A showcase of campaigns and projects I've delivered using email marketing, social media marketing, search engine marketing and content marketing.

1. ELLIOT MIST
DIGITAL MARKETING PORTFOLIO
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2. THE NUMBERS
• MiningPeople.com.au: Directly responsible for executing and managing online
marketing campaigns resulting in 7,433 new signups in year 1 (Jan 2011 to
Dec 2011).Almost doubled this acquisition rate the following year (Jan 2012
to Dec 2012) with 12,979 registrations.Also generated 33,422 new email
subscribers across the two year period.
• MiningSalaries.com.au: Directly responsible for executing and managing online
marketing campaigns resulting in 1,806 new users in year 1 (Jan 2011 to Dec
2011).The following year (Jan 2012 to Dec 2012), acquired another 5,239
new users resulting in a 290% growth year on year.
• fifobids.com.au: Directly responsible for executing and managing email
marketing campaigns resulting in user profile completion to go from an
average of 52.1% to 59. 5% in a 3 month period (Feb 2013 to Apr2013). In
the same 3 month period, number of users went from 33,855 to 42,234
resulting in a +25% growth.

3. FACEBOOK MARKETING
• In a 3 month period, reached 218,282
potential customers on Facebook using
creative post’s
• In a 3 month period, engaged (clicks,
comments, shares) over 8,200 potential
customers
• In a 3 month period, budgeted and managed
over $3000 worth of advertising spend on
promoted Facebook posts
• In a 3 month period, strategised, managed
and implemented over 50 Facebook posts
(Examples to the right)

4. INTHE MEDIA
Text
The number of new workers signing up for candidate auction website
FIFObids more than doubled in April.
Some 3,532 new workers signed up to the site in April, up from 1,695 in
March, which took the total number of workers in its database to 40,185.
The biggest sequential increase was in Queensland, where the total
candidate pool increased 18% to 6,009, followed by Victoria (up 8.6% to
4,020), NSW (up 8.1% to 4,280), and WA (up 7.9% to 13,965).
ShortList.net.au article (paywall)
I worked with FIFObids.com.au from Feb to May

5. SEARCH
• Managed in total over $70,000 in Google
Adwords spend
• Keyword strategy, budget strategy,
implementation and maintained over 6
Adwords campaigns for various web
properties. Used conversion tracking where
possible
• In a 12 month period, generated over 7000
leads directly from a Google Adwords
campaign
• Came runner-up at Edith Cowan University
in the official “2010 Google Online Marketing
Challenge”.Was team captain and won the
“best blog” category

6. CONTENT MARKETING
• Created a Wordpress blog MPi LIFE to
engage a database of 20,000 bluecollar
miners
• Created a personal blog for the Managing
Director to help him engage with other
executives
• Managed 6 writers to create over 80 articles
and engagement campaigns to push through
the blog and company social channels
• KPI’s include engagement metrics such as
number of comments per post, Job
applications on company website from
referral traffic and page views for each post

7. TESTIMONIAL
Text
Elliot has been instrumental in setting up our On-line Marketing
platforms and as a result of many of Elliot’s marketing initiatives we
have found an increase in our active candidate base. Elliot listens
well, is quick on the uptake for a new industry and new systems
and added value very quickly.
I have personally found him to be a very inspiring and motivating
young man and I am sure many on our team would agree.
Sue Heather
Business Services Manager @ Mining People International

8. EMAIL MARKETING
• Have used email and content marketing
effectively to engage over 90,000 unique
recipients (B2C)
• Have used email and content marketing
effectively to engage over 15,000 unique
recipients (B2B)
• Strategised and managed over 260 email
marketing campaigns
• measured and reported metrics such as
open rates & click through rates influenced
subject lines and send times

9. EMAILTEMPLATE 1
Clear call to
actions
Using images as a
communication
tool
Clear headlines
“On-brand”
look and feel
Integrating
Social Channels
with email

10. EMAILTEMPLATE 2
A clear
call to
action
Engaging
headline
Mobile
Friendly
HTML
sidebars
Using images as a
communication
tool

11. TESTIMONIAL
Text
Elliot is a forward-thinking marketer doing a great job at Mining
People International creating brand awareness and meaningful
client connections. I’ve been working with Elliot in particular to add
consistency and purpose to a range of communications, and he
always provides intelligent instruction and thoughtful feedback.
He’s also been championing new technologies like online
document collaboration, which paves the way for his efficient
approach to a busy portfolio. Not only this, but he’s an easy going
fellow who likes to have a chat and share a bit of himself, which
makes him great to work with. I recommend Elliot highly.
Adam Finlay
Writing, editing and content analysis specialist

12. EMAILTEMPLATE 3
Using custom
merge tags
creates a
tailored
message for
the recipient
Mobile
Friendly
HTML
templates
Using images as a
communication
tool

13. EMAILTEMPLATE 4
SPAM
compliance
Headline and
engaging copy
Employee
Branding
Clear CTA
headlines

14. TESTIMONIAL
Text
Elliot has an infectious passion for his online marketing industry
and a huge knowledge and energy which he pours into his
creativity. With an amazing ability to understand corporate
business needs incredibly quickly for his young years, he has
given our company the online marketing exposure it needed
bringing us closer to all our clients. A hands-on leader and mentor
with a charming well-liked manner, Elliot educates himself
constantly to be the best he can.
Sach Corbett
Business Development Administrator @ Mining People international

15. DATA & ANALYTICS
• Have used Google Analytics to measure 5
website profiles.
• Identified metrics that matter to the business
and exported to a monthly marketing report
• Trained key stake holders to be able to
identify trends and insights within web
analytics that matter to ROI

16. TECHNOLOGY
• Integrated Google Docs into my employers company to enhance collaboration amongst
employees and external clients.Also used for project management between myself and
management team
• GoTo Meeting, Mailchimp, BaseCamp project management software and Wordpress are some
other cloud based technologies I’ve used and implemented into business processes