JAY WEST x MILLENNIAL MANAGEMENT WRAP REPORT FOR ART BASEL 2013

1. JAY WEST
ART BASEL
2013
WRAP REPORT
J
W

2. THE MILLENNIAL GROUP PARTNERED WITH JAY WEST TO PRODUCE A
SUCCESSFUL SLATE OF ART EXHIBITS AS WELL AS LIFESTYLE AND SALESCENTRIC PROGRAMMING DURING THE WEEK OF ART BASEL MIAMI 2013..
FOCUS
Building on the success of the Toyota sponsored ComplexTV Road to Success series, The Millennial
Group curated a week long itinerary capturing several glimpses of Jay West's creative, celebrity
lifestyle, providing value to our sponsors, and exposing Jay's Art to a bevy of collectors.
ITINERARY
PHASE 1: JAYWEST, A$AP FERG & A$AP MOBB - TURNT X BURNT TOUR @ LMNT ART SPACE (NOVEMBER 30)
PHASE 2: SELECT FAIR MIAMI @ THE CATALINA HOTEL (DECEMBER 2-8)
PHASE 3: RED DOT ART FAIR @ MIDTOWN TENTS MIAMI (DECEMBER 3-8)
“ART BASEL
[MIAMI] IS A
VERY
IMPORTANT
VENUE FOR AN
ARTIST TO BE
AT, BECAUSE
IT’S THE ALL STAR GAME...” - JAY WEST

3. PHASE 1: JAYWEST, A$AP FERG & A$AP MOBB @ LMNT ART SPACE (NOVEMBER 30)
PHASE TWO: SELECT FAIR MIAMI PRE-BASEL BASH @ THE CATALINA HOTEL (DECEMBER 2)

4. PHASE 2: SELECT FAIR OPENING NIGHT PREVIEW @ THE CATALINA HOTEL (DECEMBER 4)

5. PHASE TWO: SELECT FAIR MIAMI @ THE CATALINA HOTEL (DECEMBER 4-8)

6. PHASE 3: RED DOT ART FAIR @ MIDTOWN TENTS MIAMI (DECEMBER 3-8)

7. JAY WEST AND THE MILLENNIAL GROUP PARTNERED WITH SELECT FAIR IN
PROVIDING EVENT PRODUCTION, MEDIA COVERAGE, MARKETING, AND
SPONSOR SUPPORT.
SELECT FAIR

8. THE MILLENNIAL GROUP COLLABORATED WITH SOL REPUBLIC IN PRODUCING AN ORIGINAL SET
OF HEADPHONES, DESIGNED BY JAY WEST, AND DISPLAYED AS PART OF HIS EXHIBIT AT SELECT
FAIR. HEADPHONE SETS WERE SEEDED TO VARIOUS HIGH PROFILE DJ'S, CELEBRITIES, AND
INFLUENCERS.
SOL REPUBLIC

9. THE MILLENNIAL GROUP COLLABORATED WITH SOL REPUBLIC IN
PRODUCING AN ORIGINAL SET OF HEADPHONES, DESIGNED BY JAY WEST,
AND DISPLAYED AS PART OF HIS EXHIBIT AT SELECT FAIR. HEADPHONE SETS
WERE SEEDED TO VARIOUS HIGH PROFILE DJ'S, CELEBRITIES, AND
INFLUENCERS.
SOL REPUBLIC

10. DURING THE WEEK OF ART BASEL, JAY WEST WAS COMMISSIONED BY HVW8
GALLERY TO PRODUCE A SERIES OF PAINTINGS THAT WERE DISPLAYED
DURING A POP-UP EVENT FOR CELEBRITIES AND TASTE MAKERS AT THE
GARRET IN MIAMI (DECEMBER 5).
ADIDAS X HVW8 GALLERY

11. REDBULL PARTNERED WIT MILLENNIAL IN PROVIDING EVENT SUPPORT AND
INFRASTRUCTURE FOR SELECT FAIR’S FULL SLATE OF EVENTS INCLUDING THE
PRE-BASEL PARTY (DECEMBER 2), THE OPENING PARTY (DECEMBER 4), AND
NIGHTLY OPENINGS THROUGHOUT THE WEEK THAT FEATURED ARTISTS,
GALLERY OWNERS, CELEBRITIES, AND BUYERS.
REDBULL

12. MILLENNIAL PARTNERED WITH THE POPPINGTON COLLECTIVE IN MARKETING
DUSKO FINE WHISKEY THROUGHOUT SELECT ART FAIR AND HOSTING DAILY
TASTINGS AT THE JAY WEST EXHIBIT ROOM.
DUSKO FINE WHISKEY