1. E-mailmarketing voor meer rendement

4. Dialoog

5. De basis

9. Optimalisatie e-mailmarketing HTML

13. Optimalisatie e-mailmarketing Content

14. Optimalisatie e-mailmarketing Mobile e-mail “ Mobile email will account for 10 to 30% of email opens, depending on your target audience, product and email type” Bron: eMailmonday - “Party safe mobile email stats”, 2011 “ 16 to 26% of Europeans will check email on a mobile device once or more per day, depending on country. 26% (NL, DE) to 40% (UK, Italy) of Europeans check email on their mobile at least once a month” Year over year, we have seen a 132% increase in the number of emails being opened on mobile devices. Bron: eCircle – “European Social Media and Email Marketing Study”, December 2010 Bron: Litmus– “Big thanks to Justine Jordan metrics” , June 2011

15. Optimalisatie e-mailmarketing Mobile e-mail

17. Optimalisatie e-mailmarketing Testen

18. Is deze e-mail voor mij?

20. Optimalisatie e-mailmarketing Content "The rise in the number of e-mails that consumers report as relevant to them is a direct consequence of improved targeting and segmentation techniques, as well as a greater understanding of the kinds of content that are appealing" Bron: Asdown Group, 24 oktober 2011 Hoe relevant zijn jullie?

23. Content Personificatie Talisman Travel Reizen Opt-in mail

24. Content Personificatie Talisman Travel Reizen Verzonden Bounces Afmeldingen Opt-in Verrijking Afgerond 100% 1,3% 0,006% 91,9% 55,1% 90,97%

25. Content Personificatie Talisman Travel Reizen

27. Content Personificatie WRC Reizen

28. Wat levert het op?

30. Conversie Landingspagina Rational Artisan Guardian Idealist emotioneel rationeel snel langzaam

31. Conversie Landingspagina

34. Dialoog met de klant

35. De dialoog Survey, Upload- foto´s