RINASCIMENTO Emerging Industries: a New Engine for Growth

1. European Emerging Industries
Conference 2014
“Rinascimento: Emerging Industries
A new Engine for Growth”
The Canary Islands
as a model demonstrator region
Milan, Italy 14h November 2014
Juan Ruiz Alzola
Director The Canary Islands Agency of Research,
Innovation and the Information Society

2. index
European Emerging Industries
The Canary Islands as a model demonstrator region
General data
Tourism in the Canary Islands
as model demonstrator region
Conclusions
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2
3

3. General Data: Location
The Canary Islands
as a model demonstrator region
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The Canaries are an outermost
region of the European Union and
from a bio-geographical point of
view is part of the Macaronesian
Region.
All the advantages of Europe just 90 Km away from Africa.
With all the infrastructures, services and advantages of the
European lifestyle, the Canary Islands enjoy a privileged geo-strategic
position.

4. General Data
The Canary Islands
as a model demonstrator region
Total surface area: 7.447 Km2
Population 2013: 2.118.679
Population density: 284,5 hab/Km2
GDP per capita 2013: 18.853 € (70% UE-28 / 61% UE-15)
Tourist arrivals 2013: 12.111.282
% Service of GDP 83%
Tourism Top Sector 35% of employment
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Volcanic origins
Weather, Temperatures and Climate
Mild, spring-like weather all year round.
Stable temperatures with an annual average
of 21ºC (71.6ºF).
3,000 hours of sunlight a year (it is the part of
Europe with most hours of daylight).

5. Facilities
The Canary Islands
as a model demonstrator region
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INTERCONTINENTAL CONNECTION POINT.
Integrated in the main international trade
routes, the Canary Islands constitute an
excellent commercial and logistics platform
between Africa, America and Europe.

6. Companies
The Canary Islands
as a model demonstrator region
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Economic Sector Companies %
Agriculture/fishery 2.516 2,95%
Commerce 24.045 28,19%
Construction 12.490 14,64%
Tourism 13.208 15,49%
Industry 5.067 5,94%
Services 27.968 32,79%
TOTAL 85.291 100,00%
Around 80% of the economy is based on tourism industry and the
services involved

7. Employment
The Canary Islands
as a model demonstrator region
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Unemployment rate: 33,4% III quarter 2014
Youth unemployment rate (<25 years old) : 60,3%
Anual change accumulated rate of jobseekers
2007 2008 2009 2010 2011 2012 2013
300.00%
250.00%
200.00%
150.00%
100.00%
50.00%
0.00%
-50.00%
TÉCNICOS Y P.CIENTÍFICOS -8.38% 10.39% 53.23% 91.05% 220.05% 235.29% 241.60%
TOTAL DEMANDANTES DE EMPLEO 2.59% 34.35% 86.23% 99.84% 97.65% 119.79% 124.74%

8. Relevance of the Tourism Sector in Canary Island
The Canary Islands as a model demonstrator region 1
FIVE Priorities

9. Leadership status in Europe
The Canary Islands as a model demonstrator region 1
Top 20 EU-27 tourist regions, number of nights spent in hotels, campsites and other
collective accommodation establishments, by NUTS 2 regions, 2011 (million nigths)

10. Potencial for service innovation
The Canary Islands as a model demonstrator region
• Demonstrate the transformation of the
traditional ‘sun,sea,sand’ business model of CI;
• Coalition of those willing to innovate
• Cross-sector innovative partnerships
• Linking emerging tourist industries with
supporting industries (ICT, agrofood, clean tech,
logistics)
• 12 million tourists & emerging tourist
industries as test-bed, living-lab for a
diversified range of service innovation
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11. S3 General Setting I
The Canary Islands as a model demonstrator region 2
 An integral and comprehensive approach devised for a broad fulfilment of
smart growth:
 Ex ante condition for objectives in R&D&I and ICT
 Synergies with European and national policies
 Coherent multi-source public funding, seeking private funding
leverage
 Taking into account the specific characteristics of the Outermost Regions
(ORs):
 Joint Memorandum of Spain, France, Portugal and the Outermost
regions: A renewed standpoint of the European Strategy for the
Outermost regions (2010)
 The Outermost regions of the European Union: towards a
partnership for smart, sustainable and inclusive growth COM(2012)
287 final
 Reinforcing the whole Europe 2020 strategy: smart + sustainable +
inclusive growth

12. S3 General Setting II
The Canary Islands as a model demonstrator region 2
FIVE Priorities
Smart & Sustainable Leadership in
Tourism
The European Mid-Atlantic Reference
Socio-economic valorisation of
specialised R&D
Digital Agenda(ICT).
Green growth: Assuring sustainable
growth

13. Demostrate transformation
The Canary Islands as a model demonstrator region 2

14. Grand Challenges I
The Canary Islands as a model demonstrator region 2
 Enhancing competitiveness of tourism:
 Innovation to:
 Enhance the competitiveness of the sector
 Design new tourist product and re-design existing ones
 Commercialize the touristic product
 Improve the connectivity
 Improve the cooperation and strategic alliance
 Smarts ways to improve the relations with the customers/tourists
 Develop and attract talent, and citizens awareness to understand the
tourist destination as a whole
 Language training

15. Grand Challenges II
The Canary Islands as a model demonstrator region 2
 Enhance the diversification in-shoring high added-value activities
in the value chain (“cross-sectoral approach”)
 Green growth, blue growth, sustainability and tourism: Water
and energy, waste management, mobility, etc.
 Logistics, transport and tourism
 ICT and tourism
 Construction, technical services and tourism
 Food industry, agriculture, livestock and tourism
 Leisure, culture, sport and tourism
 R&D and tourism
 Health and tourism

16. Proof of Concept: Astrotourism-Astrophysics
The Canary Islands as a model demonstrator region 2
Is regarded as one of the best places in the world to
observe the stars and it has the most important
astrophysical observatories in the northern
hemisphere.
• The Canarian Parliament passed a law in 1988, known as, the
Law of the Sky.
• Starlight Tourism Destination.
• International Starmus Festival (2011-2014).
• Extensive network of natural astronomical viewpoints.
• Cluster mapping at La Palma. Clustars Project.
• Attracting investors in Astrophysics Sector.
 Financial and technological opportunities for the development of
Enterprise R & D projects in the field of Astrophysics in the Canary
Islands.

17. A toolbox of instruments
The Canary Islands as a model demonstrator region 2

18. Financial Instruments Setting in motion 2013-2015
The Canary Islands as a model demonstrator region 2
RIS3 LAB: Building up an innovative ecosystem

19. Conclusions
The Canary Islands as a model demonstrator region
Innovation Policy is required to transform current opportunities
into strengths.
Current opportunities linked to:
 Tourism
 Location
 High tech sectors
• Astrophysics
• Marine-Maritime
Becoming a lever for economic diversification and business
creation.
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20. Thank you for your attention!
www.gobiernodecanarias.org/aciisi