Entrepreneurial MBA is exclusively designed for entrepreneurs and is a unique initiative taken up by Ahmedabad University. AMSoM welcomes you to EMBA, a dedicated course to train and harness the potential of brilliant entrepreneurs of tomorrow.

1. www.amsom.edu.in
ENTREPRENEURIAL MBA

3. indexIntroduction 1
Messages from the President and Academicians 3
Why do you need an Entrepreneurial MBA? 5
How does the Programme Address the need of an Entrepreneur? 5
Programme Philosophy 6
Unique Features of the Programme 6
EMBA Curriculum Drivers 9
The Course Curriculum 10
Non- Credit Courses and Flow of the Programmeme 11
Curriculum Differentiators for the Entrepreneurs 12
Academic Requirements And Admission Criteria 13
Reflections from Alumni and Current Students 14
Beyond the Curriculum 16
AU Governors 16

4. VISION
A temple of higher learning, engaged in gathering, generating, extending, storing and
disseminating knowledge relevant to the societal needs, offering multidisciplinary
programmestostudentswithemphasisontheirall-rounddevelopment.
AHMEDABADEDUCATIONSOCIETY
Ahmedabad Education Society (AES) is established in 1935. Ever since then, it has spread
the light of knowledge and wisdom in diverse fields of education and established new
benchmarks of excellence. AES and its promoters have directly and indirectly been
instrumental in pioneering many institutions of higher learning, to become one of the best
educationsocietiesofWesternIndia.
Over the last 75 years AES and its promoters have been directly and indirectly
instrumental in pioneering many institutions of higher learning such as Ahmedabad Textile
Industries Research Association (AURA), Physical Research Laboratory (PRL), National
Institute of Design (NID) Ahmedabad, Indian Institute of Management, Ahmedabad (IIMA)
etc. It has also promoted Centre for Environmental Planning and Technology University
(CEPT University) focusing on architecture, urban planning and related faculties. It was
amongst the first ones to start a Commerce college (H.L. College of Commerce) and the
firstinIndiatostartaCollegeofPharmacy(L.M.CollegeofPharmacy).
01

5. AHMEDABADUNIVERSITY(AU)
In June 2009, Ahmedabad Education Society established the Ahmedabad University, with the philosophy to
provide International Standards of education. The University strives to provide professional, contemporary and
career-oriented education that is rooted in Indian ethos. Through various Undergraduate and Post-graduate
programmes and courses, the University continues to live up to its motto of providing “GLOBAL EDUCATION AT
LOCALCOST,CONTEXTANDETHOS'.
AhmedabadUniversity(AU)isrecognizedbyUGCasastateprivateUniversity.
THECAMPUS
Ahmedabad University- AMSoM campus is situated in "Gujarat" the country's most dynamic industrial state that
contributes significantly to the economic development of the nation. The AMSoM campus is centrally located at
the heart of the vibrant city of Ahmedabad neighboring premium educational institutes such as ATIRA, CEPT, IIM,
PRL etc. This provides a thriving and pulsating academic ambience. The classrooms are designed to meet
international standards; each classroom is equipped with high-speed wireless internet access and high-end
presentation facilities. The campus also includes a state-of-the-art computer center and a library providing both
printed and electronic resources to facilitate research activities and the use of contemporary learning methods.
Students can also tap into the networks and resources of other related institutes associated with AES like the
IndianInstituteofManagement,Ahmedabad(IIM-A)andNationalInstituteofDesign(NID)andothers.
02

6. MESSAGES FROM THE PRESIDENT
AND ACADEMICIANS
"Gujarat is the home of the
entrepreneurial spirit. We have so
many second and third generation
entrepreneurial businesses that need
professionalism to guide them into the
new business age. The EMBA
programmeme will give students with
entrepreneurial ambitions and
students coming from business
backgrounds the opportunity to
explore diverse facets of
professionalism that they can utilize
to successfully grow their businesses
beyond boundaries."
Shri Sanjay Lalbhai
(CMD, Arvind Ltd.) President,
Governing Body, Ahmedabad University
Family businesses are the backbone of
the Indian economy. However, sooner
or later they face challenges relating
to accountability, generational change,
renewal and professionalism, among
others. How these challenges are
handled oſten makes the difference
between success and failure.
Therefore it is of utmost importance
that the new generation that is poised
to take over these businesses is
educated about these challenges. Our
flagship EMBA programmeme is
designed to help the participants
confront precisely these challenges. It
is an innovative design that combines
domestic and international learning as
well as theory and practice. It is the
perfect setting for participants to think
about scaling new heights in their
personal and professional lives.
Dr. Shailendra Raj Mehta
Provost, Ahmedabad University
03

7. "What family driven businesses or
entrepreneurial ventures need is
progressive professionalism. That is
what transforms them from SMEs to
Industry Champions. The AU EMBA is
designed to deliver this."
Shri Prafull Anubhai
Chairman, Board of Management,
Ahmedabad University
"The EMBA programmeme will shape
the world view of its students to
operate in a globalised economic
environment. Budding entrepreneurs
and scions of family managed
businesses will be sensitised to the
need to blend entrepreneurship with
professionalism, risk with systems and
process, intuition and judgment with
analysis, change with continuity,
leadership with humanity and
creativity with everything. Students
will develop insights that will help
them lead their organizations to a
higher orbit."
Achal Bakeri
Chairman and Managing Director,
Symphony Limited
“Several new ventures and new
initiatives of family businesses do not
see the light of the day. The reasons
may be many; but important among
them could be the lack of formal and
relevant education that is weaved
together with the dream of a potential
entrepreneur and facts of business. We
sincerely and successfully attempt to
bring many supporting hands together
for “the learning by doing” of the
budding entrepreneurs and wards of
family business owners.”
Dr. Bhavesh Patel
Dean Amrut Mody School of Management,
Ahmedabad University
04

8. WHYDOYOUNEED
ANENTREPRENEURIALMBA?
Entrepreneurs are the creators of wealth in the society. The
development of any economy is largely dependent on
entrepreneurs of the country. Gujarat being the hub of
entrepreneurs, there is a deep rooted need to become an
entrepreneur in today’s young generation. The role of education is
highly crucial to develop and nurture entrepreneurial and
innovativecapabilitiesinanindividual.
Entrepreneurial MBA programmeme is designed for those who
aspire to start a new business or expand and diversify the existing
business. This unique two year programmeme brings out the
entrepreneurial thinking, passion and action orientation in an
individual with the required knowledge and lifelong skills to
becomeasuccessfulentrepreneur.
To bring about this difference, EMBA has joined hands with
Cambridge University in the development and design of the course
structure to live up to its commitment of providing education of
international standards locally. To the aspiring entrepreneur, this
courseisanonerouslearningplatformthatingrainstheconfidence
and ability to ideate, strategize and develop a business model.
While for a student with family business background, it is a master
training programmeme to capitalize on family strengths and
professionalize a family business to drive high performances,
ensure shareholder loyalty and sustain healthy family
relationships. To sum up our philosophy, we’re creating job
creators,notjob-seekers.
HOW DOES THE PROGRAM
ADDRESS THE NEED OF AN
ENTREPRENEUR?
The curriculum of the programmeme is designed aſter
closely understanding the needs of an entrepreneur.
Broadly, an individual needs i). Entrepreneurial thinking
ii). Knowledge and skill set and iii). Support and
mentoring by experts, to start and be successful in the
businessendeavors.Thecurriculumhastakencareofall
three elements in the programmeme by focusing
activities such as out bound training and self-learning
modules, wide coverage of functional knowledge and
skill development courses, summer internship in the
related industries, international immersion for global
exposure and Light House Project as a pilot project to
develop a business plan a new start-up or to expand the
existingbusiness.
• Developingentrepreneurialthinking
• Gaining required knowledge and skills to start and
runabusiness
• Triple mentoring by family, faculty and industry
mentorsontheLightHouseProject
05

9. PROGRAMPHILOSOPHY
The curriculum of EMBA programmeme is specially designed for aspiring entrepreneurs. It is a master training
programmeme to capitalize on entrepreneurial strengths of the participants and family strengths if the participant
belongs to a family business background and to professionalize a family business to drive high performances while
ensuringshareholderloyaltyandsustaininghealthyfamilyrelationships
3R’sincoursesandresources
To ensure the right outcomes through the course curriculum, all the courses are developed keeping at the centre the
coursephilosophywhichrevolvesaroundthree‘R’s.I)RigourII)RelevanceIII)Relationships.
• Rigour in the curriculum
• Relevance to the entrepreneurship and family businesses
• Relationships with all the stakeholders and generations
involved in the business venture
This philosophy has been kept in mind while designing the entire EMBA
curriculum. The courses offer projects and theories that are relevant to the
participants’ businesses, in a highly rigorous manner. The third ‘R’ is about
strengthening the relations of all stakeholders of the programmeme. The
provisions are made in each course to provide opportunities to
strengthen the relations amongst different stakeholders of the
programmeme.
The curriculum is designed to help the next generation
entrepreneurs to take their businesses to the next level. The
curriculum focuses on developing a complete understanding of one’s
own business, confidence to take it ahead and ability to strategize for
furthergrowth.
UNIQUEFEATURESOFTHEPROGRAM
CurriculumFeatures
à Curriculumwiththephilosophyofrigour,relevanceandrelationships
à Credit and non-credit courses delivered in the format of classroom delivery, experiential learning, field work,
projects,workshopsetc.
à The courses are grouped for focus in three critical areas: Building Foundation (BF) courses, Know-Your-Business
(KYB)coursesandGrow-Your-Business(GYB)courses
à Thereareskillsandattitudebuildingcoursesinadditiontoknowledgebasedcourses.
à Uniquely designed Initial one month of self-development programmeme “Project Gulliver (let the journey begin)“
with a focus on self-awareness, leadership development, team building and overall development of a balanced
personality. This programmeme will have residential component anywhere in India along with other actively
engagingactivities.
à Internship of 6 to 8 weeksdurationinarelatedorunrelatedindustry(differentfrom thecandidatesownfirm)
à International immersion with focus on the academic and cultural experience needed for shaping family business
and for nurturing entrepreneurship zeal. Currently the International Immersion is at the Centre for Entrepreneurial
Learning(CfEL),JudgeBusinessSchool,andUniversityofCambridge,whoalsogivecertificateofattendance.
à The heart of the programmeme is “The Light House Project (LHP)”, specially designed for budding entrepreneurs
as well as family business members, which involves preparing a business plan either for a new start up or for
expansionordiversificationofanexistingbusiness.ItencompassesphasesinIndiaandabroadandculminatesintoa
businessplan,whichcanbepresentedforfunding.
Rigour
Relationships Relevance
06

10. 07

11. DeliveryFeatures
à Wide options for pedagogy such as case discussions, project based
learning, simulation exercises and so on, for making the topic interesting
andrelevant
à Business Rendezvous – a uniquely designed course to understand the
journey of one’s own business and the struggle of the family members.
(Relevanceforbuddingentrepreneurs?)
à Workshops – such as Creativity and Innovation, Personal Growth and
ProfessionalDevelopment
ProgrammemeFeatures
à 2 year full time programmeme divided into four semesters. Each course has
a credit weightage and one credit is equivalent to 15 class room teaching
hoursduringthesemester.
à Creditsystem
à Continuousevaluation
à A detailed and well-focused International Immersion Programme for global
cultural and academic exposure, designed for the benefits of potential
entrepreneurs and family business members. Academic part of the
programmemeiscompulsoryforallstudents.
EnablingFeatures
à KYB-GYBprojectsineverycourse
à Mentoringsupport
àFacultymentor
àFamilymentor
àIndustrymentor
à Industrialvisits
à Networkingsessions
à Entrepreneuriallectures
à International Immersion: Every student will undergo the International
Immersionprogrammeme
08

12. EMBACURRICULUMDRIVERS
The AU EMBA curriculum is designed to help the next generation entrepreneurs to take their businesses to the next level. A
complete understanding of one’s own business, confidence to take it ahead and ability to strategize and therefore grow one’s
businessaretakencareofindesigningthecurriculum.Thecourseworkissegregatedintothefollowingmodules:
1. BuildingFoundation(BF)
2. Knowyourbusiness(KYB)Component
3. Growyourbusiness(GYB)Component
Building
Foundation
These modules aim to
enhance the ability to
communicate and conduct
one's self in a confident and
professional manner. These
courses will build the
attitude of inquisitiveness,
consistent self-development,
and entrepreneurial
motivation in the
participants
Know Your
Business
The Know your business
(KYB) module is delivered
with a specific focus of
enabling the participant in
knowing his/her own
business thoroughly. The
courses taken up under this
umbrella ensure that
through the correct blend of
theory and practice/project
work the participants are
exposed to the business
practices prevalent in their
industry. At the end of this
module the participant is
likely to understand the
business as an owner would
generally do. The participant
is required to make
presentations in front of
family members and Industry
experts in order to prove the
learning value.
Grow Your
Business
The Grow your business
(GYB) module is directed
towards expanding one's
existing business. The
participant is expected to
have an eye for detailing
which will lead to the
confidence for formulating
and implementing growth
strategies related to the
existing business or the start
up.
09

13. 10
THECOURSECURRICULUM
Following are all compulsory courses for all students. Each course has a credit
weightageandonecreditisequalto15classroomteachinghoursduringasemester.
The list of credit courses is given below:
Area Course Name
Communication BusinessCommunication
ProfessionalDevelopment
Entrepreneurshipand EntrepreneurshipTheoriesandPractices
FamilyBusinessManagement FamilyBusinessManagementandPolicies
SuccessionPlanningandProfessionalization
BusinessRendezvous
FinancialManagement AccountingforBusiness
FinancialManagement
ManagementAccounting
NewEnterpriseFinancingandBusinessValuation
EnterpriseRiskManagement
Taxationforbusinessdecisions
GeneralManagement BusinessEconomics
PersuasionandNegotiations
EthicalLeadership
BusinessEnvironment
BusinessSustainabilityandGrowth
CreativityandInnovation(workshop)
IPRandBusinesslaws
StatisticsforBusinessDecisions
StrategyFormulationandImplementation
OperationsManagement SupplyChainandLogisticsManagement
LeanEnterpriseManagement(field/projectbased)
HumanResourceManagement HumanBehaviouratwork
HumanResourceManagement
OrganizationalDevelopment
PersonalityMappingandLeadershipdevelopment
InformationSystem ITforentrepreneurs
ManagementInformationsystems
LightHouseProject Preinternationalimmersion
Atinternationalimmersion
Postinternationalimmersion
MarketingManagement BasicsofMarketing
MarketingforEntrepreneurs
InternationalMarketingEnvironment
andOpportunities
ImportExportdocumentationandprocedures
ExperientialModules PersonalGrowth
ProjectGulliver
BusinessShadowingandInternship
OptionalCourses JourneyofanEntrepreneur

14. NONCREDITDEVELOPMENTCOURSES
In addition to the credit courses each student is required to complete the non-credit required courses with
‘satisfactory’levelperformance.Thelistofnon-creditrequiredcoursesisgivenbelow:
CreativityandBusinessInnovationWorkshop
EntrepreneurialTalks
PersonalGrowthWorkshop
BusinessRendezvousAssignment
Reader’sNest
ManagingDiversitiesandCrossCulturesWorkshop
THEFLOWOFTHEPROGRAM
JulyEnd–OrientationWeek
August–Dec–1 Semester
Jan–April–2ⁿ Semester
May–June –SummerInternship(6to8Weeks)
July–MidAugust –PreCambridge(LHPclassroompreparations,mentoring)
Mid-August–MidSept–Internationalimmersion
Oct–Dec–PostCambridge(Reportpreparationsandpresentation)
Jan–April–4Semester
In the first year a net of one month of outbound programmeme -“Project Gulliver” will be conducted (Subject to the
availabilityoftheaccommodationandprofessionalexperts.)
FlowoftheProgrammemeisindicativeonlyandmaybesubjecttoneedbasedvariations.
EVALUATION
ContinuousApplicationofLearning
Abilitytoapplytheclassroomlearningintheirownbusinessorbusinessideasthroughassignments
Periodicpresentationinvarioussubjectsinfrontofthementors
CulminatingLightHouseProjectpresentationandreportinfrontofFamily,IndustryandFacultyMentors.
11

15. 12
CURRICULUM DIFFERENTIATORS FOR THE ENTREPRENEURS
PROJECT GULLIVER
Project Gulliver (Let the Journey Begin) is an integral part of the EMBA programmeme that aims to give participants an exposure to the
less realized but important realities and practices of everyday life. From participants doing their own daily chores to travelling with a
backpack for adventure anywhere across the country, to practicing yoga and meditation, the "EMBA Gullivers" will learn skills such as
team work, time management, leadership and self help. Various activities in Project Gulliver shall imbibe self realization, a sense of self
respect and appreciation for others in all its participants. Project Gulliver is module based, is spread across all semesters and may have a
residentialcomponentanywhereinIndia.
PERSONAL GROWTH AND PROFESSIONAL DEVELOPMENT
Analytical techniques and subjective managerial knowledge, when put to practice, requires soſt skills and a professional understanding of
routinely dealing with colleagues, sub-ordinates and delegates, in order to succeed. Keeping this simplest of knowledge in mind, we have
inculcated workshops, seminars and lectures to create ‘live’ opportunities for students to observe, reflect upon, and develop knowledge
necessaryfortheirownpersonalgrowth.
BUSINESS RENDEZVOUS ASSIGNMENT
“Business Rendezvous” is introduced with a though that “History is a great teacher” where participants dig deep into the journey of their
own businesses and the struggle of their family. This diary of their business motivates them to achieve higher goals for the business by
keepingtheirfamilyvaluesandethicsatheart.
SUMMER INTERNSHIP
TheEMBAthink-tankbelievesthat,Itisimportanttoworkinsomeotherorganizationbeforejoiningyourown.However,itismorerelevant
if this experience is in some related organization. The institute facilitates Internship in any related firm (other than own) for about 6 to 8
weeksattheendofthefirstyearanditisacompulsoryrequirementoftheprogrammeme.
CAMBRIDGE MODULES IMMERSION PROGRAMMEME
International exposure is needed for shaping any family business, taking it to greater heights and thus nurturing entrepreneurship zeal.
Currently, Judge Business School, Cambridge University hosts EMBA participants for four weeks under International Immersion Module.
The participants undergo class room sessions, industrial visits, networking sessions with related industry leaders and individual
mentoring for the business plan with international experts at Cambridge University. However, the immersion module likely to get extended
incountrieslikeJapanandChinaforenhancedperspectiveofinternationalmarkets.
Project
GulliverField
trips
Industry
Visits
Entrepreneurial
talks
Summer
Internship International
Immersion
Light house
project
LIGHT HOUSE PROJECT
The heart of the programmeme is “The Light House Project (LHP)”, for
preparing a business plan for either a new start up or expansion or
diversification of existing business. The module offers guided sessions by
experts for preparing a business plan and is closely monitored by industry
experts, faculty mentors and family mentors. It encompasses phases in
India and abroad and culminates into a business plan. The eligible
participants get an opportunity to present their plan in-front of funding
agencies at the end of the course. Apart from the graded courses, the
programmeme also offers opportunities to network with related industry
leadersthroughrightkindofplatforms.
ENTREPRENEURIAL TALKS
Direct interaction with leaders of pioneering business houses, business
oriented workshops and seminars, guest lectures and group talks by
successful and eminent business personalities enable students to closely
examine the personality of an entrepreneur and their ways of dealing with
business situations. Apart from different leadership and management
styles, secrets of the trade, the darker side of leadership and the failure
storiesarealsoimportantareasofthesetalks.

16. 13
ACADEMIC REQUIREMENTS AND
ADMISSION CRITERIA
For Whom
Best suited for University graduates and postgraduates in various academic
disciplines, who either have a family business background or who wish to start
anentrepreneurialventureoftheirown.
Important Dates
ApplicationformsforJuly2015-2017batch AvailableNow
AdmissionProcess-rollingadmissions Open
CommencementofProgrammeme July,2015
Eligibility Criteria
à The candidate must hold a Bachelor's Degree, or an equivalent qualification
recognized by the Ministry of HRD, Government of India, with at least 50%
marks (45% for SC/ST candidates) or equivalent CGPA, of any University
incorporated by an act of the central or state legislature in India or other
educational institutions established by an act of Parliament or declared to
bedeemedasaUniversityundersection3ofUGCAct,1956.
à CandidatesinthefinalyearofBachelor'sdegreecoursemayalsoapply.
à AvalidCMAT/CAT/GMAT/MATorequivalentMBAentrancetestscore.
à Candidates who have not appeared for any of the above entrance tests will
berequiredtoappearfortheinstitute'sentrancetest.
Programmeme Fees
The tuition fee for the programmeme is Rs.9, 00,000 including academic charges
fortheCambridgemoduleandreadingmaterial.Accommodation,foodandtravel
costforboththemodulesarenotincluded.
Admission Process
TheadmissiontoAMSoMEMBAfollowsa3-stepmeritbasedapproach:
1. Submitting result of the bachelor's / previous degree along with submitting
the duly filled application form and essay. The essay is supposed to be a
brief personal write up and a write-up on the candidate's family business or
theintendedentrepreneurialventure.
2. Appearing for an entrance test which will check the Entrepreneurial
Quotientofthecandidate.
3. Appearing for a Personal Interview at AMSoM Campus or through
teleconference, specifically to judge the leadership potential, interpersonal
skillsandinvolvementinthecurrentbusiness.
Notes:
The tuition fees is payable in 4
installments over two years
The Ahmedabad University reserves the
right to revise the programmeme fees
The refund of any fee is subject to the
refund policy prevailing at the time of
seeking are fund
It is mandatory for all to live in the
accommodation arranged by the school
during the International Immersion
module and out bound programmeme
under Project Gulliver module
Additional Cost:
Visa and Travel (Airfare / local
conveyance) for the International
Immersion Module
Lodging and Boarding for the
International Immersion Module and
Project Gulliver
Accommodation during field trips and
travel associated with field trips at India
or abroad
Field trip related expenses
The Benefits
Aunique3-in-1advantage
1. Entrepreneurial-MBAdegreefromAhmedabadUniversity,Certificateofinternationalimmersion
2. Animplementablebusinessplanattheendofthe2ndyearwithanopportunitytopresentin-frontoffundingagencies.
3. Amplenetworkingopportunitieslocallyaswellasglobally

17. 14
REFLECTIONS FROM ALUMNI AND
CURRENT STUDENTS
Enrolling in EMBA is a
valuable investment for me. In
addition to broadening my
perspective on family
business management, it has
helped me to grow both
professionally and personally.
I have gained a lot of
experiences since I came here.
There is always the desire to
learn new things and acquire
the growth. It has also helped
me to strength all the veins
that is required to nourish
roots of my business. The
spirit of co-operation and
competitive environment on
campus encourages me to
interact, brainstorm and
accomplish my goals. It has
been a truly valuable learning
experience for me. I am
determined to become a
successful entrepreneur and
AMSoM is the best campus to
get myself organized for it.
Sunny R Parihar
EMBA – 2014 – 2015 Batch,
H.K Malvi Industries
Private limited
When I commenced the programmeme, I
gave myself fiſteen months to challenge my
thinking, change my outlook and choose my
next step. The EMBA gave me the
opportunity to put myself on the forefront in
dealing with strategic business issues and
professional coaching which refined my
leadership and management skills, engaged
with interactive academic lectures with
strong credible industry links. Also
programmeme's focus on problem solving
using real life scenarios was the perfect
grounding for working in any fast-paced and
dynamic business environment. AU EMBA’s
immersion programmeme with JUDGE
BUSINESS SCHOOL, CAMBRIDGE
UNIVERSITY was a life-changing experience
for me. Studying at CAMBRIDGE
UNIVERSITY gave me access to one of the
world’s greatest universities – providing
best atmosphere to study, networking, and
a resourceful platform for budding
entrepreneurs. The Cambridge module has
provided a deep understanding of the classic
and new disciplines of business
management, prepared me to walk into any
business or function and add value. It has
developed my capacity to transform
business and ensured me to have real
opportunity to test those skills at my
business.
Rushabh Shah
EMBA 2013-14
A year of E-MBA programmeme
is very important for me
because this programmeme had
helped me to choose the correct
business model for my existing
business, this programmeme
made me able to extend my
family business to the higher
level.as well as doing
something of my own. Core
faculties of AU as well as Guest
faculties are very good.
Learning from leaders was one
of the best experiences during
My E-MBA journey. Faculty
mentoring had helped us till the
end in Light House Project.
And a month of Cambridge
immersion Is like cherry on the
top of cake. Cambridge has lots
of inspiration and enthusiasm in
its air. Every day in Cambridge
University had taught us a lot.
Zeel Raval
EMBA Batch 2013-14
Of the 52 years of my life ,I have been a first generation entrepreneur for 33 years Although having considerably made
my name in the Industry I belong to , I realized that in today’s competitive and ever changing business environment, my
traditional knowledge and experience of working would not be enough to take the business to the next level. Hence, I
decided to join AMSoM - EMBA along with my 23 year old daughter. The objective was simple – understanding the
complexities of business management in a structured manner . Bottom line is I wanted to be as updated as the next
generation. With all honesty, what I have learnt at AMSoM - EMBA is truly an eye opener. I realized that I knew just one
perspective to business management really well! The rest were either things I discounted in value or which I had never
explored - even aſter being in business for so long. AMSoM - EMBA offers all that is required to shape students into fine
entrepreneurs – however, students too need to take the initiative and absorb all of it. The Know your business - Grow
your business model is simple but profound. The more you know your business and learn about it, the more you will
earn by bringing in the best of practices. As an EMBA entrepreneur, I call it the ‘Save Money – Earn Money’ model. I can
literallyimaginethemillionsIwouldhavesavedhadIhadthisknowledgewhenIstartedintobusiness.
Himanshu Shah, EMBA 2014-2015 Batch, Chief Mentor, SOI Live Marketing and Events

18. 15
REFLECTIONS FROM ALUMNI AND
CURRENT STUDENTS
I can honestly say my EMBA
experience has been one of
the best experiences I have
had during my post-
graduation. Not only was the
entire programmeme
interesting, but also the fact
that students from various
business backgrounds were
brought together in a
discussion based setting
challenged us to listen to
viewpoints that we
otherwise may have never
thought of.
Kartik Mamlatdarna
EMBA Batch 2011-12, Director,
Duracon Cement Pvt. Ltd.
My one month at the
University of Cambridge
during the EMBA
programmeme was
undoubtedly the most
exhilarating, life changing
and defining experience. It
revealed a world of unlimited
opportunities to me. It
definitely ranks as the best
education offered anywhere
in the world. I met students
from dozens of countries and
scholars who fueled my
intellectual curiosity. I
support AMSoM in gratitude
for the experience it gave me
and also to enable it to
afford the same experience
to future generations.
Anoli Shah
EMBA Batch 2011-12,
Director, PPEC Ltd.
(Plastic Products Engineering
Company Ltd.)
EMBA to me is a complete
package of formal business
oriented education that
would position me better in
the field of family business.
International exposure at one
of the best universities in the
world, This course has
granted me good industry
interaction which would
enable me to connect the
theory with the practical
application. Awe-inspiring list
of professors have made the
learning process simpler and
effective. Being from the field
of hospitality and retail,
certain business techniques,
both qualitative and
quantitative were lacking in
me. This course helped me
bridge the divide between my
work experience and my
deficiencies in being a
successful entrepreneur
Malav J Varu
EMBA Batch 2010-2011
The EMBA programmeme has given me a mix of personal and professional growth which in turn will
help me in shaping myself for the long professional life that lies ahead of me. I can see an overall
difference in me and l am confident of my abilities which I would use to take my family business to
newer, unconquered heights. A Light House project in one's own business is a blessing in disguise,
which on completion of the course can be actually applied and developed into a totally new
business. Many concepts have become clearer and I have become strategically sound.
Aayushi Shah, EMBA Batch 2010-2011, Director, Sakar Healthcare Pvt. Ltd.
An MBA degree in itself is of no use until it comes with the proper skills. Education and
networks. These were my exact expectations from this programmeme. The chance to study
at the world renowned Cambridge University is indeed an added advantage. The course has
added to my skill-set, some of the most essential skills needed to become an entrepreneur
not just a businessman. A better understanding of the functions of an organisation as a
whole is what I got by the end of this progamme. Being able to have a holistic view of things
along with better analytical skills and improvement in presentation and communications is
howIcouldsumupmyexperienceofthisprogrammeme.
Tanmay Karande, EMBA Batch 2010-2011

19. BEYOND THE CURRICULUM
With the objective of wholesome student development, the programmeme takes several
initiatives in the form of class room, non-class room and field visit
AHMEDABAD
UNIVERSITY
Board of Governors
à Shri Sanjay S Lalbhai , Chairman
à Shri Prafullbhai Anubhai
à Dr. Shailendra Mehta
à Dr. R. A. Mashelkar
à Dr. Mohan Kaul
à Shri Sudhirbhai Mehta
à Secretary, Higher and Technical
Education, Government of Gujarat
à Shri Naishadh Parikh
à Shri Saurabh Soparkar
à Dr. Pankaj Patel
à Dr. Alok Dhawan
à Shri BM Shah
Board of Management
à Shri Prafull Anubhai, Chairman
à Dr. Shailendra Mehta
à Shri Naishadh Parikh
à Professor Pankaj Chandra
à Shri Kiran Karnik
à Dr. Alok Dhawan
à Dr. Mita Suthar
à Shri B. M. Shah
Advisory Committees, AMSoM
à Shri Prafull Anubhai
à Dr. Bhavesh Patel
à Dr. Bakul Dholakia, Chairman
à Dr. Prakash Mody
à Shri Acahal Bakeri
à Professor Havovi Trivedi
à Shri C. K. Koshy
à Shri B. K. Sharma
à Shri Kaushal Mehta
à Shri Anang Lalbhai
à Dr. Shailendra Mehta
à Dr. A. H. Kalro
à Shri B. M. Shah
à Professor Parag Patel
KEIO University, Japan at AMSoM Entrepreneurship Conclave
NEN Event
Visit to Blind People’s Association
Industrial Visit
Entrepreneurial Lecture
Rural exposure visit: Dahod Visit to Saw Mill
16

20. www.ahduni.edu.in | www.facebook.com/ahmedabaduniversity
Programme Officer, Entrepreneurial MBA
AMRUT MODY SCHOOL OF MANAGEMENT
Vikram Sarabhai Marg, Opp. IIM-A, Navrangpura, Ahmedabad 380 009, Gujarat, India.
Phone: +91 79 2630 1302, 2630 0048, Etn:124, 101, 104
Mobile: +91 99090 50338
Email: emba@ahduni.edu.in • Web: www.emba.ahduni.edu.in