3. The BIG 6 The Big 6 is major film studios operated and based in and around Hollywood. They own companies such as Warner Bros. Pictures, Paramount Pictures, 20th Century Fox, Walt Disney Pictures/Touchstone Pictures, Columbia Pictures, Universal Picture. These make them corporations and they are fundamentally in control of the worlds film industry via Hollywood domination.
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5. Horizontal Integration is a type of ownership that increases your market share by taking over a similar company. This take over can be done in other countries to increase your reach. Example of Horizontal Integration, The Walt Disney Company bought out Pixar and with Pixar’s hit features ‘Toy Story 1 and 2’, ‘Finding Nemo’ and ‘The Incredibles.’ Disney distributed them. The following Buena Vista Brands have been retired or renamed to a Disney or ABC name, in accordance to the company's branding strategy.
6. Vertical Integration Vertical Integration is the process in which several steps in the production and/or distribution of a product or service are controlled by a single company, in order to increase that company’s power in the marketplace. There is three types of vertical integration, backwards, forwards and balanced integration. Disney created value mainly through “vertical integration” of its business lines, especially through the concept of forward integration. For example Disney production of movies and the final distribution in cinema’s or on television, especially through its acquisition of ABC in 1995. Through this acquisition, Disney was able to extent its boundaries quickly and gain access to a wider level of distribution for Its products.
