8. Parents are lost
Don’t
speak
English
Haven’t
been
to
college
Unfamiliar
with
the
college
applicaPon
process
Work
mulPple
jobs
Assume
college
is
not
affordable
Aren’t
computer
literate
9. Students are unprepared
33%
• of
students
in
US
post-‐secondary
insPtuPons
will
require
remediaPon
• of
US
students
who
go
to
college
will
never
graduate
12. Where do we start?
What
we
know:
What
we
don’t
know:
Tool
to
help
students
prepare
themselves
more
effec8vely
for
the
future
Focus
on
college
and
career
readiness
Who
the
customer
is
How
we’ll
sell
it
What
we’re
building
Everything
else!
13. Where do we start?
Form
a
team
Talk
to
people
we
already
know
Look
to
see
what’s
out
there
14. Testing assumptions
Students
will
pay
for
a
soluPon
Parents
will
pay
for
a
soluPon
and
have
access
to
tech
Schools
are
willing
to
pay
for
a
soluPon
Schools
have
access
to
adequate
technology
Students
will
see
value
in
what
schools
want
for
them
20. What we learned
What
students
like:
What
schools
want:
Project-‐based
learning
Consistent,
standards-‐
based
curriculum
Video
content,
especially
when
it
shows
people
who
are
similar
to
them
Iden8fying
their
own
strengths
Progress
bars
and
bright
colors
Ability
to
assess
student
progress
Engaging
content
for
students
33. Ongoing iteration
• Tested
every
new
piece
in
a
classroom
sejng
• Always
looked
for
the
simplest,
most
lightweight
way
to
test
new
hypotheses
• Never
built
too
much
before
gejng
direct
feedback
from
students
and
educators