the bold move of making the steps.
Let’s Move! Let’s Move! Let’s Move!
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23. Our Team!
Anthony Ndolo
CEO &Co-Founder
Bachelor of Science
Statistics
Timon Ouma
CFO &Co-Founder
Holds a Bachelor of science
degree in Finance
Emily Mogeni
CTO &Co-
Founder
Holds a Master of Science in
information system
management
Bachelors degree in
Computer science
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