YouTube is the world’s second largest search engine and a HUGE source of traffic!
YouTube gets 30 million visitors per day and is a great source of traffic for your website.
Despite this, it’s extremely easy to rank on the first page!
If you’re not using YouTube, you’re missing out on a MASSIVE opportunity!
You need to start using YouTube to your advantage, now!
3. VIDEO LENGTH
Just like blog posts, longer videos rank better. Your video should be at least 5
minutes long. 20 minute long videos rank the best, and have the best viewer
retention (which is the most important factor YouTube uses to rank videos).
4. MAKE YOUR VIDEO HIGH DEFINITION
The top 70% of videos are all available in 1080p HD. These videos provide
better user experience and therefore rank better. All video creation tools
allow at least 720p HD, anything less and you need to invest in better
software.
5. ADD AUDIO TO YOUR VIDEO
You’d be hard pressed to find a top-ranking video with no audio. They don’t
exist. People expect videos to have accompanying audio. They don’t want to
have to watch the video (that’s far too much work), they want to be spoon-
fed. Add a decent background track and relevant commentary to your video.
6. STEP 2 – CHANNEL AUTHORITY:
There are thousands of channels regularly publishing content for their
viewers. What makes you stand out? How do you distinguish yourself? With a
well-branded channel, of course.
7. HEADER
Your channel header is the first thing viewers will see when they visit your
channel, so make it stand out. It should contain your channels name, and any
other relevant information, such as your website address. If you’re useless at
design, then you can outsource it. However, I strongly recommend becoming
proficient with design as it will save you (and potentially make you) lots of
money over time.
8. LOGO
If you’re running a personal channel, then there’s nothing wrong with using a
picture of yourself. The problem with this is that it’s not quickly recognizable.
Viewers should be able to skim over the homepage and easily recognize when
a video has been uploaded by you. I recommend using your businesses logo, if
you have one.
9. DESCRIPTION
Your channel description should include your catchphrase or slogan, and a few
main keywords. A little introduction about yourself, and the type of content
you will be uploading, works best. Include things that make you stand out,
such as awards you have received, or companies you have worked with.
10. CHANNEL TRAILER
Possibly the most important thing on your channel, the trailer is your one shot
opportunity to convince potential viewers to subscribe to your channel. It
should be no longer than 60 seconds, and be engaging from start to finish. As
with your channel description, give a quick overview of yourself, your
achievements, and your channels content. Remember, this can make or break
your channel, so take the time to create an enticing channel trailer that
converts potential viewers into loyal subscribers.
11. VIDEO INTRODUCTION
You should use the same branded introduction for every video, but remember,
the first 15 seconds of a video are the most important. They should be used to
grab your viewers attention. Your branded intro should come after this first 15
seconds, and last no longer than 30 seconds. The first 15 seconds should be a
personal introduction from you, explaining the purpose of this specific video.
12. VIDEO ENDING
Similar to the introduction, I recommend having a branded video ending. This
is your call-to-action. As mentioned, include a link to subscribe to your
channel, and a trailer for your previous video. Again, this shouldn’t be longer
than 30 seconds. You can also add the names of your social media handles, for
more exposure.
13. STEP 3 – UPLOADING:
Before uploading your video, you should take the time to add relevant
metadata to the file. Right-click the file and add a title, small description
containing your keywords, and a few tags. You should also rename your video
file to contain your keywords.
You’ll add the same information to your video on YouTube once it’s uploaded.
Read on to learn how to write enticing video titles and descriptions.
14. TITLE
The video title should be descriptive yet simple. It should contain your
keyword at the very beginning, and possibly a second time at the end. For the
second instance, you could also use an LSI. Here’s a list of some examples.
“How To Samba – 5 Easy Moves To Begin Learning Samba”
“Immediate Back Pain Cure – 3 Simple Tricks To Ease Back Pain Instantly”
15. DESCRIPTION
The first paragraph of your description should be a brief overview of what your
video is about. Again, it should contain your keyword near the beginning, and
again further in.
The second part of your description should be a link to your website and a quick
one-line CTA.
The second and third paragraphs should go into more detail about your video,
again containing your keyword and various alterations. This should be like a small
200-300 word article. If you have a related article, use an excerpt from that and
link back to it.
Next, add a link to your previous video, or a video related to the topic of this
one. Write a short description of the video, so people know what they are clicking
on.
Add a link to your channel, a relevant article on your website, and a quick thank
you message similar to how you’d end the video.
16. KEYWORDS / TAGS
I’m not going to show you how to find keywords, there are plenty of tutorials
that do that already. But here’s a few key points.
17. CHOOSE A LONG-TAIL KEYWORD
Yes, these are still effective. They also allow you to rank for multiple
keywords (including LSI’s), with the same videos. Using a long-tail keyword
also means you can rank for multiple search terms with just one video.
18. CHOOSE A LOW COMPETITION KEYWORD
A keyword with difficulty under 40 is great. It should have at least 300+
monthly searches. Targeting a higher difficulty keyword is fine, especially if
you already have a large following, but it will, of course, be harder to rank.
19. HOW TO SHOW UP ON COMPETITORS VIDEOS
Here’s a simple trick to show up as suggested on competitors videos. Add their
channel name to your tags. Simple.
Here’s a quick example, I’m trying to rank a video about infographics. A
channel called “The Infographics Show” ranks well for this keyword (clearly).
I want to show up at the end of their videos, so I add the phrase “The
Infographics Show” to my videos tags and… BOOM, there I am. What did I tell
you? Simple!
20. USE ALL 500 CHARACTERS
Unlike meta-tag keywords – YouTube keywords are still very much relevant.
Use the allocated space to include variations of your keyword and related
long-tail keywords. If you’re not using all 500 characters you’re missing an
easy ranking opportunity.
21. ANNOTATIONS & TRANSCRIPTS
Any further text which includes your keyword is helpful. Annotations are
another way to promote CTA’s.
If you have the transcript of your video, you should add it. This allows
YouTube to further understand the content of your video. If you don’t have
the transcript, then listen to the audio and write it! Remember, YouTube can’t
watch your video, it doesn’t know what your video’s about unless you tell it.
22. STEP 4 – BACKLINKS:
These are nowhere near as important for ranking videos as they are for
websites, but they’re still useful, especially for ranking on Google. Luckily,
getting backlinks for videos is much easier than for websites.
23. SOCIAL SHARING
Share the video on your social media profiles. Encourage people to do the
same. This is how videos go viral.
Embed the video on relevant forums and blogs. Don’t just spam posts, only
embed your video where it’s relevant and helpful. If the site doesn’t allow
embedding, a link will work just the same.
24. ARTICLES
If you have a relevant article on your site, embed the video at the top, or
mention it within the blog. People enjoy watching videos much more than
reading lengthy articles.
25. More Resources
Tube Assist is an automated YouTube SEO Tool to generate views and more
subscribers to your videos and channels. It cuts out the middle man and
connects you directly with your audience. The software focuses on active
YouTubers who are interested in your content. This gives you your best chance
to go viral. TubeAssist runs 24/7 on our servers in the cloud. That means no
downloads, no installs and it can be used on a Mac, PC, Phone, Tablet,
whatever!
Visit http://tinyurl.com/ya9azye9 to learn more about our revolutionary
YouTube marketing system.