Keynote presentation by Kevin Spain at the 2nd Annual Emergence Capital Enterprise Mobile Forum. Shares vision for how mobile will transform the use of technology for non-desk workers around the globe. Also covers three keys for success for enterprise mobile entrepreneurs.
14. 2.5 billion
non-desk workers
X
$40+
per worker per year
$100+ billion
annual revenue from non-desk workers
Enterprise Mobile Revenue today: <$100 million
Cloud revenue in 2004: <$100 million
15. What will it take to build
a leading mobile enterprise company?
17. •Capitalize on the unique capabilities of mobile devices
•Use interface limitations to your advantage
•Consider how leading mobile platform providers might help you scale
Mobile platformleverage
1
18. •Learn how to successfully manage app store optimization
•Build a customer acquisition engine that fits youroffering
•In vertical markets, heavily leverage word-of-mouth
Mobile go-to- market expertise
2
19. •Think like a global company from the start
•Develop product so that it can be localized easily
•Consider a range of international go-to-market strategies before committing to one
Globalorientation
3