Ignition Working With Analysts

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Ellyn Winters

Working with the Influencers The Art of Building and Managing an Effective Analyst Relations Strategy April 27, 2010

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Ignition Working With Analysts

1. Working with the Influencers The Art of Building and Managing an Effective Analyst Relations Strategy April 27, 2010

6. Plotting the Big Firms

8. Working the Cycle of Influence

10.

11.

Notas do Editor

Forrester – broader – technology firms, marketing professionals, has traditionally been stronger in Europe, more accessible, responsive Gartner – IT is dominant audience (70% enterprise IT, 30% technology vendor), more bureaucratic to work with as a vendor IDC – Marketshare data – lag of 1 year Consolidation around few key players – Gartner (AMR, Butler, Meta), Forrester (Giga, Jupiter)